Final ExamOnline Business DevelopmentCMH Christopher Shadman MBA 2B
OTAs OTA (Online Travel Agency) are company that use the web in order to propose to any customer, hotels, flight, packages and so on.People just have to go on the website of an OTA and put the wanteddestination, price, type of prestation,…These OTA received a certain percentage of each booking dependingon what is writing in the contract with each hotel.They are very present on the web and ensures to hotels a bettervisibility on the Internet. Examples: Expedia, Booking.com, Agoda, …
Channel Management Channel Management is a special type of management of OTAs. Using a channel manager, this system is related to a hotel via a contract and gather all the OTAs in which the hotel is present and ensures that every booking made by any customer on these OTAs is directly registered on this channel manager.So it is a easier way for hoteliers to deal with all the bookings on theweb.On the other side, channel manager provides also, if the hotelierswants to pay for it, marketing, E-business or for example reviewsprestations. Examples: AvailPro
SEO SEO (Search engine optimization) is all the techniques that describes, for hoteliers, the way to follow for improve the ranking of their website on the net. In France, 90% of research are made through through Google and that is why we have to improve a maximum the ranking on this website. Examples: Daily Blog tips, Google Help/FAQ’s, visible on Wikipedia.
SEM SEM (Search Engine Marketing) gather all the techniques used to take advantage of the marketing and commercial activity of information research websites on the Internet.It is a kind of internet marketing dealing with the website’spromotion by increasing the visibility in SEO. Examples: Yahoo.
Customer Engagement Customer engagement (CE) refers to the engagement of customers with a company or a brand. This engagement can be done on or offline.The online engagement is more qualitative than the offlinebecause of the interactivity they have directly with thecompany or brand. Examples: Pizza Hut application where people have to register, and pay the bill through the application directly.
Roomkey Roomkey has combined the forces of six hotel chains to create a new search engine for guests seeking rooms. Choice, Hilton, Hyatt, InterContinental, Marriott and Wyndham are the joint owners of Roomkey.com, which removes online travel agents from the booking process and sends guests to the chains own websites for payments.Roomkey is great and very useful Hotel Search Engine forthese hotel chains.