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2010 Third Party Public Viewing Areas
 

2010 Third Party Public Viewing Areas

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    2010 Third Party Public Viewing Areas 2010 Third Party Public Viewing Areas Presentation Transcript

    • 2010 3 rd Party Public Viewing Areas HOST CITY: CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  July 2009
    • AGENDA AGENDA
      • 1. Terms of Cooperation
      • 2. Third Party Viewing Areas
    • LEGAL FRAMEWORK TERMS OF COOPERATION FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  Host City Agreement Amendment 1 (TOC) Financial Agreement Event Manual
    • RIGHTS HOLDER TERMS OF COOPERATION FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • The City of Cape Town is a “Rights Holder”
      • Can stage the “Official Fan Fest”
      • “ Use of the Marks” rights
      • Can use official event “look” to re-create stadium experience
    • TERMS OF COOPERATION Stuttgart Official Fan Park 2006
    • OFFICIAL FAN PARK –GRAND PAARDE TERMS OF COOPERATION FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • Description :
      • The Official Fan Parks has the following parameters:
        • (i) open each day of the Competition;
        • (ii) entry free of charge;
        • (iii) live-broadcast of all 64 matches of the Competition;
        • (iv) food and beverage availability,
        • (v) within fenced and secured areas
        • (vi) a stage of a dimension which allows entertainment
      • The Host City, LOC and FIFA shall be jointly responsible
      • for the staging and organisation of the Official Fan Park
      • One (1) Official Fan Park per stadium (Grand Parade)
    • TERMS OF COOPERATION RIGHTS FIFA FAN PARK TV Rights Yes, free SABC feed Big Screen advertising Yes, not during match feed & build-up FIFA Affiliates Only FIFA Affiliates to participate as sponsors Basic package for FIFA Affil. Yes, but basic recognition Local, non -competitor suppliers Yes, first & last rights to FIFA partners Local competitor suppliers No sponsor Non competitor sponsor Yes, first & last rights to FIFA partners 3 rd Party Exhibitors Yes
    • OTHER PUBLIC VIEWING EVENTS TERMS OF COOPERATION FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • The Official Fan Fest shall be the primary official public viewing event in relation to the 2010 FIFA World Cup™
      • The Host City shall be entitled to organise other public viewing events in the Host City
      • Subject to FIFA’s General Public Viewing Guidelines
      • Does not carry “Official Fan Park look” (Velodrome, Athlone and Swartklip)
    • TERMS OF COOPERATION Rights CITY PVA’S TV Rights Yes, free SABC feed Big Screen advertising Yes, not during match feed & build-up FIFA Affiliates Yes, can participate Basic package for FIFA Affil. None Local, non -competitor suppliers Yes Local competitor suppliers Yes – no branding Non competitor sponsor Yes – with branding 3 rd Party Exhibitors Yes
    • THIRD PARTY VIEWING AREAS
    • NON RIGHTS HOLDER THIRD PARTY PVA’S FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • FIFA Commercial Affiliates & Host Cities are Rights Holders
      • All other entities are 3 rd Parties
      • Third Parties are not permitted to “use the marks”
      • Third Parties are permitted to stage Public Viewing
      • Subject to FIFA guidelines
      • Guidelines available on FIFA.com
    • FIFA GENERAL PVA GUIDELINES THIRD PARTY PVA’S FIFA GENERAL PVA GUIDELINES COMMERCIAL NON COMMERCIAL
    • NON COMMERCIAL PVA THIRD PARTY PVA’S NON COMMERCIAL PVA FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • 2010 Matches are broadcast live
      • No entry fee is charged
      • No sponsorship or other rights are exploited
      • Public Viewing Events in commercial establishments
      • e.g. pubs, are deemed non commercial
      • unless an entry fee and/or sponsorship is exploited
    • EXHIITOR RESPONSIBILITIES THIRD PARTY PVA’S NON COMMERCIAL PVA FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • Must use SABC feed
      • Must obtain all necessary licenses and permits
      • from the local municipality ( [email_address] )
      • Broadcast must be displayed on a live basis only
      • i.e. no delays or replays
      • No modification to the broadcast material
      • No association with FIFA or FIFA World Cup
      • No sponsorship rights e.g. Use of flags or billboards
      • Sale of food, beverages and other goods permitted
      • No Use of the Competition Marks
      • No entry fee
    • AUTHORISATION THIRD PARTY PVA’S NON COMMERCIAL PVA FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • If a genuine non-commercial event,
      • a free license is automatically granted
      • No application to FIFA is required
      • Full compliance with non-commercial regulations is required
      • If not in full compliance, the free license is terminated
      • Breach is prosecutable
      • Written details must be supplied to FIFA upon request
    • COMMERCIAL PVA THIRD PARTY PVA’S COMMERCIAL PVA FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • Staged for commercial reasons
      • An entry fee is charged and/or
      • Sponsorship or other rights are exploited
    • THIRD PARTY PVA’S COMMERCIAL PVA FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • A license fee is payable
      • The fee to be determined at the time of application
      • All fees to be donated to 20 Centres for 2010 campaign
      • Sponsorship rights to FIFA Commercial Affiliates
      • Sponsorship rights to local, non competitor sponsors
      • Sale of goods e.g. beer, to competitor sponsors
      • FIFA license only relates to the broadcast signal
      • Exhibitor still responsible to obtain licenses and
      • authorisation from the local authority
      • Applications via FIFA at [email_address]
    • THANK YOU DANKIE ENKOSI