Tips for getting Linkedin

Tips for getting Started

What is

is a professional networking
tool that helps you to . . .

Build and maintain your network

Find inside connections that can help your search

Research companies and people before you interview

Join groups that can provide information and help you connect with influential contacts

Who is using

Did you know?
LinkedIn has over 75 million members in over 200 countries.

Did you know?
A new member joins LinkedIn approximately every second.

Did you know?
50 % LinkedIn users are in the United States

Did you know?
The average LinkedIn user is age 41 and has income over $100K

Did you know?
50 % of LinkedIn users are Decision Makers at their company

Steps to setting up your Linkedin
Set up your profile
Build your connections
Join Groups
Search jobs

Let’s get started
Go to Linkedin.com and set up your Linkedin Account today. It’s free!

Putting Together Your Profile
Name
Headline
Location & Industry
Employment
Past Employment
Education
Recommendations
Connections
Additional Info
Contact
Summary

Step 1: Set up your profile
Consider your profile your online resume. Just like a paper resume, it should be well-written and checked for typos and misspellings.
Be sure to include a professional photo

Complete your entire profile
“Members with complete profiles are 40% more likely to receive opportunities through LinkedIn.”
Krista CanfieldLinkedin spokesperson

Writing your headline
LinkedIn gives you a place to write a professional headline. Just like a newspaper headline helps you decide whether you want to read a story; your headline can help you to connect to an employer’s need.

Writing your headline
It’s an opportunity to showcase your personality, skills and experience.

Headline Examples
Instead of calling yourself just a Marketing Consultant . . .

Headline Examples
How aboutResults-driven Innovative Marketer?

Headline Examples
Or
Marketing pioneer with a passion creating and building for online communities

Recommendations
Get recommendations from previous employers and people you’ve worked with.

Recommendations
This is a great way for you to show prospective employers what kind of worker you are.

Two ways to get recommendations
Just ask whoever you would like to recommend you. You can ask them to play up certain skills or experiences you would like to highlight.

Two ways to get recommendations
Or write a recommendation someone. They will get a LinkedIn e-mail with your recommendation allowing them to display it and a suggestion “from LinkedIn” asking if they would like to send you a recommendation. Do a couple a week and you’ll build up your recommendations quickly.

Additional Information
Under the Additional Information section, you can add your website, Twitter account, interests, groups and associations, volunteer groups and awards.

Additional Information
Be sure anything you write here you are comfortable with a prospective boss seeing.

Contact Settings
If you are looking for a job, be sure to list some type of contact info whether it is an email address or phone number.

Interested In
Describe what opportunities your are interested in.
For example, would you consider contract work, a part time opportunity, or a temporary assignment?

Time to get connected
Start connecting. Just click on add connections and you are on your way.

Connections
LinkedIn recommends
a minimum of 35 connections

Connection Tips
Make your introduction count when you connect.

Connection Tips
Instead of just sending the generic introduction of “I’d like to invite you to join my network”.

Connection Tips
Write a personal introduction explaining how you know them and why you’d like to connect.

Connection Tips
A personal introduction could be the difference between them accepting and declining.

Connection Tips
Offer to introduce your connections to other people in your network.

Connection Tips
You never know when you may ask them to reciprocate.

Join Groups
Click on groups and groups directory and enterkeywords to search. Find a group you want to join? Simply click join group.

Groups
Join groups in your field to build connections and see job opportunities posted

Start your own industry targeted group
Create your own professional group.

Start your own industry targeted group
Allows you to build connections and establish relationships that could lead to potential referrals.

Job Search

Job Search Tips
Use the advanced search on jobs tab to search by key words and location. For example, search on a company and location and you can see who works at a company you may interested in.

Job Search Tips
See who your connections work for.

Job Search Tips
See who your connections are connected to.

Job Search Tips
Search for employees of companies you are interested in working for and learn what groups and professional associations they are involved in, what kind of experience, etc.

Job Search Tips
Research an interviewer before you meet and be better prepared for your interview.

Who’s checking you out?
On your home page, you can see who has viewed your profile!

Stay Active
Even after you get a job, continue to keep your LinkedIn profile updated and continue to work your connections, recommendations and groups.

Stay Active
You never know when one of your connections may have a new opportunity for you.

This presentation is brought to you by the
For more, visit us at SustainableJournalism.org

Tips for getting Linkedin

by Center for Sustainable Journalism at Kennesaw State University on Aug 13, 2010

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