Why we picked AppleLarge install base: half a billion iOS devicesExpectations commensurate to small gamesNo time to port to 80 different AndroidsMedium game production time 4-12 mo.Medium game cost between $20k to $200k
CaveatsGames supposedly have a harsher curve thanutility appsAn obvious way to stand out is via brandTechniques depend a lot on how you intendto sell your game (paid vs. F2P vs. ads)
More CaveatsOur ﬁrst year asmarketers! Uh-oh!Didn’t think too deeplyabout target audience, somost tactics were tailoredto “people like us”
Last CaveatIt would help if you have a good gameIt better look fantastic, this is HUGE“Too many games are dead from the outsetbecause they simply do not choose a settingor character which is appealing to themarket. “ -Ben Cousins
Game Review SitesTiming is key; try to synchronize with launchTONS of game review sitesEmailing all of them is time intensiveTarget most popular sites ﬁrstCan hire a PR ﬁrm to badger peopleCould give a whole talk on this...