Creative Cape Town Design Indaba 2009

Creative Cape Town communicates, supports and facilitates the development of the creative and knowledge economy in the Central City of Cape Town

CREATIVE CAPE TOWN facilitate dynamic partnerships in the Central City, in line with the goals of the Central City Development Strategy … to create a leading centre for knowledge , innovation, creativity & culture in Africa &the South

… vision for the central city development strategy “ in the next ten years, the Cape Town Central City will grow and greatly enhance its reputation as a dynamic business and people centre ” CCDS

5 outcomes CCDS

Cape Town’s premier business location, recognised globally

A high quality sustainable urban environment

A popular destination for Capetonians and visitors

A leading centre for knowledge, innovation, creativity and culture, in Africa and the South

A place that embodies the heart and soul of Cape Town

creative cape town works to nurture and support the growth of the creative and knowledge economy … to make the Central City a place of innovation , dynamism , and inclusivity

the creative industry sector is innately flexible, dynamic it plays a leading role in innovation It is able to reposition cities internationally the creative industry sector has proved to be an important new economic driver for cities

works with government institutions, organisations and events in the creative and knowledge economy of the Central City

partners include: Design Indaba, the Cape Town International Jazz Festival, The Africa Centre, The District Six Museum, Zip Zap Circus, Cape Craft and Design Institute, Cape Mic, Cape Film Commission, University of Cape Town, Cape African Platform, Suidoosterfees, The Cape Peninsula University of Technology, The City of Cape Town, Cape Town Tourism and the Provincial Government of the Western Cape and others.

ongoing research sharing information on the local creative and knowledge economy creative industry related entries 1000

since 1994 211 new creative companies (65%) opened doors for business … 85% of creative companies manages to stay afloat for more than three years business age analysis

more than 6 300 permanent jobs in the creative economy of the Central City Full time staff employed in Creative Industries 1 Person - 14% 2 Persons - 12% 3 Persons - 10% 4 Persons - 10% 5 Persons - 7% 6 Persons - 4% 7 Persons - 3% 8 Persons - 3% 9 Persons - 3% 10 Persons - 5% 11 to 20 Persons - 10% More than 20 Persons - 19%

53% of companies have between 1 & 5 people permanently employed Full time staff employed in Creative Industries 1 Person - 14% 2 Persons - 12% 3 Persons - 10% 4 Persons - 10% 5 Persons - 7% 6 Persons - 4% 7 Persons - 3% 8 Persons - 3% 9 Persons - 3% 10 Persons - 5% 11 to 20 Persons - 10% More than 20 Persons - 19%

Creative industries in Central Cape Town Music 7% Performing Arts 3% Photography 5% Visual Arts 8% Communications 6% Film 8% Architecture 7% Crafts 4% Graphic Design 4% Total Jewelry 5% Fashion 7% Interior & Furniture Design 3% Design-Other 8% Museums 3% Libraries 1% Publishing 5% Media 6% Antiques 2% IT 4% Educational Institutions 4%

Cape Town design related industries 86 architecture firms 81 communications and advertising companies 95 fashion 51 local crafts 62 photography 69 jewellery 145 other design related companies such as interior and graphic/media arts design 46 publishing 73 media More than 27 magazine titles published Hosts 5 major design related events annually

local distinctiveness… what is Cape Town’s edge ?

Creative Cape Town works to raise the profile of and build the capacity of the Central City as a place for production and innovation

networking and information sharing helps build a proactive creative milieu in the central city with Creative Cape Town Clusters Forums & Creative Cape Town News

creative cape town central city venues 110 venues for cultural consumption in the Central City

creative cape town central city venues

more than 35 annual big events

cultural tourism … t o increase the numbers of visitors to the Central City by signposting, building an interest in and facilitating the development of cultural tourism attractions. Promoting the Central City as a desirable destination and a cultural hub

the shift eastwards… east city, salt river, woodstock

The East City as an incubator for creative production Connecting Woodstock & Central City