www.csreurope.orgConnect Share Innovate
1
Health Literacy
Improving health knowledge among
employees and communities
Prese...
Quizz
Question 1
What is the proportion of UK citizens that don‘t understand
simple health information?
a)1 out of 20
b)1 ...
Quizz
Question 2
What is the annual cost of low health literacy in the US?
a)$730‘000‘000
b)$7‘300‘000‘000
c)$72‘000‘000‘0...
Quizz
Question 3
How many employees in the EU experienced a work-related
health problem in 2007?
a)1 of 20
b)nearly 1 of 1...
www.csreurope.orgConnect Share Innovate
Background
5
What Is Health Literacy?
“Health Literacy is people’s
competencies to access,
understand, appraise and apply
information t...
Health Literacy At Workplace and In
the Community
8
Sørensen et al. (2010): Health literacy and public health: A review and integration of definitions and
models. BMC Publi...
Health Literacy in Europe
www.csreurope.orgConnect Share Innovate
Context and Challenges
10
Adults whose functional literacy was in the bottom 20% were more
than 1.5 times more likely to visit a physician than adul...
Challenges
People with inadequate health literacy are less knowledgeable
about the importance of health. Health literacy, ...
www.csreurope.orgConnect Share Innovate
Objectives of this
collaborative venture
13
14
The aim of this collaborative venture
Help businesses to understand …
• That investment in health of employees and soci...
Planned outputs
15
Targeted at employees:
• Build on the work of the Wellbeing in the Workplace Laboratory, with
increased...
Planned outputs
16
Targeted at civil society/communities:
• Collection of best practices, case studies, innovative technol...
Common and Final output
17
Collect best practices, case-studies, tools and recommendations
and develop a “Blueprint for Bu...
Workplan 2011
Nov Feb Apr June Aug Oct Dec
2011
Best-practice
session
ExternalCV level
Next CV meeting 10th 
November
Best...
The Answers
Question 1
What is the proportion of UK citizens that have problems with basic skills
needed to understand sim...
www.csreurope.orgConnect Share Innovate
Questions & Answers
20
Questions and Answers
www.csreurope.orgConnect Share Innovate
21
Contact details of leaders
Alexander Roediger (MSD)
alexander_roediger@merck.co...
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Csr europe presentation cv health literacy at enterprise 2020 final

  1. 1. www.csreurope.orgConnect Share Innovate 1 Health Literacy Improving health knowledge among employees and communities Presented by: Elena Bonfiglioli, Microsoft Cécile Duprez-Naudy, Nestlé Alexander Roediger, MSD Kristine Sørensen, University of Maastricht
  2. 2. Quizz Question 1 What is the proportion of UK citizens that don‘t understand simple health information? a)1 out of 20 b)1 out of 10 c)1 out of 5 Source: Vector Stock .com Royalty Free pictures http://www.vectorstock.com
  3. 3. Quizz Question 2 What is the annual cost of low health literacy in the US? a)$730‘000‘000 b)$7‘300‘000‘000 c)$72‘000‘000‘000
  4. 4. Quizz Question 3 How many employees in the EU experienced a work-related health problem in 2007? a)1 of 20 b)nearly 1 of 10 c)every second
  5. 5. www.csreurope.orgConnect Share Innovate Background 5
  6. 6. What Is Health Literacy? “Health Literacy is people’s competencies to access, understand, appraise and apply information to make health decisions in everyday life throughout the life course. “ 6 Source: Kalamazoo (03/06/2010), Be aware of food labels (picture); Kickbusch I and Maag D (2008), Health Literacy. In: Kris Heggenhougen and Stella Quah, editors International Encyclopedia of Public Health, Vol 3. San Diego, pp. 204-211 Sørensen et al. (2010): Health literacy and public health: A review and integration of definitions and models. BMC Public Health (in review)
  7. 7. Health Literacy At Workplace and In the Community
  8. 8. 8 Sørensen et al. (2010): Health literacy and public health: A review and integration of definitions and models. BMC Public Health (in review)
  9. 9. Health Literacy in Europe
  10. 10. www.csreurope.orgConnect Share Innovate Context and Challenges 10
