Activating 2010

activating2010
in the Cape Town
Central City
by Andrew Boraine

the
cape town
stadium

inside the
cape town
stadium

aims and objectives
get our citizens involved
great experience for our visitors
help make the event an unqualified success
enhaancethe Cape Town brand
leave a lasting legacy

3million tickets | 64matches
300 000 – 450 000
visitorsfrom 204 countries
4out of 5
in cape town
8Xhigh season capacity
TV rights = R14.7b

without tickets
with tickets

match days in
...Cape Town
...rest of SA
non-match days

Cape Town Match Days
Friday 11 June – 20h30
Monday 14 June – 20h30
Friday 18 June – 20h30
Monday 21 June – 13h30*
Thursday 24 June – 20h30
Tuesday 29 June – 20h30
Saturday 3 July – 16h00 (quarter final)
Tuesday 6 July – 20h30 (semi final)

MATCH DAY ROAD CLOSURES

NON-MATCH DAY ROAD CLOSURES

i’moutta
here!

fans at
... fan venues

being a fan
indoors...

the
retail experience

themes
OUTDOOR ACTIVE
Score an Adrenaline Hat Trick!
NATURAL BEAUTY
Cheer a Killer Pass On and Off the Field
GOURMET DELIGHTS
When your Craving Demands more than a Burger
CULTURE & HERITAGE
Take in a bit of Cape Culture as your Team goes for Glory
BODY, MIND & SPIRIT
When the Sound of the Vuvuzela Starts Getting to You
COSMOPOLITAN VIBE
Living it up when the Final Whistle Blows!
Campaign Site: www.tourismcapetown.co.za

loeries
on long

the FINAL draw
on long

information
centres in
town

walking
fans

http://www.capetownpartnership.co.za	27
http://www.michclarke.com	14
http://michelleclarkemarketing.blogspot.com	7
http://facebook.slideshare.com	1

Activating 2010

by Cape Town Partnership on Nov 19, 2009

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Activating 2010 — Presentation Transcript