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Career Maker or Breaker? LinkedIn, Social Media Meet Online Credibility | SoCon13

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Presentation by Richard Kirby, Executive Impact.

Presentation by Richard Kirby, Executive Impact.


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  • 1. Career Maker or Career Breaker? LinkedIn & Social Media Meet Online CredibilityWhy having a good looking LinkedIn profile isn’t enough ..... and what you can do about it. Richard Kirby, BCC, CMC, CPC Career Expert You can find a complete copy of this presentation at www.executive-impact.com/documents/socon13.pdf
  • 2. Is you career exhilarating,like Felix Baumgartner’sworld famous jump?
  • 3. Or more like this?
  • 4. Either way, LinkedIn can help!
  • 5. How to Say ‘Look at Me!’ to an Online Recruiterby Phyllis Korkki © New York Times January 26, 2013……One of the most important questions that many jobseekers can ask these days is this: How searchable am I?……OLD-FASHIONED, personal networking can still be aneffective way to land a job, but online networking nowsupplements it in many fields.
  • 6. Strategy #1 – Increase your VISIBILITY.
  • 7. Strategy #2 – Make your profile more CREDIBLE.
  • 8. Credibility = Endorsements
  • 9. Credibility = Recommendations
  • 10. Recommendations can be managed
  • 11. Strategy #3 – Join strategic groups (up to 50).
  • 12. Example: Healthcare Marketing Research – 2641 members
  • 13. Strategy #4 – Monitor who views your profile and use this asREACTIVE input to your activity mix.
  • 14. Response w/in 10 minutes---------------------------------------------------------------------------------------------------
  • 15. Strategy #5 – Identify people you want to engage, then engage them.
  • 16. Leverage advanced people searches …..
  • 17. Numerous options to engage and interact …..
  • 18. Strategy #6 – Establish one or more extra-LinkedIn informationfeeds and use these as PROACTIVE inputs to your activity mix.
  • 19. Why having a good looking LinkedIn profile isn’t enough ..... and what you can do about it. You can find a complete copy of this presentation atwww.executive-impact.com/documents/socon13.pdfNOTE: IT MAY TAKE SEVERAL SECONDS TO LOAD. BE PATIENT.
  • 20. KWESTIONS?