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The Basics Of Rhetoric
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The Basics Of Rhetoric

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  • 1. AN INTRODUCTION The Basics of Rhetoric
  • 2.
    • A FEW DEFINITIONS TO KNOW
    What is Rhetoric?
  • 3. Definitions of Rhetoric
    • Aristotle’s Definition:
      • the art of observing in any given case the “available means of persuasion
    • Other Definitions:
      • “ The study of effective speaking and writing.”
        • -Silva Rhetoricae
      • “  The art of speaking or writing effectively”
        • Merriam-Webster
      • “ The art of effective communication” ???
  • 4.
    • 3 THINGS TO CONSIDER
    The Major Players of Rhetoric
  • 5. Aristotle’s Ideas
    • Author – the creator of the communication
    • Audience – the receiver of the communication
    • Subject – the topic of the communication
  • 6.
    • **NOTE: THAT WAS NOT A RHETORICAL QUESTION
    What is Rhetorical Analysis?
  • 7. The Components…
    • Rhetoric = effective speaking and writing
    • Analysis = identifying the parts or features of something and explaining how these features work together
  • 8.  
  • 9. Rhetorical Analysis
    • Cameron’s definition:
      • Breaking apart the components of a piece of communication to examine the techniques an author uses to get a point across.
        • Communication mediums – speaking, writing, visual
        • Techniques of…
          • Language (our major focus)
          • Images
          • Verbal inflections
  • 10.
    • ASK 3 QUESTIONS
    So how do we start?
  • 11. 3 Rhetorical Questions
    • 1. What is the message?
    • 2. How is the message being conveyed?
    • 3. Why is the message being conveyed?
  • 12. Remember…