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Loca-Social: Local Biz + Events = Customer Passion | SoCon13
 

Loca-Social: Local Biz + Events = Customer Passion | SoCon13

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SoCon13, Feb. 9, 2013, at Kennesaw State University. Presentation by Marcel Crudele, President of Soket.

SoCon13, Feb. 9, 2013, at Kennesaw State University. Presentation by Marcel Crudele, President of Soket.

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    Loca-Social: Local Biz + Events = Customer Passion | SoCon13 Loca-Social: Local Biz + Events = Customer Passion | SoCon13 Presentation Transcript

    • Loca-Social Local Biz + Events = Customer PassionPresented by: Marcel Crudele @mcrudele
    • Butts in Seats (BiS) rock!
    • Easiest customer to get is …… a customer you already have~70% of sales from repeat customers
    • WOM rocks!77% of people recommend businesses32% use Facebook (up 19%)9% use Twitter (up 50%)43% of consumers act on recommendation
    • Give ‘em something to talk about
    • Give ‘em something to talk about
    • Does your event “buzz”?
    • Does your event “buzz”?
    • Collect kindlingBe socially engagedSocial builds relationships – patrons v customersUmm, tell people about your eventsYour audience is everywhere, you should be too
    • Add fuel to the firePromote social footprintsBest event picCheck-in specialsSwarm specialEngage w/ customers
    • Act now and get ….Socially engaged patrons will Like and FollowChannels for engagementService + relationships + receptive audiencePassionate Patrons!!!!!!
    • Build audience CultivateGet WOM relationships Promote Tie-in social events
    • Good Luck! Marcel Crudele @mcrudelemarcel@soket.com