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Confederations Cup 2009: Lessons for 2010 FIFA World Cup
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Confederations Cup 2009: Lessons for 2010 FIFA World Cup

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  • 1. Cape Town: Ready To Welcome the World Confederations Cup 2009: Lessons for 2010 FIFA World Cup™
  • 2. FCC 2009
    • Observer groups included the following disciplines/streams:
      • Safety and Security
      • Transport
      • ICT
      • Green Goal
      • Base Camps
      • Public Viewing Areas
      • Utilities
      • Socio-Economic
      • Volunteers
      • Stadiums
    • Venues Visited
      • Rustenburg
      • Pretoria
      • Johannesburg
    FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
  • 3. Transport
    • Closer coordination amongst various roleplayer is key to the succesful implementation of the transport plan: Safety and security/LOC and Host City/ Province and Host City to prevent duplication, conflict of interests, poor utilisation of resources
    • Effective, legible and understandable signage /way finding is critical
    • Departure plan after match is critical: management of spectators, vehicle loading techniques to be established; additional deployment of resouces to transport spectators, clarity on who does what
    • Installation of good temporary lighting at all facilities is necessary: walking routes, park /rides, rail
    • A Communication protocol to enable effective & coordinated communication with spectators is required ie Z-maps, radio, newspaper, etc re to announce changes to schedules, unambigious messages
    • More effective enforcement of road closures to prevent grid locks and unauthorised entry
    • Effective marketing of the rail transport systems is necessary to
    • prevent underutilisation
    • Timeous decisions with bus and taxi industries: key for effective
    • training, orientation to routes, etc
    • Concept of park & rides and park & walks is new
    • and requires further refinement and marketing
    Post Event Face Off Between Cars, Buses and Taxis
  • 4.
    • Accreditation Systems:
      • The process needs to ensure that the correct persons are accredited on time to enable them to perform their functional duties
      • IT infrastructure supporting the accreditation process is compatible and efficient
    • Valuable insight obtained gained into the mechanics of escorting of teams/dignitaries according to FIFA protocol
    • By-Law Enforcement Forum to be introduced to ensure the efficient and simultaneous enforcement of multiple laws
    • Permanent staff and volunteers must be trained and tested timeously
    • An integrated shift may be required to handle at least a 13 hour shift at various venues
    • Clear communication lines and protocols between Nat and Prov JOC’s needs to be established (EMS)
    • Private Security companies to comply with PSIRA Regulations. All staff to be PSIRA accredited which is to be clearly displayed on uniforms
    • Timeous establishment of JOC/VOC
    Safety and Security
  • 5. Safety and Security Park and Ride drop-off to close to entrance Accreditation problems Exclusion Zone to be monitored (pic taken one day before game) Prohibited Item: THE STICKS!!! Non-sponsors names covered up
  • 6. Stadium
    • Access to the stadiums – proper accreditation and security procedures to be in place, communicated to all concerned and then adhered to by all staff involved
    • Officials involved (LOC, Host City, Volunteers, etc.) should be sufficiently informed to provide information to the public on especially common questions e.g., where is the Accreditation Centre
    • Specifications stipulated by FIFA must be met eg Ground preparations for Overlay, tent pegs & trenches
    • The timeous appointment of the LOC consultants to oversee the Overlay design is critical to ensure the implementation of Overlay requirements
    • Directional signage must be in place to cater for those unfamiliar with the layout of the stadium
    • Pitch sacrosanct
    • The placement of equipment and facilities require careful planning eg: location of bins and the cleaning thereof, the positioning of cables and cabling trays, etc
    • Movement and Access of residents and business concerns on Match days (+1&-1) days requires careful planning and extensive communication in advance
  • 7. ICT
    • LTA’s : (Local technical Areas):
    • Some Stadiums had too many LTA’s, cabling was unsightly (hanging out of windows, on loops from walls and open on the ground which was considered a risk if the fibre were to break thereby interrupting international signals)
    • Green Point stadium unlikely to experience this as the stadium is new and plans for PTA’s (Primary technical areas), STA’s (Secondary technical areas); LTA’s and Telkom carriers rooms have been incorporated into the design including provision for cable ways ,ducting and cables
    • Broadcast Compound
    • Adequate space provisions to be made for :
      • OBC’s (Outside broadcasting centre )trucks
      • Generators for technical power for broadcasting
      • Satellite dish for Sentech which will serve as
      • backup communication to the IBC in the case
