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Andy Mc Farlane - Social Networks and Mobility
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    Andy Mc Farlane - Social Networks and Mobility Andy Mc Farlane - Social Networks and Mobility Presentation Transcript

    • Andy McFarlane Vodafone Global Enterprise Mobility and Social Networks: The Game Changer for Business
    •  
    • The Perfect Storm - Enterprise
    • The Perfect Storm - Media RADIO NEWSPAPERS COMPUTER TAXI TELEVISION MAGAZINES LAPTOP MOBILE PHONE
    • Social networks: Brand beauty or a brand beast?
    • Social Media: As a brand beauty
    • Social Media: As a brand beast
    • Social Media: Increase customer engagement and “buzz” Problem: In the highly competitive youth consumer market, mature products and brands need to create buzz and differentiation Solution: Create an ice cream vending machine that rewards consumers, makes them smile, and allows their experience to be shared with a photo across Facebook Benefits: Buzz and customer engagement, free viral marketing, encourages co-creation
    • Social Media: Enterprise collaboration Problem: “ Enterprise intranets not intuitive” Solution: “ Chatter” a social network application that securely integrates with enterprise systems. A private Facebook for the enterprise Benefit: Fast and easy adoption by Generation Y, low cost, software as a service (SaaS) also on mobile devices
    • Social Media: Changing corporate culture
      • Problem:
      • IBM needed to promote agile processes and collaboration to increase competiveness and attract and retain employees
      • Solution:
      • Created an open, company wide blog and evolved additional social media tools
      • Benefits:
      • Evolved social media tools added to IBM product portfolio. Improved employee recognition, enhanced partner and customer engagement. Crowd-sourcing identifies new business ideas
    • Social Media: Mobile apps enable new business models Problem: Consumer ordering of take-away food deliveries declining due to credit crunch and increased competition Solution: Create a mobile app that allows customers to order pizza and pay for it on monthly phone bill Benefits: Geo-location identifies local Pizza Hut, customers find application easy and convenient to use, in US app has been downloaded over a million times, significant new revenue stream
    • Social media: Vodafone Global Enterprise
    • Is this Life or Work? Work from home BYO Device iPhone Apps Instant Messaging Twitter Personal email Personal calls LinkedIn Facebook Chatter
    • Vodafone Global Enterprise: C Level engagement
    • Thank You