2012 Institutional Presentation Commercial

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  • 1. Twenty years ago, the Brazilian marketdemanded an innovative model thatcould support banksand major retailers on the issuance oftheir own credit cards.
  • 2. In1992 was born… An independent and pioneering company in the development of innovative, creative and complete solutions, through outsourced management and processing services for the issuers of electronic payment means
  • 3. THE CSU GROUP HAS BEEN BUILDINGITS HISTORY FOR 20 YEARSThe first company in the country to work with the three international credit card brands simultaneously
  • 4. THE CSU GROUP HAS BEEN BUILDINGITS HISTORY FOR 20 YEARS. ● The first company in the sector to go public in 2006 (CARD3) ● Listed among the 100 first companies to be part of the “BM&F Bovespa’s Novo Mercado” – group of companies with a high level of corporate governance
  • 5. THE CSU GROUP HAS BEEN BUILDINGITS HISTORY FOR 20 YEARSIt formed a solid client basis
  • 6. THE CSU GROUP HAS BEEN BUILDINGITS HISTORY FOR 20 YEARSIt has units in the main capital cities São Paulo SP ● Faria Lima ● Alphaview - Barueri Recife PE ● Boa Vista ● Apolônio Belo Horizonte MG Curitiba PR
  • 7. THE CSU GROUP HAS BEEN BUILDINGITS HISTORY FOR 20 YEARS It obtained the PCI-DSS in 2010 (Payment Card Industry Data Security Standard) Recertification in 2011 – Version 2.0 A certification granted by the PCI- Council, comprising credit card brands like Visa, MasterCard and American Express, which has as its objective to assure safety for credit card users, reducing the probability of fraud.
  • 8. THE CSU GROUP HAS BEEN BUILDINGITS HISTORY FOR 20 YEARSIt has founded the CSU Institutethe company main socialdevelopment and educationalincentive project which contributes toprofessional inclusion of youngpeople and adultsCourses● Professional training● Computer training●● Typing Languages It has trained● Specific programs for bearers more than 18 of special needs thousand students
  • 9. THE CSU GROUP HAS BEEN BUILDINGITS HISTORY FOR 20 YEARSAnd it has obtained acknowledgement from the marketThe Company of the 2 Marketing Best CSU 12 Top of Marketingdecade by Gazeta Mercantil Highlights in the Press Social InstituteErnst & Young 3 ABEMD Awards Marketing Best of 14 Marketing Best the CenturyEntrepreneur of the Year
  • 10. THE CSU GROUP BUILDS ITS HISTORY BASEDON FOUR BUSINESS DIVISIONSProcessing and Business Process Solution provider Management andManagement for Management for the and integrator of solutions forElectronic Payment companies acquirers data-driven direct Contact Center andMeans of the international and digital BPO (Business credit card brands marketing for ProcessThe largest and customer- Outsourcing)most complete of The 1st independent engagementLatin America company to operate in actions and the acquirer’s market programs
  • 11. Differentiated service platform FREEDOM TO HIGH PERFORMANCE TECHNOLOGY OPERATE IN THE ENVIRONMENT MARKET ● Accelerated Time to market for ● Flexible Infrastructure● Independent corporate new clients control ● System and ● Low operating cost applications intended for● Teams focused on each the Brazilian market line of business ● Differentiated infrastructure based on the most modern ● Innovation in services● Complete solutions for management standards and products issuers and acquirers
  • 12. Full Service Solutions Internet Credit Analysis Customer Service Systems Data Processing Development & Maintenance Operational Cards Embossing/ Management, Cards Issuance/Back Office and Welcome Kits Accounting Control Collection Fraud Prevention Services 24-hour- Customer Bills Remittance and Care, Agencies and Follow-up letters Parking lots
  • 13. THE CSU GROUP BUILDS ITS HISTORY BASEDON FOUR BUSINESS DIVISIONSProcessing and Business Process Solution provider Management andManagement for Management for the and integrator of solutions forElectronic Payment companies acquirers data-driven direct Contact Center andMeans of the international and digital BPO (Business credit card brands marketing for ProcessThe largest and customer- Outsourcing)most complete of The 1st independent engagementLatin America company to operate in actions and the acquirer’s market programs
  • 14. INTERNATIONAL BRANDS TRANSACTION CAPTURE ANDPROCESSING SERVICES IN BUSINESS ESTABLISHMENTS ● The only independent PCI Compliance Processor for the acquisition market ● Investments in the solution of R$ 40MM since 2008 ● More than 120 thousand hours in development were necessary in the solution ● World platform (mainframe) customized for the Brazilian market (incorporation of 1.5MM of programming lines) ● On site and off site contingency infrastructure (own DPCs) ● Professional training and qualification ● The only independent processor homologated by Visa and MasterCard for acquiring companies
  • 15. FULL SERVICE SOLUTIONS Merchants Technical Supply Support Management Electronic Transaction/ Information Mailing Capture Network to Merchants Internet Back Office andCustomer Service Special Interchange Merchant’s Call Center / Help Fraud Prevention Desk Business Accounting Management Financial Clearing
  • 16. THE CSU GROUP BUILDS ITS HISTORY BASEDON FOUR BUSINESS DIVISIONSProcessing and Business Process Solution provider Management andManagement for Management for the and integrator of solutions forElectronic Payment companies acquirers data-driven direct Contact Center andMeans of the international and digital BPO (Business credit card brands marketing for ProcessThe largest and customer- Outsourcing)most complete of The 1st independent engagementLatin America company to operate in actions and the acquirer’s market programs
  • 17. THE MOST EXPERIENCEDAND COMPLETE CUSTOMERENGAGEMENT SOLUTIONPROVIDER IN THEBRAZILIAN MARKET● More than 25 loyalty programs managed in 10 years of history● 6 Million clients became loyal● 11 Billion points annually processed● 200 thousand rewards annually delivered
  • 18. PERFORMANCE SCOPETHE CSU MARKETSYSTEM INTELLIGENCE ISDIRECTED TO THE STRATEGIES OF ACQUISITION RECOVERY DATA SALES INTELLIGENCE RELATIONSHIP ACTIVATION
  • 19. THE CSU GROUP BUILDS ITS HISTORY BASEDON FOUR BUSINESS DIVISIONSProcessing and Business Process Solution provider Management andManagement for Management for the and integrator of solutions forElectronic Payment companies acquirers data-driven direct Contact Center andMeans of the international and digital BPO (Business credit card brands marketing for ProcessThe largest and customer- Outsourcing)most complete of The 1st independent engagementLatin America company to operate in actions and the acquirer’s market programs
  • 20. RESOLUTION ANDCONVERSIONRECOVERING OF CREDITS AND ASSETSAmongst the market leaders in results for thedebt collection operationsTELESALESWe are amongst the top three in salesconversionCUSTOMER SERVICEUnderstanding the customer’s businessprocesses in order to propose improvementsand resolutions
  • 21. Excellence inCustomer Care Focus on people ● Recruitment Excellence ● Training ● Management Infrastructure and ● Talent Retention Technology ● Market Premises Conducting an intelligent management • More satisfaction • Less Calls • More conversion and recovering, with less cost
  • 22. The CSU Group... ● Creates ideas ● Implements solutions ● Generates resultsIdeas that will innovatethe marketSolutions that will allow theoffer of the best services toour customersResults that will sustain thecontinuous growth of its business
  • 23. The history of the CSU Group is anintegral part of the very development ofthe Brazilian market of electronicpayment means Only a company that has become highly technological and with levels of sophistication compatible with the most advanced in the world Would be able to offer complete solutions to its customers