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Activating your brand Zealots thru Social Media
 

Activating your brand Zealots thru Social Media

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SoCon11 break-out session with Ashley Schoenith of Guest Relations Marketing.

SoCon11 break-out session with Ashley Schoenith of Guest Relations Marketing.

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    Activating your brand Zealots thru Social Media Activating your brand Zealots thru Social Media Presentation Transcript

    • Activating your Brand Zealots thru Social Media
    • What is a Zealot?
    • The Cheerleader The Influencer
    • Good Branding Creates Zealots Zealots Tell OthersSocial Media The Media of Referral
    • Building Zealots1. Understanding what attracted Zealots to the brand in the first place2. Determining what is impeding the ability to create more Zealots3. Building a marketing platform to realize the potential of the brand
    • Finding your ZealotsEngaging your ZealotsCreating more Zealots
    • 68% of long-term customers stop buying because they just don’t feel loved. Joe Coe, author of The Fundamentals of Business to Business Sales & Marketing
    • Define “Best”
    • Define “Loyal”
    • Inside - Out Approach
    • Go with who you know
    • BFF approach
    • Proud supporters
    • ZealotsGuestsProspectsDetractors
    • Finding your ZealotsEngaging your ZealotsCreating more Zealots
    • The average American business losses50% of its customer base every 5 years. - Harvard Business Review
    • Invite them in
    • Educate. Educate.
    • Integrate the Experience
    • Get them Involved
    • Engagement Points ! !
    • Firestarters
    • Exclusives promo codes features giveaways test / product reviews sneak peeks events get it first blog badges
    • Measure Engagement comments redemption influence likes social sharing passion referral blog posts sentiment database participation clicks signup views RTs sales visits
    • Organize yourself to engage.
    • 70%Tactical Listening Engaging Conversing Sharing 30% Monitoring Talking Content Pushing
    • Track conversations to actions. Sales Actions: Online Sales; Retail Purchases Engagement: Referral Measures Followers: Social Media/Promo Sites; 1st Timers Passive: Impressions
    • Finding your ZealotsEngaging your ZealotsCreating more Zealots
    • “How likely to recommend” is the #1 measure of long-term brand success. Harvard Business Review
    • By Association Supporters Zealots
    • Get them Talking did you know? wow
    • Referral Targeting
    • Make it Easy to Share
    • Get a Rally Cry
    • Take on the Negative
    • Deliver the Unexpected
    • Ashley Schoenith@ashleyschoenithwww.zealotrymarketing.comwww.guestrelationsmarketing.com