Communicating, branding and marketing urban management: lessons from New York and Belfast
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Communicating, branding and marketing urban management: lessons from New York and Belfast

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Communicating, branding and marketing urban management: lessons from New York and Belfast Communicating, branding and marketing urban management: lessons from New York and Belfast Presentation Transcript

  • Communicating, branding and marketing urban management: Lessons from New York and Belfast Andrew Boraine Cape Town Partnership
  • New York non-CID areas
  • Branding: CID Banners The Fashion District Flatiron: 23 rd St Partnership
  • Branding: Upgraded public squares Laganside re-development project, Belfast
  • Welcome to NYC
  • Event marketing Madison Square Park Union Square Partnership
  • CID branding: Rubbish bins
  • City branding: Rubbish bins New York City
  • CID branding: refuse bags The Fashion District Times Square Alliance
  • Branding: CCTV New York City Police Department
  • Branding: CCTV Belfast City Centre
  • Enforcement signage Belfast New York
  • Enforcement: Pedestrian zones, litter Belfast City Centre
  • CID branding: Security Times Square Alliance Grand Central Partnership
  • CID branding: Kiosks and bus shelters The Fashion District
  • CID branding: Information Centres Times Square Alliance
  • Branding: Specific districts The Fashion District, New York
  • Branding: Specific districts Linen Quarter, Belfast City Centre
  • Branding: CID Staff 34 th St Partnership Times Square Alliance
  • CID staff on banners Fashion District
  • CID branding: Cleansing equipment and staff Times Square Alliance
  • CID-branded directional signage 34 th St Partnership
  • CID-branded directional signage 34 th St Partnership
  • Directional Signage Laganside, Belfast
  • Directional signage: Public parking Belfast City Centre
  • Event marketing Greenmarket at Union Square, 14 th St
  • CID branded planters 34 th St Partnership
  • CID branded planters 34 th St Partnership
  • Hanging planters Belfast City Centre
  • Public art in public places NYC Parks Dept: Madison Square
  • Public art in public places Laganside, Belfast
  • Street Furniture FBI Headquarters 34 th St Partnership
  • Temporary road closures for markets Avenue of the Americas – Saturday afternoon
  • Temporary road closures for music events Times Square: Broadway and 7 th Avenue – Sunday lunchtime
  • CID cleaning up after event Times Square Alliance
  • Wall murals New York
  • Wall murals Belfast
  • Communicating new developments
  • Wrapping of building sites New York Belfast
  • History and memory Ground Zero, 9/11/2007