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FanBolt Stats<br /><ul><li>Started in 2002 ( 7 Redesigns)
 Over 99,500 registered members
Average of 1.1 million hits per month
3 million forum posts
Hosted over 875 contests (over $200,000 of prizes)</li></li></ul><li>In The Beginning…<br /><ul><li>Specify & Set Goals
 What Is Your Site About
 Who Is Your Audience
 Who Is Your Competition
 What Does Success Look Like</li></li></ul><li>Love What You Do<br /><ul><li> Let Your Personality Come   Through
 Network With Other Bloggers</li></li></ul><li>Content<br /><ul><li> Make Sure You Have Permission
 Include Imagery
 Include Call To Action When Appropriate</li></li></ul><li>Be Consistent<br /><ul><li> When Do You Post?
 How Much Do You Post?
 Create A Schedule.</li></li></ul><li>Build A Community<br /><ul><li> Make Sure To Interact With Your Visitors
 Separate Sites, Forums, Etc…</li></li></ul><li>
Optimize<br /><ul><li> Google Is Your Most Important Visitor
 Write Strong Headlines
 Keywords
 Distribute </li></li></ul><li>Use Social Media<br /><ul><li>Facebook
 Twitter
 YouTube </li></li></ul><li>Reward Activity & Loyalty<br /><ul><li> Contests</li></li></ul><li>Track Your Traffic<br /><ul...
 Don’t Be Afraid To Start Small</li></li></ul><li>Make Some Money!<br /><ul><li>Ad Agencies
 Google AdSense / Sell Your Own Ads
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Attracting fans and engaging your community

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SoCon11 break-out session with Emma Loggins of Fanbolt.

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Transcript of "Attracting fans and engaging your community"

  1. 1.
  2. 2. FanBolt Stats<br /><ul><li>Started in 2002 ( 7 Redesigns)
  3. 3. Over 99,500 registered members
  4. 4. Average of 1.1 million hits per month
  5. 5. 3 million forum posts
  6. 6. Hosted over 875 contests (over $200,000 of prizes)</li></li></ul><li>In The Beginning…<br /><ul><li>Specify & Set Goals
  7. 7. What Is Your Site About
  8. 8. Who Is Your Audience
  9. 9. Who Is Your Competition
  10. 10. What Does Success Look Like</li></li></ul><li>Love What You Do<br /><ul><li> Let Your Personality Come Through
  11. 11. Network With Other Bloggers</li></li></ul><li>Content<br /><ul><li> Make Sure You Have Permission
  12. 12. Include Imagery
  13. 13. Include Call To Action When Appropriate</li></li></ul><li>Be Consistent<br /><ul><li> When Do You Post?
  14. 14. How Much Do You Post?
  15. 15. Create A Schedule.</li></li></ul><li>Build A Community<br /><ul><li> Make Sure To Interact With Your Visitors
  16. 16. Separate Sites, Forums, Etc…</li></li></ul><li>
  17. 17. Optimize<br /><ul><li> Google Is Your Most Important Visitor
  18. 18. Write Strong Headlines
  19. 19. Keywords
  20. 20. Distribute </li></li></ul><li>Use Social Media<br /><ul><li>Facebook
  21. 21. Twitter
  22. 22. YouTube </li></li></ul><li>Reward Activity & Loyalty<br /><ul><li> Contests</li></li></ul><li>Track Your Traffic<br /><ul><li> Google Analytics</li></li></ul><li>It Takes Time…<br /><ul><li> Be Patient
  23. 23. Don’t Be Afraid To Start Small</li></li></ul><li>Make Some Money!<br /><ul><li>Ad Agencies
  24. 24. Google AdSense / Sell Your Own Ads
  25. 25. ValueClick Media / Burst / Tribal Fusion
  26. 26. Gorilla Nation / Sale Your Own Ads</li></li></ul><li>Be Open<br /><ul><li> Be Open To Other Blogging Opportunities </li></li></ul><li>Interviews <br />Cast Members from films/shows such as:<br />The Office, 30 Rock, Supernatural, The Vampire Diaries, Archer, Burn Notice, Chuck, Glee, Bones, Fringe, Lost, Psych, Drop Dead Diva, True Blood, Community, Hawaii 5-0, The Walking Dead, Nikita, Warehouse 13, Leverage, Covert Affairs, Project Runway, Parenthood, Rescue Me, American Idol, Eureka, Grey’s Anatomy, House, The Event and Twilight<br /><ul><li>Donald Trump
  27. 27. Simon Cowell
  28. 28. Johnny Depp
  29. 29. Betty White
  30. 30. Rod Blagojevich
  31. 31. Kiefer Sutherland
  32. 32. Joss Whedon
  33. 33. Leonard Nimoy
  34. 34. Ryan Reynolds
  35. 35. Bruce Campbell</li></li></ul><li>By The Fans. For The Fans.<br />
  36. 36. The <br />Fans<br />
  37. 37. Press<br />Establish Yourself As An Expert<br />
  38. 38. Branding<br />
  39. 39. Set Visits<br />2008- Burn Notice<br />2008- Burn Notice<br />2010- Vampire Diaries<br />2010- Drop Dead Diva<br />2010- Warehouse 13 / Eureka<br />
  40. 40. Looking Forward <br /><ul><li> Speaking Engagements
  41. 41. Sponsorships
  42. 42. Events</li></li></ul><li>Creating A Loyal Fan Base<br /><ul><li> Love What You’re Doing
  43. 43. Set Your Goals
  44. 44. Incentive
  45. 45. Get Members Involved
  46. 46. Create A Family-Like Atmosphere
  47. 47. Establish Yourself As A Expert
  48. 48. Brand Yourself
  49. 49. Don’t Be Afraid To Start Small</li></li></ul><li>Facebook.com/FanBolt<br />Twitter.com/FanBolt<br />Twitter.com/EmmaLoggins<br />
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