Definitions of Rhetoric Aristotle’s Definition: the art of observing in any given case the “available means of persuasion Other Definitions: “The study of effective speaking and writing.” -Silva Rhetoricae “ The art of speaking or writing effectively” Merriam-Webster “The art of effective communication” ???
3 things to consider The Major Players of Rhetoric
Aristotle’s Ideas Author – the creator of the communication Audience – the receiver of the communication Subject – the topic of the communication
**Note: that was not a rhetorical question What is Rhetorical Analysis?
The Components… Rhetoric = effective speaking and writing Analysis = identifying the parts or features of something and explaining how these features work together
Rhetorical Analysis Cameron’s definition: Breaking apart the components of a piece of communication to examine the techniques an author uses to get a point across. Communication mediums – speaking, writing, visual Techniques of… Language (our major focus) Images Verbal inflections
Ask 3 questions So how do we start?
3 Rhetorical Questions 1. What is the message? 2. How is the message being conveyed? 3. Why is the message being conveyed?
Rhetorical Modes Description & Narration Process Analysis – explaining how to do something, presenting steps or events in order. Illustration – using examples to back up an idea Comparison & Contrast Cause & Effect Analysis – looking for causes and analyzing consequences Classification – arrangement of info. into groups or categories
Rhetorical Modes, continued Definition – conveying the full meaning of a word that is central to a writer’s or culture’s ideas. Argumention/Persuasion – convincing someone to join our side of the issue or take action to advance our cause. Centered around a main proposition or claim
How to Read a Visual Text O – overview – What is the visual about? P – parts – What elements/details seem important? T – title – Does the visual have a title? I – interrelationships – How do the above elements relate to each otherand connect? C – conclusion – Draw a conclusion. What does the visual mean? What is its message?