Why Are We on Social Media, Again? | SoCon13

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Presentation by Chad Bryant, Social Engagement Coordinator at Engauge, and Drew Hawkins, Director of Digital and Social Media at The DeMoss Group

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Why Are We on Social Media, Again? | SoCon13

  1. 1. why are we on social media again? #SoCon13 CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  2. 2. why are we on social media again?Chad Bryant Drew Hawkins @ChadATL @DrewHawkins CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  3. 3. why are we on social media again? #SoCon13CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  4. 4. why are we on social media again? our inspirationCHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  5. 5. why are we on social media again?why are we on social media? CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  6. 6. why are we on social media again? the reasons for social‣ Engage strategically ‣ Synergize your business to maximize ROI‣ Develop authenticity ‣ Cultivate UGC in SoLoMo‣ Go viral ‣ Join the conversation CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  7. 7. why are we on social media again?CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  8. 8. why are we on social media again?CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  9. 9. why are we on social media again?boobuzzwords CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  10. 10. why are we on social media again?why are we on social media? CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  11. 11. why are we on social media?the real reasons ‣ build a better brand experience ‣ love and better serve your customers ‣ know what they want before they do CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  12. 12. why are we on social media again? your job as a marketer is not todevise a social media strategy, it’sto socialize your business strategy. Jason Falls Founder, Social Media Explorer CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  13. 13. why are we on social media?get to know your customers ‣ use social listening to get to know your customers. ‣ know what they want before they even ask for it. CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  14. 14. why are we on social media again?nike pluspeople already shared workouts online -Nike just provided a platform to do so inreal-timeuse this data to improve their ownproducts CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  15. 15. why are we on socialwho do you look up to? media again? CHAD BRYANT @CHADATL • #SOCON13 •
  16. 16. why are we on social media again?CHAD BRYANT @CHADATL • #SOCON13 •
  17. 17. why are we on social media again?CHAD BRYANT @CHADATL • #SOCON13 •
  18. 18. why are we on social media again? CHAD BRYANT @CHADATL • #SOCON13 •
  19. 19. why are we on social media again?best practices are a good historical foundation for learning from others’ mistakes and triumphs, not a checklist for success. CHAD BRYANT @CHADATL • #SOCON13 •
  20. 20. 1.1 million facebook fansno facebook page CHAD BRYANT @CHADATL • #SOCON13 •
  21. 21. why are we on social media again? wait -I thought we were supposed to be on social media? CHAD BRYANT @CHADATL • #SOCON13 •
  22. 22. it’s as easy as the 3 Ps.... why are we on social media again?...oh yeah, there’s an L in there somewhere too. CHAD BRYANT @CHADATL • #SOCON13 •you can
  23. 23. social, the right waypurpose CHAD BRYANT @CHADATL • #SOCON13 •
  24. 24. why are we on social media again? learn what people love before trying to publish great content.figure out where people spend time and how they spend that time learn the platform vernacularlisten first. then publish CHAD BRYANT @CHADATL • #SOCON13 •
  25. 25. why are we on social media again?we don’t talk to our friends with a bullhorn. Paul Marcum Director, Global Digital Marketing at GE CHAD BRYANT @CHADATL • #SOCON13 •
  26. 26. why are we on social media again?focuses on surprise and delight in lieu of product pushes. make their audience the “hero”ge listening = earned media

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