      • where the fibre connectivity might go down
      • capacity to store approximately 40,000 litres
      • of Diesel underground in tanks
      • Fuel delivery vehicles to deliver fuel at any
      • given time
    Media Centre Rustenburg
  • 8. ICT: Ellis Park Air conditioning @ Media Centre Air conditioning @ Media Ce Ellis Park Main Control Room Audio mixing desk for TV Cameras Technical Equipment Room
  • 9. Solid Waste
    • System to measure & monitor disposal and recycling of waste: must be developed soon and should take mass and volume into account
    • Early clarification of roles & responsibilities between different service providers at different venues & different areas
    • Good communication prior to start: Systems and protocols (do’s & don’ts) for waste handling, interim storage, separation facilities for recycling & disposal
    • Training of staff & contractors (City or other service providers): will facilitate efficiencies and is essential for meeting recycling targets
    • Training of ALL volunteers: essential regarding correct bin use
    • Park & Ride Areas: Sufficient bins needed to contain waste and minimise after-game clean ups
    • Accreditation of staff & contractors: needs to start well in advance
    • ACSA & Metrorail: Coordinated Effort necessary to ensure consistent systems & messaging regarding waste for visitor benefit
  • 10. Marketing and Branding
    • Host cities to proactively pursue the rights afforded by the Host City agreement to raise sponsorship or advertising revenue
    • Merit to creating a dedicated/coherent structure re Media, PR, Advertising, Branding with specialised skills, expertise and systems to fully capitalise on the opportunities presented by the competition
    • Dedicated Communication capacity is required to deal with the operational readiness and planning aspects, including ongoing media engagements
    • Host City Decoration programme is not limited to just FIFA inputs, but is an opportunity for the Host City to actively participate in
  • 11.
    • Community Turn Out at PVA’s cannot be precisely predicted: weather played a crucial part
    • Location and marketing of PVA sites are critical for success
    • Profitability for vendors cannot be guaranteed and is dependent on various factors:
    • attendance figures and participant profile
    • Infrastructure and attractions must be of an appropriate quality/standard to appeal
    • to spectators
    • Good cooperation amongst all parties (internal city departments, province, Defense Force,
    • service providers) is critical to staging a successful event
    • An exciting entertainment programme before and between matches are key to sustaining
    • community interest and participation
    • The concept of a PVA needs to be marketed amongst local
    • soccer fans to ensure a return on investment
    • (social and economic)
    • Support for SA team to be intensified to ensure that
    • screenings of Bafana Bafana Matches are well supported
    Public Viewing Areas
  • 12.
    • Parameters of the Commercial Exclusion Zone are negotiable especially
    • with regard to long standing business concerns eg Vodacom Tower in Jhb
    • No significant increase in reports about street people, commercial sex
    • work, etc was noted
    • Platforms established must be used to the maximum to market the leisure,
    • tourism and investment capabilities of the destination e.g. at the official
    • media centre at the stadium
    • FIFA partners and sponsors DO get first rights to retail their products and
    • services at the stadium and the Fan Fest from merchandising to food and
    • beverages
    • Our quest to use local suppliers and services is strengthened to ensure
    • local economic benefit
    Socio-Economic Aspects
  • 13.
    • The management and deployment of Volunteers require sophisticated systems to ensure that the right people are deployed to the right places on time
    • Volunteer training must be comprehensive enough for Volunteers to understand their roles and responsibilities i.t.o. their functional areas
    • The concept of Volunteerism must be demystified and appropriately contextualised to avoid misunderstandings of roles and expectations
    • Contingency planning is crucial to deal with no shows; increased deployment requirements; emergencies, etc
    • Volunteers need to be continually nurtured and supported to ensure 100% commitment to the process (motivate, transport after hours, etc)
    • Host City and FIFA volunteers must receive equal and fair treatment and of a similar standing
    • All volunteer centres, operating systems and procurement processes to be completed well in advance of Day 1
    • Communication, Communication, Communication: before, during, after (There is no such thing as too much)
    Volunteers and Volunteer Centres
  • 14.
    • Integration
    • Coordination
    • Training
    • Robust Plans and Contingency Plans
    • Protocol
    • Decision making protocols
    • Decisive Leadership
    • Tenacity
    • Communication
    • Sense of Humour
    In Conclusion: Key Messages/Themes that Emerged
  • 15. THANK YOU DANKIE ENKOSI
  • 16. THANK YOU DANKIE ENKOSI