Andy Mc Farlane - Social Networks and Mobility

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Andy Mc Farlane - Social Networks and Mobility

  1. 1. Andy McFarlane Vodafone Global Enterprise Mobility and Social Networks: The Game Changer for Business
  2. 3. The Perfect Storm - Enterprise
  3. 4. The Perfect Storm - Media RADIO NEWSPAPERS COMPUTER TAXI TELEVISION MAGAZINES LAPTOP MOBILE PHONE
  4. 5. Social networks: Brand beauty or a brand beast?
  5. 6. Social Media: As a brand beauty
  6. 7. Social Media: As a brand beast
  7. 8. Social Media: Increase customer engagement and “buzz” Problem: In the highly competitive youth consumer market, mature products and brands need to create buzz and differentiation Solution: Create an ice cream vending machine that rewards consumers, makes them smile, and allows their experience to be shared with a photo across Facebook Benefits: Buzz and customer engagement, free viral marketing, encourages co-creation
  8. 9. Social Media: Enterprise collaboration Problem: “ Enterprise intranets not intuitive” Solution: “ Chatter” a social network application that securely integrates with enterprise systems. A private Facebook for the enterprise Benefit: Fast and easy adoption by Generation Y, low cost, software as a service (SaaS) also on mobile devices
  9. 10. Social Media: Changing corporate culture <ul><li>Problem: </li></ul><ul><li>IBM needed to promote agile processes and collaboration to increase competiveness and attract and retain employees </li></ul><ul><li>Solution: </li></ul><ul><li>Created an open, company wide blog and evolved additional social media tools </li></ul><ul><li>Benefits: </li></ul><ul><li>Evolved social media tools added to IBM product portfolio. Improved employee recognition, enhanced partner and customer engagement. Crowd-sourcing identifies new business ideas </li></ul>
  10. 11. Social Media: Mobile apps enable new business models Problem: Consumer ordering of take-away food deliveries declining due to credit crunch and increased competition Solution: Create a mobile app that allows customers to order pizza and pay for it on monthly phone bill Benefits: Geo-location identifies local Pizza Hut, customers find application easy and convenient to use, in US app has been downloaded over a million times, significant new revenue stream
  11. 12. Social media: Vodafone Global Enterprise
  12. 13. Is this Life or Work? Work from home BYO Device iPhone Apps Instant Messaging Twitter Personal email Personal calls LinkedIn Facebook Chatter
  13. 14. Vodafone Global Enterprise: C Level engagement
  14. 15. Thank You

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