Activating your Brand Zealots      thru Social Media
What is a Zealot?
The Cheerleader   The Influencer
Good Branding       Creates Zealots       Zealots     Tell OthersSocial Media     The Media of Referral
Building Zealots1. Understanding what attracted Zealots to the brand in the first place2. Determining what is impeding the ...
Finding your ZealotsEngaging your ZealotsCreating more Zealots
68% of long-term customers stop buying because they    just don’t feel loved.  Joe Coe, author of The Fundamentals of Busi...
Define “Best”
Define “Loyal”
Inside - Out Approach
Go with who you know
BFF approach
Proud supporters
ZealotsGuestsProspectsDetractors
Finding your ZealotsEngaging your ZealotsCreating more Zealots
The average American business losses50% of its customer base every 5 years.       - Harvard Business Review
Invite them in
Educate. Educate.
Integrate the Experience
Get them Involved
Engagement Points      !          !
Firestarters
Exclusives        promo codes        features        giveaways        test / product reviews        sneak peeks        eve...
Measure Engagement             comments   redemption influence             likes      social sharing passion             re...
Organize yourself           to engage.
70%Tactical             Listening                    Engaging                    Conversing                     Sharing   ...
Track conversations           to actions.   Sales Actions:    Online Sales; Retail Purchases   Engagement:       Referral ...
Finding your ZealotsEngaging your ZealotsCreating more Zealots
“How likely to recommend” is the #1 measure of long-term        brand success.                     Harvard Business Review
By Association          Supporters           Zealots
Get them Talking     did you know?                     wow
Referral Targeting
Make it Easy to Share
Get a Rally Cry
Take on the Negative
Deliver the Unexpected
Ashley Schoenith@ashleyschoenithwww.zealotrymarketing.comwww.guestrelationsmarketing.com
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Activating your brand Zealots thru Social Media

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SoCon11 break-out session with Ashley Schoenith of Guest Relations Marketing.

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Activating your brand Zealots thru Social Media

  1. 1. Activating your Brand Zealots thru Social Media
  2. 2. What is a Zealot?
  3. 3. The Cheerleader The Influencer
  4. 4. Good Branding Creates Zealots Zealots Tell OthersSocial Media The Media of Referral
  5. 5. Building Zealots1. Understanding what attracted Zealots to the brand in the first place2. Determining what is impeding the ability to create more Zealots3. Building a marketing platform to realize the potential of the brand
  6. 6. Finding your ZealotsEngaging your ZealotsCreating more Zealots
  7. 7. 68% of long-term customers stop buying because they just don’t feel loved. Joe Coe, author of The Fundamentals of Business to Business Sales & Marketing
  8. 8. Define “Best”
  9. 9. Define “Loyal”
  10. 10. Inside - Out Approach
  11. 11. Go with who you know
  12. 12. BFF approach
  13. 13. Proud supporters
  14. 14. ZealotsGuestsProspectsDetractors
  15. 15. Finding your ZealotsEngaging your ZealotsCreating more Zealots
  16. 16. The average American business losses50% of its customer base every 5 years. - Harvard Business Review
  17. 17. Invite them in
  18. 18. Educate. Educate.
  19. 19. Integrate the Experience
  20. 20. Get them Involved
  21. 21. Engagement Points ! !
  22. 22. Firestarters
  23. 23. Exclusives promo codes features giveaways test / product reviews sneak peeks events get it first blog badges
  24. 24. Measure Engagement comments redemption influence likes social sharing passion referral blog posts sentiment database participation clicks signup views RTs sales visits
  25. 25. Organize yourself to engage.
  26. 26. 70%Tactical Listening Engaging Conversing Sharing 30% Monitoring Talking Content Pushing
  27. 27. Track conversations to actions. Sales Actions: Online Sales; Retail Purchases Engagement: Referral Measures Followers: Social Media/Promo Sites; 1st Timers Passive: Impressions
  28. 28. Finding your ZealotsEngaging your ZealotsCreating more Zealots
  29. 29. “How likely to recommend” is the #1 measure of long-term brand success. Harvard Business Review
  30. 30. By Association Supporters Zealots
  31. 31. Get them Talking did you know? wow
  32. 32. Referral Targeting
  33. 33. Make it Easy to Share
  34. 34. Get a Rally Cry
  35. 35. Take on the Negative
  36. 36. Deliver the Unexpected
  37. 37. Ashley Schoenith@ashleyschoenithwww.zealotrymarketing.comwww.guestrelationsmarketing.com
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