  11. 11. Adults whose functional literacy was in the bottom 20% were more than 1.5 times more likely to visit a physician than adults with higher functional literacy. Adults whose functional literacy was in the bottom 20% were likely to have 3 times as many prescriptions filled as adults with higher functional literacy. In the context of nutrition and obesity, low health literacy is associated with higher body mass index (BMI) in adults. Basically, people with higher education demonstrate healthier behaviors, report less chronic illness, feel healthier, and live longer. Health economists estimate that low health literacy costs the American healthcare system US$ 73 billion per year. 11 Sources: WHO (2004), Global Strategy on Diet, Physical Activity and Health; University of Maastricht (2010), European Health Literacy survey, www.inthealth.eu/research/health-literacy-survey/; Friedland RB, O’Neill G (1998), Understanding Health Literacy: New Estimates of the Costs of Inadequate Health Literacy; Fact Sheet of the National Academy on an Ageing Society; see: http://www.agingsociety.org/agingsociety/publications/fact/fact_low.html Low Health Literacy Impacts Health And Costs
  12. 12. Challenges People with inadequate health literacy are less knowledgeable about the importance of health. Health literacy, therefore, is key to make healthy decisions in everyday life and can contribute to better health and health outcomes at lower cost. Health literacy activities translated into the business context create value not only for the employees but also for companies bottom lines. Beyond employees, the World Health Organization recognizes that the private sector has an important part to play not only as responsible employers but also as advocates for healthy lifestyles in society. 12
  13. 13. www.csreurope.orgConnect Share Innovate Objectives of this collaborative venture 13
  14. 14. 14 The aim of this collaborative venture Help businesses to understand … • That investment in health of employees and society is investment in business • That employees’ health literacy is key for successful health programs at workplace • That companies, beyond their employees, have a role to play in building healthier societies • That technology and social networking can help raise the level of health awareness, ability and literacy of employees, society and young generation towards a healthier lifestyle for all
  15. 15. Planned outputs 15 Targeted at employees: • Build on the work of the Wellbeing in the Workplace Laboratory, with increased focus on Health Literacy • 2-3 best-practice sharing sessions aimed at deepening aspects related to employees’ health literacy • Engage in an active dialogue with key stakeholders with a series of thematic workshop over two years (themes to be developed) with the objective to share best-practices and discuss the best tools and methodologies to improve and accelerate European citizens’ health literacy.   • Collection of best practices, case studies, innovative technologies and recommendations
  16. 16. Planned outputs 16 Targeted at civil society/communities: • Collection of best practices, case studies, innovative technologies and recommendations to ease the implementation of efficient health literacy programs targeted at communities. • Organization of multi-stakeholder thematic workshops on public- private health literacy partnerships (themes to be developed) over 2 years
  17. 17. Common and Final output 17 Collect best practices, case-studies, tools and recommendations and develop a “Blueprint for Business Action in Health Literacy” for CSR Europe membership and beyond, with a view to ease the implementation of Health Literacy programs towards employees and beyond to specific target audiences.
  18. 18. Workplan 2011 Nov Feb Apr June Aug Oct Dec 2011 Best-practice session ExternalCV level Next CV meeting 10th  November Best-practice session Best-practice session Develop workplan,  organize sessions Identify needs, collect best practices, draft blueprint Identify and exchange with external stakeholders Multi-stakeholder WS Multi-stakeholder WS Multi-stakeholder WS 2012
  19. 19. The Answers Question 1 What is the proportion of UK citizens that have problems with basic skills needed to understand simple information that could lead to better health? a) 1 out of 10 b) 1 out of 20 c) 1 out of 5 Question 3 How many employees in the EU experienced a work-related health problem in 2007? a) 1 of 20 b) nearly 1 of 10 c) every second Question 2 What is the annual cost of low health literacy in the US? a) $730‘000‘000 b) $7‘300‘000‘000 c) $72‘000‘000‘000
  20. 20. www.csreurope.orgConnect Share Innovate Questions & Answers 20 Questions and Answers
  21. 21. www.csreurope.orgConnect Share Innovate 21 Contact details of leaders Alexander Roediger (MSD) alexander_roediger@merck.com ; +32 2 776 62 47 Cécile Duprez-Naudy (Nestlé) Cecile.DuprezNaudy@nestle.com ; + 41 21 924 29 48 Kristine Sorensen (University of Maastricht, Dept. of International Health) K.Sorensen@maastrichtuniversity.nl ;+31 43 388 1717 Elena Bonfiglioli (Microsoft) elenab@microsoft.com ; +32 2 704 3910

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