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SoCon11 break-out session with Ashley Schoenith of Guest Relations Marketing.

SoCon11 break-out session with Ashley Schoenith of Guest Relations Marketing.

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Transcript

  • 1. Activating your Brand Zealots thru Social Media
  • 2. What is a Zealot?
  • 3. The Cheerleader The Influencer
  • 4. Good Branding Creates Zealots Zealots Tell OthersSocial Media The Media of Referral
  • 5. Building Zealots1. Understanding what attracted Zealots to the brand in the first place2. Determining what is impeding the ability to create more Zealots3. Building a marketing platform to realize the potential of the brand
  • 6. Finding your ZealotsEngaging your ZealotsCreating more Zealots
  • 7. 68% of long-term customers stop buying because they just don’t feel loved. Joe Coe, author of The Fundamentals of Business to Business Sales & Marketing
  • 8. Define “Best”
  • 9. Define “Loyal”
  • 10. Inside - Out Approach
  • 11. Go with who you know
  • 12. BFF approach
  • 13. Proud supporters
  • 14. ZealotsGuestsProspectsDetractors
  • 15. Finding your ZealotsEngaging your ZealotsCreating more Zealots
  • 16. The average American business losses50% of its customer base every 5 years. - Harvard Business Review
  • 17. Invite them in
  • 18. Educate. Educate.
  • 19. Integrate the Experience
  • 20. Get them Involved
  • 21. Engagement Points ! !
  • 22. Firestarters
  • 23. Exclusives promo codes features giveaways test / product reviews sneak peeks events get it first blog badges
  • 24. Measure Engagement comments redemption influence likes social sharing passion referral blog posts sentiment database participation clicks signup views RTs sales visits
  • 25. Organize yourself to engage.
  • 26. 70%Tactical Listening Engaging Conversing Sharing 30% Monitoring Talking Content Pushing
  • 27. Track conversations to actions. Sales Actions: Online Sales; Retail Purchases Engagement: Referral Measures Followers: Social Media/Promo Sites; 1st Timers Passive: Impressions
  • 28. Finding your ZealotsEngaging your ZealotsCreating more Zealots
  • 29. “How likely to recommend” is the #1 measure of long-term brand success. Harvard Business Review
  • 30. By Association Supporters Zealots
  • 31. Get them Talking did you know? wow
  • 32. Referral Targeting
  • 33. Make it Easy to Share
  • 34. Get a Rally Cry
  • 35. Take on the Negative
  • 36. Deliver the Unexpected
  • 37. Ashley Schoenith@ashleyschoenithwww.zealotrymarketing.comwww.guestrelationsmarketing.com