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Activating 2010 Activating 2010 Presentation Transcript

  • activating2010
    in the Cape Town
    Central City
    by Andrew Boraine
  • the
    cape town
    stadium
  • inside the
    cape town
    stadium
    View slide
  • inside the
    cape town
    stadium
    View slide
  • inside the
    cape town
    stadium
  • aims and objectives
    • get our citizens involved
    • great experience for our visitors
    • help make the event an unqualified success
    • enhaancethe Cape Town brand
    • leave a lasting legacy
  • 3million tickets | 64matches
    300 000 – 450 000
    visitorsfrom 204 countries
    4out of 5
    in cape town
    8Xhigh season capacity
    TV rights = R14.7b
  • without tickets
    with tickets
  • match days in
    ...Cape Town
    ...rest of SA
    non-match days
  • Cape Town Match Days
    Friday 11 June – 20h30
    Monday 14 June – 20h30
    Friday 18 June – 20h30
    Monday 21 June – 13h30*
    Thursday 24 June – 20h30
    Tuesday 29 June – 20h30
    Saturday 3 July – 16h00 (quarter final)
    Tuesday 6 July – 20h30 (semi final)
  • MATCH DAY ROAD CLOSURES
  • NON-MATCH DAY ROAD CLOSURES
  • i’moutta
    here!
  • fans at
    ... fan venues
  • being a fan
    indoors...
  • being a fan
    indoors...
  • the
    retail experience
  • the
    retail experience
  • themes
    OUTDOOR ACTIVE
    • Score an Adrenaline Hat Trick!
    NATURAL BEAUTY
    • Cheer a Killer Pass On and Off the Field
    GOURMET DELIGHTS
    • When your Craving Demands more than a Burger
    CULTURE & HERITAGE
    • Take in a bit of Cape Culture as your Team goes for Glory
    BODY, MIND & SPIRIT
    • When the Sound of the Vuvuzela Starts Getting to You
    COSMOPOLITAN VIBE
    • Living it up when the Final Whistle Blows!
    Campaign Site: www.tourismcapetown.co.za
  • loeries
    on long
  • the FINAL draw
    on long
  • the FINAL draw
    on long
  • information
    centres in
    town
  • walking
    fans
  • walking
    fans