Activating your brand Zealots thru Social Media
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SoCon11 break-out session with Ashley Schoenith of Guest Relations Marketing.
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Activating your brand Zealots thru Social Media
- 1. Activating your Brand Zealots thru Social Media
- 2. What is a Zealot?
- 3. The Cheerleader The Influencer
- 4. Good Branding Creates Zealots Zealots Tell Others Social Media The Media of Referral
- 5. Building Zealots 1. Understanding what attracted Zealots to the brand in the first place 2. Determining what is impeding the ability to create more Zealots 3. Building a marketing platform to realize the potential of the brand
- 6. Finding your Zealots Engaging your Zealots Creating more Zealots
- 7. 68% of long-term customers stop buying because they just don’t feel loved. Joe Coe, author of The Fundamentals of Business to Business Sales & Marketing
- 8. Define “Best”
- 10. Inside - Out Approach
- 11. Go with who you know
- 12. BFF approach
- 13. Proud supporters
- 15. Finding your Zealots Engaging your Zealots Creating more Zealots
- 16. The average American business losses 50% of its customer base every 5 years. - Harvard Business Review
- 17. Invite them in
- 21. Engagement Points ! !
- 22. Firestarters
- 23. Exclusives promo codes features giveaways test / product reviews sneak peeks events get it first blog badges
- 24. Measure Engagement comments redemption influence likes social sharing passion referral blog posts sentiment database participation clicks signup views RTs sales visits
- 25. Organize yourself to engage.
- 26. 70% Tactical Listening Engaging Conversing Sharing 30% Monitoring Talking Content Pushing
- 27. Track conversations to actions. Sales Actions: Online Sales; Retail Purchases Engagement: Referral Measures Followers: Social Media/Promo Sites; 1st Timers Passive: Impressions
- 28. Finding your Zealots Engaging your Zealots Creating more Zealots
- 29. “How likely to recommend” is the #1 measure of long-term brand success. Harvard Business Review
- 30. By Association Supporters Zealots
- 31. Get them Talking did you know? wow
- 33. Make it Easy to Share
- 34. Get a Rally Cry
- 35. Take on the Negative