Career Maker or Career Breaker?    LinkedIn & Social Media Meet Online CredibilityWhy having a good looking LinkedIn profi...
Is you career exhilarating,like Felix Baumgartner’sworld famous jump?
Or more like this?
Either way, LinkedIn can help!
How to Say ‘Look at Me!’ to an Online Recruiterby Phyllis Korkki © New York Times January 26, 2013……One of the most import...
Strategy #1 – Increase your VISIBILITY.
Strategy #2 – Make your profile more CREDIBLE.
Credibility = Endorsements
Credibility = Recommendations
Recommendations can be managed
Strategy #3 – Join strategic groups (up to 50).
Example: Healthcare Marketing Research – 2641 members
Strategy #4 – Monitor who views your profile and use this asREACTIVE input to your activity mix.
Response w/in 10 minutes---------------------------------------------------------------------------------------------------
Strategy #5 – Identify people you want to engage, then engage them.
Leverage advanced people searches …..
Numerous options to engage and interact …..
Strategy #6 – Establish one or more extra-LinkedIn informationfeeds and use these as PROACTIVE inputs to your activity mix.
Why having a good looking LinkedIn profile isn’t enough         ..... and what you can do about it. You can find a complet...
KWESTIONS?
 Career Maker or Breaker? LinkedIn, Social Media Meet Online Credibility | SoCon13
 Career Maker or Breaker? LinkedIn, Social Media Meet Online Credibility | SoCon13
 Career Maker or Breaker? LinkedIn, Social Media Meet Online Credibility | SoCon13
 Career Maker or Breaker? LinkedIn, Social Media Meet Online Credibility | SoCon13
 Career Maker or Breaker? LinkedIn, Social Media Meet Online Credibility | SoCon13
 Career Maker or Breaker? LinkedIn, Social Media Meet Online Credibility | SoCon13
 Career Maker or Breaker? LinkedIn, Social Media Meet Online Credibility | SoCon13
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Career Maker or Breaker? LinkedIn, Social Media Meet Online Credibility | SoCon13

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Presentation by Richard Kirby, Executive Impact.

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Career Maker or Breaker? LinkedIn, Social Media Meet Online Credibility | SoCon13

  1. 1. Career Maker or Career Breaker? LinkedIn & Social Media Meet Online CredibilityWhy having a good looking LinkedIn profile isn’t enough ..... and what you can do about it. Richard Kirby, BCC, CMC, CPC Career Expert You can find a complete copy of this presentation at www.executive-impact.com/documents/socon13.pdf
  2. 2. Is you career exhilarating,like Felix Baumgartner’sworld famous jump?
  3. 3. Or more like this?
  4. 4. Either way, LinkedIn can help!
  5. 5. How to Say ‘Look at Me!’ to an Online Recruiterby Phyllis Korkki © New York Times January 26, 2013……One of the most important questions that many jobseekers can ask these days is this: How searchable am I?……OLD-FASHIONED, personal networking can still be aneffective way to land a job, but online networking nowsupplements it in many fields.
  6. 6. Strategy #1 – Increase your VISIBILITY.
  7. 7. Strategy #2 – Make your profile more CREDIBLE.
  8. 8. Credibility = Endorsements
  9. 9. Credibility = Recommendations
  10. 10. Recommendations can be managed
  11. 11. Strategy #3 – Join strategic groups (up to 50).
  12. 12. Example: Healthcare Marketing Research – 2641 members
  13. 13. Strategy #4 – Monitor who views your profile and use this asREACTIVE input to your activity mix.
  14. 14. Response w/in 10 minutes---------------------------------------------------------------------------------------------------
  15. 15. Strategy #5 – Identify people you want to engage, then engage them.
  16. 16. Leverage advanced people searches …..
  17. 17. Numerous options to engage and interact …..
  18. 18. Strategy #6 – Establish one or more extra-LinkedIn informationfeeds and use these as PROACTIVE inputs to your activity mix.
  19. 19. Why having a good looking LinkedIn profile isn’t enough ..... and what you can do about it. You can find a complete copy of this presentation atwww.executive-impact.com/documents/socon13.pdfNOTE: IT MAY TAKE SEVERAL SECONDS TO LOAD. BE PATIENT.
  20. 20. KWESTIONS?

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