Your SlideShare is downloading. ×
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

From the roots to the shoots 2010 alan elliot - mtb tourism in the south of scotland

729

Published on

Alan Elliot gives a great insight in the benefits of mountain bike tourism to Scotland. Looking at the direct economic impact as a result of Scotlands status as one of the best places to mountain bike …

Alan Elliot gives a great insight in the benefits of mountain bike tourism to Scotland. Looking at the direct economic impact as a result of Scotlands status as one of the best places to mountain bike in the World.

Published in: Sports, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
729
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Vast majority of visitors from UK
    Tourism crucial in forming opinions – relates to investment, talent attraction, genealogy etc etc
    Impinges on almost every other sector – food & drink; forestry; textiles; construction;
    Mature – been around a long time
    Go-to in times of austerity
  • O/seas nearly twice as much per trip as English and nearly 4 times as much per trip as Scots
    Competition grows from neighbours
    New markets tough to access in say China/Russia
    Our residents faced with ever growing choice of holiday destination
    But….resilient - staycations
  • 7stanes now in excess of 500,000 visitors p.a.
    Exactly reflects the picture – dispersed/fragmented/ but highly valued
    Public transport/access generally a major issue – unlikely to change
  • 84% of Scottish overnight visits are to 7stanes
    Main decision to visit half the impact?
  • Strength and a weakness that mtb relates to all these generic aims
  • C 600,000 visitors p.a.
     Wealthy, with around 80% earning above average earnings
     Seek high energy exercise
     Like being outdoors, health and fitness and de-stressing
     Over 70% are between 31 and 50
  •  Wealthy, with around 80% earning above average earnings
     Seek high energy exercise
     Like being outdoors, health and fitness and de-stressing
     Over 70% are between 31 and 50
  • Job advertised – sponsorship, visitor payback
    Glentress – not just mb
    GFP not just mb
    New markets?
  • Tech? Wider sense – need to look ahead
  • Need to work together
    When its no one agencies role, it is easier for each to pull out
    But, this is world class
  • Transcript

    • 1. 10 September From The Roots to From the Roots to the Shoots Alan Elliot - MTB Tourism in the South of Scotland
    • 2. MOUNTAIN BIKING & TOURISM IN THE SOUTH OF SCOTLAND Alan Elliott Sector Delivery Team Leader 10 Sept 2010
    • 3. Tourism Context  Scottish  South of Scotland Scottish Enterprise role Mountain Biking - current Situation  Scottish  South of Scotland Issues Mountain Biking & Tourism in the South of Scotland
    • 4. Scottish Tourism  Scottish tourism spend £4.1bn p.a.  200,000 employees 10% employment  National Strategy seeks growth of 50% 2005-15  15m visitors p.a. take overnight trips to Scotland  Opinion-former  Mature industry
    • 5. Scottish Tourism  Length of stay  Overseas visitors 9 nights  English visitors 5 nights  Scottish visitors 3 nights  Spend/night  Overseas visitors £62  English visitors £60  Scottish visitors £53  Competition  Emerging markets/destinations
    • 6. South of Scotland Tourism  10,500 jobs  Dispersed and fragmented  One major “visitor attraction” – Blacksmiths Shop, Gretna  Ideally placed for North England/Northern Ireland  Car-borne visitors dominant
    • 7. Scottish Enterprise approach  Economic outputs  Priorities  Industry leadership  Innovation  Destination Development Edinburgh Royal Deeside & Cairngorms Glasgow Loch Lomond & Trossachs St Andrews Highland Perthshire  Product Development Golf Sailing Mountain Biking Heritage Food Cruise
    • 8. Mountain Biking in Scotland  £119m expenditure c 3,000 jobs  70% of built trail centre visits in South  16% Highlands  Potential to increase spend by 35% over next 5 years  Depends on investment level  Vast range of people/organisations involved  Private sector • Accommodation; activity providers; restaurants; bike shops; car hire  Forestry Commission Scotland  Local authorities  Range of agencies – sporting, economic, countryside remits
    • 9. Scottish Mountain Bike Development Consortium  Composition  Scottish Cycling  Forestry Commission Scotland  Scottish Natural Heritage  NHS Scotland  CTC  VisitScotland  EventScotland  Cycling Scotland  Scottish Enterprise  Highlands & Islands Enterprise  IMBA
    • 10. Scottish Mountain Bike Development Consortium  Tourism and Economic development  To increase mountain biking visitor numbers by a further 50% over the next 5 years  Increased participation  To increase domestic participation in mountain biking by 25% over the same period  Creating Champions  To assist Scots to win at least 5 medals in World or Commonwealth competitions
    • 11. South of Scotland Priorities  7stanes  Commercial approach  Company established with business groupings represented  Income generation  Glentress  Innerleithen Bike Park proposal  Galloway Forest Park
    • 12. Issues  Everyone’s interest but no-one’s role  Different stories for different audiences  Severely limited public £s  Opportunities in technology?  User has to pay
    • 13. And finally….  Mountain biking “community” has a huge part to play  Complex projects  New approaches will be required in the future  Industry leadership  Innovative funding approaches  New markets  Link with other activities  Scotland has a huge opportunity

    ×