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Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13
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Flooded Channels and Frigid Tears: Getting Discovered in a Saturated, Mobile World | SoCon13

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Presentation by Nick Ralabate and Carlos Quinones of Secret Library.

Presentation by Nick Ralabate and Carlos Quinones of Secret Library.

Published in: Technology
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  • 1. Flooded Channels and Frigid Tears Discoverability on the App Store
  • 2. Secret LibraryCarlos QuiñonesNick RalabateOne year as Secret LibraryTwo games on the App Store
  • 3. Centrifeud (April ’12)Wall Street Journal: “Games to Play”COOL PIZZA (Sept. ’12)Touch Arcade: Top Arcade Games of 2012Paste: Top 20 Mobile Games of 2012
  • 4. The Problem at Hand
  • 5. App Store 2008 - 2013$99 to be start distributing your games641+ releases per day!19,000+ new apps per month!775,000+ apps!Very lightly curatedAbout 25% are games (real numbers hard)
  • 6. A Harsh Mistress
  • 7. Why we picked AppleLarge install base: half a billion iOS devicesExpectations commensurate to small gamesNo time to port to 80 different AndroidsMedium game production time 4-12 mo.Medium game cost between $20k to $200k
  • 8. CaveatsGames supposedly have a harsher curve thanutility appsAn obvious way to stand out is via brandTechniques depend a lot on how you intendto sell your game (paid vs. F2P vs. ads)
  • 9. More CaveatsOur first year asmarketers! Uh-oh!Didn’t think too deeplyabout target audience, somost tactics were tailoredto “people like us”
  • 10. Last CaveatIt would help if you have a good gameIt better look fantastic, this is HUGE“Too many games are dead from the outsetbecause they simply do not choose a settingor character which is appealing to themarket. “ -Ben Cousins
  • 11. Game Review SitesTiming is key; try to synchronize with launchTONS of game review sitesEmailing all of them is time intensiveTarget most popular sites firstCan hire a PR firm to badger peopleCould give a whole talk on this...
  • 12. WSJ vs. Kotaku
  • 13. In Game Tweets (done well)• Twitter• Facebook• Email your friends!• Sword & Sworcery • Tweet in game dialogue
  • 14. In Game Tweets(done pretty ok)
  • 15. Top of the charts -->New releases list --^- People browsing won’t dig too deep...+ First day + first week sales are key!
  • 16. Cross Promotion + Why not! - Kick out to store + Just you or a ring - Only intra-platform
  • 17. Viral DesignHi-tech word of mouthFarmville style, from the land of Facebook+ Very powerful way to get new customers+ Part of the design of the game- Spammy :(
  • 18. + Whoa! Front page! Maybe even the TV!- Unpredictable without a contact...There are things that make a feature more likely: Use new hardware or iOS features Be popular Get a publisher
  • 19. Paid Installs?+100% guaranteed- $$$IAP only: more than $1.00 per install
  • 20. Price DropsFree App blogs may syndicate the pricechange+ Crazy Tweetbots from Russia+ Huge payoff in installs- Only 5% conversion rate- Makes more sense for IAP games
  • 21. Spongiform Metafount 2 Search! Memorable names are important Keywords! Examples: Centerfeud :( Cool Pizza :|
  • 22. App Store CopyUnder your controlGreat screenshots and copyUsed by journalists when talking about yourgamesIcon should stand out
  • 23. CategoriesType of gameHow competitive is your genre?Arcade?Local multiplayer?
  • 24. Game Center See what your friends are playing! + Free + Easy to integrate - No way to measure effectiveness About 50% for COOL PIZZA
  • 25. Updates!Reach out to the press... againHopefully your original reviewers + newones
  • 26. App Store ReviewsMore a matter of things to avoid than thingsto do:
  • 27. N is for Networking Trade Shows: GDC, SEIGE, PAX Festivals: IGF, IndieCade, XOXO + Almost free! - But, mostly insiders
  • 28. Game Forums+/- Enthusiasts+ Free!- Not active member of forum = 0 views
  • 29. Three days spent onpromotionFirst attempt at releasing agame on the App StorePriced at $1.99Hoped to stand out aslocal multiplayer iPad game
  • 30. FREETen days spent onpromotionArcade Games categoryHoping to stand out withunique art style and musicTchotchkies
  • 31. Reading Listwww.secret-library.comhttp://www.streamingcolour.com/blog/2011/09/28/results-ios-game-revenue-survey/http://www.thinkwithgoogle.com/insights/library/studies/understanding-the-modern-gamer/http://www.gamasutra.com/view/news/178516/http://gamesfromwithin.com/making-a-living-barely-on-the-iphone-app-storehttp://www.pentadact.com/2012-03-17-gdc-talk-how-to-explain-your-game-to-an-asshole/
  • 32. Check out our gamesCentrifeudCool PizzaMeet us in the hallway!
  • 33. Atlantans Ahoy!There’s lots of hot iOS gaming action in ATL...
  • 34. Ask us anything. ANYTHING.

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