Loca-Social: Local Biz + Events = Customer Passion | SoCon13

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SoCon13, Feb. 9, 2013, at Kennesaw State University. Presentation by Marcel Crudele, President of Soket.

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Loca-Social: Local Biz + Events = Customer Passion | SoCon13

  1. 1. Loca-Social Local Biz + Events = Customer PassionPresented by: Marcel Crudele @mcrudele
  2. 2. Butts in Seats (BiS) rock!
  3. 3. Easiest customer to get is …… a customer you already have~70% of sales from repeat customers
  4. 4. WOM rocks!77% of people recommend businesses32% use Facebook (up 19%)9% use Twitter (up 50%)43% of consumers act on recommendation
  5. 5. Give ‘em something to talk about
  6. 6. Give ‘em something to talk about
  7. 7. Does your event “buzz”?
  8. 8. Does your event “buzz”?
  9. 9. Collect kindlingBe socially engagedSocial builds relationships – patrons v customersUmm, tell people about your eventsYour audience is everywhere, you should be too
  10. 10. Add fuel to the firePromote social footprintsBest event picCheck-in specialsSwarm specialEngage w/ customers
  11. 11. Act now and get ….Socially engaged patrons will Like and FollowChannels for engagementService + relationships + receptive audiencePassionate Patrons!!!!!!
  12. 12. Build audience CultivateGet WOM relationships Promote Tie-in social events
  13. 13. Good Luck! Marcel Crudele @mcrudelemarcel@soket.com

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