1. The Future of Customer Data Monetisation
By Mike Greening & Tim Heal
Customer data monetisation business models are still in the early stages. Mobile operators are
currently working to understand how data monetisation can both support the core business and
bring in adjacent revenues. In this viewpoint we set out a vision for the next level of data
monetisation, in which MNOs use customer data to strategically reposition themselves to capture
10. Cartesian is a specialist consulting firm of industry experts, focused exclusively on the communications,
technology and digital media sector. For over 20 years, Cartesian has advised clients in strategy
development and assisted them in execution against their goals. Our unique portfolio of professional
services and managed solutions are tailored to the specific challenges faced by executives in these fast-
moving industries. Combining strategic thinking and practical experience, we deliver superior results.
Cartesian has supported operators in a wide range of projects concerning data monetisation, adjacent
revenue capture and revenue growth strategy. Key areas of expertise include market opportunity and
business case development, competitor evaluation, proposition design, technology and vendor
assessment, partnership strategy, as well as overall go to market launch support.
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