By the end of 2011, more than 200 million people will use a Linux-based smartphone (Android)! Another 200 million-plus iOS devices Meet the new PC Source: andro-phones.com (http://www.andro-phones.com/android-devices-444.html) and Flickr (http://www.flickr.com/)
Supporting mobile devices vs. supporting PCs Devices: Company provided Employee owned Life-cycle: 3-4 years 12-18 months Applications: Java EE, .NET, Flash Objective C, Java, HTML5 Provisioning: IT push App store pull Security: Locked down Layered
IT’s mobile mandate is expanding Consumer apps Partner apps Customer apps Employee apps
Employees and customers are key mobile targets Source: Enterprise And SMB Software Survey, North America And Europe, Q4 2010 Base: 444 North American and European software decision-makers For which groups is your firm currently or planning to develop mobile applications?
Multi-platform development is inescapable Which of the following mobile devices do you develop for? (Select all that apply) Source: Forrester-Dr. Dobbs Developer Technographics Q3 10 Base:137 Development Professionals
The most often asked question(s) I get about mobile …
Can we use HTML 5 to build apps?
Or should we go native?
Or use mobile framework?
Answer: It depends…
The mobile challenge is multi-dimensional P eople. O bjectives. S trategy. T echnology. How do People use their mobile phones today? What business Objectives should mobile support ? Which mobile Technology is the best fit? What tactics inform our mobile Strategy ? REACH OFFERING VALUE CHAIN COMMITMENT CONSUMERS CUSTOMERS PARTNERS EMPLOYEES REVENUES COSTS CONVENIENCE CONTEXT NATIVE WEB HYBRID MIDDLEWARE
Define a clear mobile application strategy Winning elements of a mobile strategy Element Tactics Reach Reserve apps for smartphones, extend to SMS for others. Plan to support “Big three” now and add on later. Default to web/hybrid strategy or X-platform tool. Refine based on user demographics. Offering Prioritize information that is useful in the mobile channel. Support “away from desk/home” user stories. Treat mobile as one channel of many — integrate them. Value chain Use device “app stores” to drive consumer awareness. Include employee, partner provisioning in MDM strategy. Use the Web for content subject to frequent change. Commitment The time for tactical “one-offs” was 2010. Plan to re-allocate internal staff to build capacity. Re-allocate resource from eCommerce, mainline development efforts.
The Technology lay of the land Native Web Middleware Hybrid Performance Cost Agility Experience
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