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#bunk hostelsReputation Management   Aurore Bruna • Alexis Sananikone          Christopher Shadman
Online visibility
#bunk’s Website
#bunk’s reviews
#bunk’s reviews (cont.)
#bunk’s reviews (cont.)
Negative online reputation Very noisy hostel Confusion between hostel and hotel      -> guests’ expectations are not alw...
#bunk & Social media
#bunk & Social media (cont.)
#bunk & Social media (cont.)
Presence on social medias+Present on major social medias (Facebook, Twitter, Foursquare)+Highly interactive with “follower...
Action planOnline visibility: Invite journalists, bloggers and hostels’ experts to experiment   the #bunk hostel    Get ...
Action plan (cont.)Website: Insert a video of the hostel and its environment on the website    Make the potential guest ...
Action plan (cont.) Create contests on social medias Facebook: People have to take the most “#bunking” picture during   ...
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#bunk hostels

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Transcript of "#bunk hostels"

  1. 1. #bunk hostelsReputation Management Aurore Bruna • Alexis Sananikone Christopher Shadman
  2. 2. Online visibility
  3. 3. #bunk’s Website
  4. 4. #bunk’s reviews
  5. 5. #bunk’s reviews (cont.)
  6. 6. #bunk’s reviews (cont.)
  7. 7. Negative online reputation Very noisy hostel Confusion between hostel and hotel -> guests’ expectations are not always met
  8. 8. #bunk & Social media
  9. 9. #bunk & Social media (cont.)
  10. 10. #bunk & Social media (cont.)
  11. 11. Presence on social medias+Present on major social medias (Facebook, Twitter, Foursquare)+Highly interactive with “followers”, “fans”…+Booking button on the facebook page.- Miss some concrete actions in order to make each guest participate more and feel implicate.
  12. 12. Action planOnline visibility: Invite journalists, bloggers and hostels’ experts to experiment the #bunk hostel  Get reviews, videos and articles on blogs, magazines… Increase visibility on blogs targeting young travelers
  13. 13. Action plan (cont.)Website: Insert a video of the hostel and its environment on the website  Make the potential guest experience the atmosphere through a video Insert a 3D overview of hostel accommodations on the website  Offering a more precise view of the structure Put the reviews from Tripadvisor (eg: the last 3 reviews) on the main page of the website Describe the hostels’ facilities on the main page in big size
  14. 14. Action plan (cont.) Create contests on social medias Facebook: People have to take the most “#bunking” picture during their stay in order to win either t-shirts or caps of the hotel. Twitter: During the check-in, guests can win cocktails, t- shirts, caps, if they write minimum 3 tweets / retweets about the #bunk hostel on Twitter (3 for a cocktail, 5 for a cap and 10 for a t- shirt). Foursquare: Each guest who check-in on Foursquare and present it on the desk, will have one free cocktail.+ iPads will be placed near the reception area in order to encourage guests to post reviews and participate to each “social actions”
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