Communicating, branding and marketing urban management: Lessons from New York and Belfast Andrew Boraine Cape Town Partnership

New York non-CID areas

Branding: CID Banners The Fashion District Flatiron: 23 rd St Partnership

Branding: Upgraded public squares Laganside re-development project, Belfast

Welcome to NYC

Event marketing Madison Square Park Union Square Partnership

CID branding: Rubbish bins

City branding: Rubbish bins New York City

CID branding: refuse bags The Fashion District Times Square Alliance

Branding: CCTV New York City Police Department

Branding: CCTV Belfast City Centre

Enforcement signage Belfast New York

Enforcement: Pedestrian zones, litter Belfast City Centre

CID branding: Security Times Square Alliance Grand Central Partnership

CID branding: Kiosks and bus shelters The Fashion District

CID branding: Information Centres Times Square Alliance

Branding: Specific districts The Fashion District, New York

Branding: Specific districts Linen Quarter, Belfast City Centre

Branding: CID Staff 34 th St Partnership Times Square Alliance

CID staff on banners Fashion District

CID branding: Cleansing equipment and staff Times Square Alliance

CID-branded directional signage 34 th St Partnership

CID-branded directional signage 34 th St Partnership

Directional Signage Laganside, Belfast

Directional signage: Public parking Belfast City Centre

Event marketing Greenmarket at Union Square, 14 th St

CID branded planters 34 th St Partnership

CID branded planters 34 th St Partnership

Hanging planters Belfast City Centre

Public art in public places NYC Parks Dept: Madison Square

Public art in public places Laganside, Belfast

Street Furniture FBI Headquarters 34 th St Partnership

Temporary road closures for markets Avenue of the Americas – Saturday afternoon

Temporary road closures for music events Times Square: Broadway and 7 th Avenue – Sunday lunchtime

CID cleaning up after event Times Square Alliance

Wall murals New York

Wall murals Belfast

Communicating new developments

Wrapping of building sites New York Belfast

History and memory Ground Zero, 9/11/2007