Creative Week/ World Design Capital 2010 Bid

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  • A central vision in line with CCDS which includes areas from Saltriver to Moullie Point ….
  • We have 3 areas of support of which design is our central focus. We recognise design in its broadest form not simply in aesthetic terms and the promotion of this sector is the bulk of our work because of the recognition we give it for positioning the city as a innovater and in creating economic opportunities. We support cultural tourism and recognise the central importance of history and memory in healing our city’s divisions
  • History – this what they told us they wanted when interviewed around 40 different people in the industry Information – advocacy - Platform? Events, business opportunities, venues, marketing - “Audience development”/At time little known of the Creative Industry Sector – we did a mapping – discovered around 700 incl developmental type orgs Ran pilot projects – Goemarati – public space concerts in town and township, website and others Employed last year full time – Design Indaba Expo – events in city – understand the CTP and CCID
  • Our work is underpinned by research through which we discovered that there are 1 000 creative economy entities in the city centre with the majority being design orientated and more than half being small business. Most entities have been in existence for over 3 years so it’s a robust economy and its growing with great opportunity for job creation because such industries are labour absorptive. We have taken a decision to focus on design strategically as a result of this study and have relationships with Design Indaba, CCDI, The Loeries, and CPUT as part of this strategic focus
  • Creative Week/ World Design Capital 2010 Bid

    1. 1. Creative Cape Town communicates, supports and facilitates the development of the creative and knowledge economy in the Central City of Cape Town <br />
    2. 2. CREATIVECAPETOWNfacilitate dynamic partnerships in the Central City, in line with the goals the Central City Development Strategy<br />knowledge, innovation, creativity & culture<br />…to create a leading centre for <br />in Africa and the South<br />
    3. 3. DESIGN <br />CULTURAL TOURISM<br />HISTORY AND MEMORY <br />
    4. 4. internationally the creative industry sector has proved to be an important new economic driver for cities<br />the creative industry sector is innately flexible, dynamic <br />it plays a leading role in innovation <br />It is able to reposition cities<br />low thresholds for job entry &impact on identity formulation <br />
    5. 5. Networking <br />Information<br />Marketing<br />Venues<br />Platforms<br />Business<br />Events<br />
    6. 6. Production <br />Creative Cape Town works to raise the profile of and build the capacity of the Central City as a place for production, knowledge sharing and innovation<br />Business Centre <br />Consumption<br />Creative Cape Town works to raise the profile of the Central City as a place for cultural tourism, entertainment and learning<br />Visitor Economy<br />
    7. 7. Key Findings<br />A relatively robust and healthy creative and knowledge economy <br />1000<br />Creative and Knowledge Economy entries<br />
    8. 8. more than 18 000 employed <br />majority are micro-enterprises<br />85% started since 1994/ 49% since 1999<br />85% are older than 3 years <br />
    9. 9. Knowledge and Education <br />20 000 students annually in the city. <br />2 Universities: Gordon Institute for Performing and Creative Arts (GIPSCA) & Cape Peninsula Univ of Technology’s Faculty of Informatics and Design <br />55 other education related entities including private sector related<br />
    10. 10. DESIGN <br />a<br />cape town<br />CITY<br />86 architecture firms <br />81 communications and advertising companies <br />95fashion <br />51 local crafts <br />62 photography <br />69jewellery <br />145other design related companies such as interior and graphic/media arts design <br />46 publishing <br />73 media <br />More than 27magazine titles published <br />Hosts 5 major design related events annually<br />
    11. 11. creative cape town central city venues<br />60galleries, 22live music venues, 9 performance venues, 20 museums, 2 multipurpose venues, 3 cinema complexes, a significant number of heritage sites +a multitude of innovative restaurants, bars, cafés, club venues and accommodation<br />
    12. 12. creative cape town central city venues<br />110venues for cultural consumption in the Central City <br />
    13. 13. more than 35 annual big events<br />
    14. 14.
    15. 15. Cultural Tourism <br />Venues <br />Events<br />Connect to hospitality and visitor economy<br />cultural tourism … to increase the numbers of visitors to the Central Cityby signposting, building an interest in and facilitating the development of cultural tourism attractions. Promoting the Central City as a desirable destination and acultural hub<br />
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    19. 19. networking and information sharing helps build a proactive creative milieu in the central city with…..CommunicationCreative Cape Town Clusters, Creative Cape Town E News,Creative CT Annual,E- Social Networking,Cultural Tourism Map, Creative Week Cape Town, Support events and venues,Walking ToursFacilitation World Design Capital Bid,CT Design Network,East City Design Initiative,Imagine City Hall <br />
    20. 20. DESIGN FOCUS OF CREATIVE CAPE TOWN <br />World Design Capital Bid 2014<br />East City Design Initiative (ECDI)<br />CT Design Network<br />
    21. 21.
    22. 22. 24 Sep – 3 Oct 2010 <br />
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    32. 32. ANNUAL 2010<br />
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    34. 34. ECDI VISION<br />The Design Precinct will become the premier African environment for design innovation, creativity and entrepreneurship within the next 10 years. It will showcase design, media and ICT excellence, incubate emerging talent, and enable new innovations to develop<br />A CAPE CATALYST PROJECT<br />
    35. 35. ECDI PARTNERS<br />The Loeries Awards | Woodheads | Furnspace | The Cape Town Central Library <br />
    36. 36.
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    39. 39. Industry Survey<br /><ul><li> Design
    40. 40. Media
    41. 41. ICT
    42. 42. Cultural Industries
    43. 43. http://www.surveymonkey.com/s/CCdesign.
    44. 44. For Completion in October 2010</li></li></ul><li>Thank You www.creativecapetown.net<br />

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