Andy Marshall
Managing Director
What’s going on?
We are living in revolutionary times
‘Society is in the early phases of a media revolution on the scale of that
launched by Gutenberg in 1448.'
Survey of New M...
‘A revolution doesn't happen when society adopts new tools. It happens
when society adopts new behaviours.’
Clay Shirky
And anyway, what age are we living in?
?
1. Age of abundance
‘Between the birth of the world and 2003, there were five
exabytes of information created.
We [now] create five exabytes e...
‘The large profit margins newspapers enjoyed in the past were built on an
artificial scarcity: Limited choice for advertis...
The rise of the algorithm
2. Age of networking
New ways of finding information
‘Brands are either networked or invisible, ie ignored.’
Gerd Leonhard, Media Futurist
New ways of sharing
3. Age of multi-media platforms
New devices
20TH CENTURY PUBLISHING
The business of
issuing printed
matter
20TH CENTURY PUBLISHING
The business of
issuing printed
matter
21ST CENTURY PUBLISHING
Connecting a
community through
comm...
But what does that mean?
We are always…
Discovering new revenues streams
Communicating on new platforms
Building new cost lines
Inventing new jobs
...
So, how can you achieve stand-out with your brand?
1. Telling stories
For sale: Baby shoes,
never used.
2. Authenticity
‘When people believe in a story they are more likely to engage with it. What
makes something authentic is how connected it...
3. Trust
The ten habits we have developed…
1
Always think...
…always learn…
2
Keep it simple…
…edit KPIs ruthlessly!
3
Open source is always
better than bespoke
4
Better to be better…
…than to be first
5
Create a culture of agility
6
Start from what you know...
…right now no-one will know
much more than you…
7
Your strategy is a road-map…
…it can’t be a detailed plan
8
Enjoy discomfort…
…you won’t last long just in your
comfort zone!
9
Get the right people doing
the right jobs
10
It’s a new paradigm not a new
commercial system…
…if you don’t make money
you will die
Andy Marshall
Managing Director
Andy Marshall - Future of Publishing - Origin Publishing
Andy Marshall - Future of Publishing - Origin Publishing
Andy Marshall - Future of Publishing - Origin Publishing
Andy Marshall - Future of Publishing - Origin Publishing
Andy Marshall - Future of Publishing - Origin Publishing
Andy Marshall - Future of Publishing - Origin Publishing
Andy Marshall - Future of Publishing - Origin Publishing
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Andy Marshall - Future of Publishing - Origin Publishing

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The media business is currently going through something of a revolution as publishers look to reach their audiences through a variety of new media. Making sense of the new media landscape is the biggest challenge facing the business today. Andy looks at what is happening to the media world, what changes it means for us all and how we should respond.

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Andy Marshall - Future of Publishing - Origin Publishing

  1. 1. Andy Marshall Managing Director
  2. 2. What’s going on?
  3. 3. We are living in revolutionary times
  4. 4. ‘Society is in the early phases of a media revolution on the scale of that launched by Gutenberg in 1448.' Survey of New Media, Economist, Aug 2006
  5. 5. ‘A revolution doesn't happen when society adopts new tools. It happens when society adopts new behaviours.’ Clay Shirky
  6. 6. And anyway, what age are we living in? ?
  7. 7. 1. Age of abundance
  8. 8. ‘Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days.’ Eric Schmidt, CEO, Google
  9. 9. ‘The large profit margins newspapers enjoyed in the past were built on an artificial scarcity: Limited choice for advertisers as well as readers. With the internet, that scarcity has been taken away and replaced by abundance.’ Google response to FTC Vs
  10. 10. The rise of the algorithm
  11. 11. 2. Age of networking
  12. 12. New ways of finding information
  13. 13. ‘Brands are either networked or invisible, ie ignored.’ Gerd Leonhard, Media Futurist
  14. 14. New ways of sharing
  15. 15. 3. Age of multi-media platforms
  16. 16. New devices
  17. 17. 20TH CENTURY PUBLISHING The business of issuing printed matter
  18. 18. 20TH CENTURY PUBLISHING The business of issuing printed matter 21ST CENTURY PUBLISHING Connecting a community through communication Source: Toward a new understanding of publishing, John Battelle, February 2010: http://www.federatedmedia.net/blog/2010/03/toward-a-new- understanding-of-publishing-part-1/
  19. 19. But what does that mean?
  20. 20. We are always… Discovering new revenues streams Communicating on new platforms Building new cost lines Inventing new jobs Publishing in different media Developing our people in different ways Exploiting new opportunities Building on our current activities
  21. 21. So, how can you achieve stand-out with your brand?
  22. 22. 1. Telling stories
  23. 23. For sale: Baby shoes, never used.
  24. 24. 2. Authenticity
  25. 25. ‘When people believe in a story they are more likely to engage with it. What makes something authentic is how connected it is to the underlying social fabric.’ Mike Walsh, Futuretainment
  26. 26. 3. Trust
  27. 27. The ten habits we have developed…
  28. 28. 1 Always think... …always learn…
  29. 29. 2 Keep it simple… …edit KPIs ruthlessly!
  30. 30. 3 Open source is always better than bespoke
  31. 31. 4 Better to be better… …than to be first
  32. 32. 5 Create a culture of agility
  33. 33. 6 Start from what you know... …right now no-one will know much more than you…
  34. 34. 7 Your strategy is a road-map… …it can’t be a detailed plan
  35. 35. 8 Enjoy discomfort… …you won’t last long just in your comfort zone!
  36. 36. 9 Get the right people doing the right jobs
  37. 37. 10 It’s a new paradigm not a new commercial system… …if you don’t make money you will die
  38. 38. Andy Marshall Managing Director
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