The rhetorical web<br />The Tools You Need to Break It Down<br />
Some important terms<br />
exigency<br />The situation (or problem) that creates a need or urgency for a rhetorical response<br />If the text is the ...
Purpose<br />The aims that a person has or the end he or she expects to fulfill with the text<br />The intention<br />
audience<br />Those who will hear or read the text<br />More important than you might think<br />
The rhetorical triangle<br />Argumentative Appeals<br />
Logos<br />Pathos<br />Ethos<br />
logos<br />           Logos<br />Appeal to reason<br />Using logical content to convince the audience<br />
Pathos<br />                     Pathos<br />Appeal to emotion<br />Using emotional content to convince the audience<br />
ethos<br />Ethos<br />Personal appeal of one’s character<br />Credibility<br />
Organization & structure<br />
No more 5 paragraphs<br />Variety of structures used in essays<br />Organization and structure can be part of the rhetoric...
Elements of style<br />The nitty gritty<br />
diction<br />The author’s word choices<br />Examples of types of diction:<br />Formal or informal<br />Ornate or plain<br ...
syntax<br />The deliberate sentence structure the author chooses to make his or her point<br />Consider…<br />Sentence len...
imagery<br />The sensory details used to describe, arouse emotions, or represent abstractions<br />5 senses<br />Visual<br...
Figurative language<br />Writing or speech that is not intended to carry literal meaning and is usually meant to be imagin...
tone<br />The author’s implied attitude toward his subject and his audience<br />Examples of tone:<br />Playful<br />Sarca...
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The Rhetorical Web Revised

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Transcript of "The Rhetorical Web Revised"

  1. 1. The rhetorical web<br />The Tools You Need to Break It Down<br />
  2. 2. Some important terms<br />
  3. 3. exigency<br />The situation (or problem) that creates a need or urgency for a rhetorical response<br />If the text is the effect, the exigency is the cause<br />
  4. 4. Purpose<br />The aims that a person has or the end he or she expects to fulfill with the text<br />The intention<br />
  5. 5. audience<br />Those who will hear or read the text<br />More important than you might think<br />
  6. 6. The rhetorical triangle<br />Argumentative Appeals<br />
  7. 7. Logos<br />Pathos<br />Ethos<br />
  8. 8. logos<br /> Logos<br />Appeal to reason<br />Using logical content to convince the audience<br />
  9. 9. Pathos<br /> Pathos<br />Appeal to emotion<br />Using emotional content to convince the audience<br />
  10. 10. ethos<br />Ethos<br />Personal appeal of one’s character<br />Credibility<br />
  11. 11. Organization & structure<br />
  12. 12. No more 5 paragraphs<br />Variety of structures used in essays<br />Organization and structure can be part of the rhetorical strategy.<br />
  13. 13. Elements of style<br />The nitty gritty<br />
  14. 14. diction<br />The author’s word choices<br />Examples of types of diction:<br />Formal or informal<br />Ornate or plain<br />Word choice is directly linked with an author’s purpose<br />
  15. 15. syntax<br />The deliberate sentence structure the author chooses to make his or her point<br />Consider…<br />Sentence length<br />Number of sentences<br />Sentence beginnings<br />And more<br />
  16. 16. imagery<br />The sensory details used to describe, arouse emotions, or represent abstractions<br />5 senses<br />Visual<br />Auditory<br />Tactile<br />Gustatory<br />Olfactory<br />One image can represent more than one thing.<br />
  17. 17. Figurative language<br />Writing or speech that is not intended to carry literal meaning and is usually meant to be imaginative and vivid<br />Examples:<br />Metaphors and similes<br />Symbolism<br />Personification<br />Hyperbole<br />
  18. 18. tone<br />The author’s implied attitude toward his subject and his audience<br />Examples of tone:<br />Playful<br />Sarcastic<br />Somber<br />Tone is created through diction and syntax<br />
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