Communicating, branding and marketing urban management: lessons from New York and Belfast

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Communicating, branding and marketing urban management: lessons from New York and Belfast

  1. 1. Communicating, branding and marketing urban management: Lessons from New York and Belfast Andrew Boraine Cape Town Partnership
  2. 2. New York non-CID areas
  3. 3. Branding: CID Banners The Fashion District Flatiron: 23 rd St Partnership
  4. 4. Branding: Upgraded public squares Laganside re-development project, Belfast
  5. 5. Welcome to NYC
  6. 6. Event marketing Madison Square Park Union Square Partnership
  7. 7. CID branding: Rubbish bins
  8. 8. City branding: Rubbish bins New York City
  9. 9. CID branding: refuse bags The Fashion District Times Square Alliance
  10. 10. Branding: CCTV New York City Police Department
  11. 11. Branding: CCTV Belfast City Centre
  12. 12. Enforcement signage Belfast New York
  13. 13. Enforcement: Pedestrian zones, litter Belfast City Centre
  14. 14. CID branding: Security Times Square Alliance Grand Central Partnership
  15. 15. CID branding: Kiosks and bus shelters The Fashion District
  16. 16. CID branding: Information Centres Times Square Alliance
  17. 17. Branding: Specific districts The Fashion District, New York
  18. 18. Branding: Specific districts Linen Quarter, Belfast City Centre
  19. 19. Branding: CID Staff 34 th St Partnership Times Square Alliance
  20. 20. CID staff on banners Fashion District
  21. 21. CID branding: Cleansing equipment and staff Times Square Alliance
  22. 22. CID-branded directional signage 34 th St Partnership
  23. 23. CID-branded directional signage 34 th St Partnership
  24. 24. Directional Signage Laganside, Belfast
  25. 25. Directional signage: Public parking Belfast City Centre
  26. 26. Event marketing Greenmarket at Union Square, 14 th St
  27. 27. CID branded planters 34 th St Partnership
  28. 28. CID branded planters 34 th St Partnership
  29. 29. Hanging planters Belfast City Centre
  30. 30. Public art in public places NYC Parks Dept: Madison Square
  31. 31. Public art in public places Laganside, Belfast
  32. 32. Street Furniture FBI Headquarters 34 th St Partnership
  33. 33. Temporary road closures for markets Avenue of the Americas – Saturday afternoon
  34. 34. Temporary road closures for music events Times Square: Broadway and 7 th Avenue – Sunday lunchtime
  35. 35. CID cleaning up after event Times Square Alliance
  36. 36. Wall murals New York
  37. 37. Wall murals Belfast
  38. 38. Communicating new developments
  39. 39. Wrapping of building sites New York Belfast
  40. 40. History and memory Ground Zero, 9/11/2007

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