Attracting fans and engaging your community
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Attracting fans and engaging your community

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SoCon11 break-out session with Emma Loggins of Fanbolt.

SoCon11 break-out session with Emma Loggins of Fanbolt.

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Attracting fans and engaging your community Attracting fans and engaging your community Presentation Transcript

  • FanBolt Stats
    • Started in 2002 ( 7 Redesigns)
    • Over 99,500 registered members
    • Average of 1.1 million hits per month
    • 3 million forum posts
    • Hosted over 875 contests (over $200,000 of prizes)
  • In The Beginning…
    • Specify & Set Goals
    • What Is Your Site About
    • Who Is Your Audience
    • Who Is Your Competition
    • What Does Success Look Like
  • Love What You Do
    • Let Your Personality Come Through
    • Network With Other Bloggers
  • Content
    • Make Sure You Have Permission
    • Include Imagery
    • Include Call To Action When Appropriate
  • Be Consistent
    • When Do You Post?
    • How Much Do You Post?
    • Create A Schedule.
  • Build A Community
    • Make Sure To Interact With Your Visitors
    • Separate Sites, Forums, Etc…
  • Optimize
    • Google Is Your Most Important Visitor
    • Write Strong Headlines
    • Keywords
    • Distribute
  • Use Social Media
    • Facebook
    • Twitter
    • YouTube
  • Reward Activity & Loyalty
    • Contests
  • Track Your Traffic
    • Google Analytics
  • It Takes Time…
    • Be Patient
    • Don’t Be Afraid To Start Small
  • Make Some Money!
    • Ad Agencies
    • Google AdSense / Sell Your Own Ads
    • ValueClick Media / Burst / Tribal Fusion
    • Gorilla Nation / Sale Your Own Ads
  • Be Open
    • Be Open To Other Blogging Opportunities
  • Interviews
    Cast Members from films/shows such as:
    The Office, 30 Rock, Supernatural, The Vampire Diaries, Archer, Burn Notice, Chuck, Glee, Bones, Fringe, Lost, Psych, Drop Dead Diva, True Blood, Community, Hawaii 5-0, The Walking Dead, Nikita, Warehouse 13, Leverage, Covert Affairs, Project Runway, Parenthood, Rescue Me, American Idol, Eureka, Grey’s Anatomy, House, The Event and Twilight
    • Donald Trump
    • Simon Cowell
    • Johnny Depp
    • Betty White
    • Rod Blagojevich
    • Kiefer Sutherland
    • Joss Whedon
    • Leonard Nimoy
    • Ryan Reynolds
    • Bruce Campbell
  • By The Fans. For The Fans.
  • The
    Fans
  • Press
    Establish Yourself As An Expert
  • Branding
  • Set Visits
    2008- Burn Notice
    2008- Burn Notice
    2010- Vampire Diaries
    2010- Drop Dead Diva
    2010- Warehouse 13 / Eureka
  • Looking Forward
    • Speaking Engagements
    • Sponsorships
    • Events
  • Creating A Loyal Fan Base
    • Love What You’re Doing
    • Set Your Goals
    • Incentive
    • Get Members Involved
    • Create A Family-Like Atmosphere
    • Establish Yourself As A Expert
    • Brand Yourself
    • Don’t Be Afraid To Start Small
  • Facebook.com/FanBolt
    Twitter.com/FanBolt
    Twitter.com/EmmaLoggins