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External relations overview presentation External relations overview presentation Presentation Transcript

  • External Relations OverviewPresentation for CiCSNovember 2011Carrie Warr – Director of External Relations
  • Purpose of External Relations• To protect, manage and enhance the reputation of the University to enable it to deliver its vision, mission and strategic plan KPIs 01/12/2011 © The University of Sheffield
  • We achieve this by:• Positioning and brand management• Communicating positive messages internally and externally, through variety of channels• Managing the impact of negative messages• Managing relationships: • Community relations, City/Regional, Governmental, Media, internal etc• Creating opportunities for all of the above01/12/2011 © The University of Sheffield
  • Our stakeholders Media Policy Local makers community and influencers Companie Regional University stakeholders s wanting of Sheffield graduates Prospective Prospective partners and current (research students and education) Our staff01/12/2011 © The University of Sheffield
  • External Relations – Communityand Local• City engagement • Building effective relationships with key City contacts such as the Council, Sheffield First, Creative Sheffield, Community Assemblies and Neighbourhood Action Groups• Local community groups/Neighbours • Attending local residents meetings • Community Reps • Student-led initiatives01/12/2011 © The University of Sheffield
  • External Relations – Regional• Specialist Projects and Initiatives • Dream Bigger Dreams events • Sheffield Showcase• Building strong links with business community • To support Knowledge Exchange activities • To secure employer support for graduate development • To develop collaboration opportunities01/12/2011 © The University of Sheffield
  • External Relations – National• Influencing Government policy • What policy decisions may impact us? • What policy decisions can we influence?• Building relationships with key policy makers / influencers • What policy decisions may impact us?01/12/2011 © The University of Sheffield
  • External Relations – Media/PR• Sourcing stories from around University and preparing features/news releases• Generating media interest• Monitoring and managing negative press coverage• Developing links with news outlets – home and overseas01/12/2011 © The University of Sheffield
  • External Relations – CorporateMarketing• Ensuring the University’s brand is communicated to best effect• Working with UEB and faculties to develop and deliver marketing strategies (e.g., Real Stories, Dream Bigger Dreams)• Creative Team – production of marketing collateral (online and print)01/12/2011 © The University of Sheffield
  • External Relations – InternalCommunications• Support the Vice-Chancellor and other UEB members in their communications• Produce Overview – monthly University-wide e-newsletter – and other “central” comms• Advise faculties and departments in good practice, and develop University’s internal communications skills01/12/2011 © The University of Sheffield
  • Our challenges• Measuring our ROI• Managing unpredictable things – particularly the many things outside of our control • Incidents • Unexpected negative press stories• Keeping track of interactions across the University• The changing speed of media01/12/2011 © The University of Sheffield
  • Questions?