“ A business that makes nothing but money is a poor business.” - Henry Ford
Purpose <ul><li>Business can create a deeper purpose beyond maximizing profits and shareholder value </li></ul><ul><li>Business can’t survive without a profit but that’s not why it exists </li></ul><ul><li>Discover or create a deeper purpose </li></ul>
Trust & Attention What matters in Social Media…
Conscious Corporations <ul><li>Have Respect for Consumers’ Power </li></ul><ul><li>Create People-centric Culture </li></ul><ul><li>Have a Purpose Beyond Profit </li></ul><ul><li>Take a Sustainable Approach to Business. </li></ul>
New Consumer Behavior 85% of consumers have a more positive image of a product or company when it supports a cause they care about 90% of consumers want companies to tell them the ways they are supporting causes. That means 278 million people in the U.S. want to know what a company is doing to benefit a cause
Conscious Consumers Moms Buy more cause-related products than any other demographic 95% find cause marketing acceptable 92% want to buy a product supporting a cause 93% more likely to switch brands Millennials (18-24 years old) 94% percent find cause marketing acceptable 53% have bought a product benefiting a cause this year 87% influenced where to work by a company’s support of social or environmental issues
People-Centric Culture <ul><li>Employee Loyalty </li></ul><ul><li>69% of Americans consider a company’s social and environmental commitments when deciding where to work. </li></ul><ul><li>93% say they are proud of their company’s values </li></ul><ul><li>92% say they feel a strong sense of loyalty to their company </li></ul><ul><li>Brand Ambassadors </li></ul><ul><li>Employees are the front-line ambassadors for the company’s brand. </li></ul><ul><li>79% of consumers say a knowledgeable employee may drive their purchases or donations. </li></ul>
“ 100% of customers are people. 100% of employees are people. If you don't understand people, you don't understand business” @SimonSinek 5:17 AM Jan 25th via Twitter
Creative Commons image attribution: Unloveablesteve http://www.flickr.com/photos/unloveable/2396019222/ Scrunchleface http://www.flickr.com/photos/theta444/313403792/ Jukka Vuokko http://www.flickr.com/photos/jvuokko/4566270758/sizes/o/in/photostream/ Other References: Edelman Trust Barometer 2010 “ Good for Business, The Rise of The Conscious Corporation” Euro RSCG Cone Inc, Cause Evolution Study 2010
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