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Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
Attracting fans and engaging your community
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Attracting fans and engaging your community

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SoCon11 break-out session with Emma Loggins of Fanbolt.

SoCon11 break-out session with Emma Loggins of Fanbolt.

Published in: Technology
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Transcript

  • 1.
  • 2. FanBolt Stats<br /><ul><li>Started in 2002 ( 7 Redesigns)
  • 3. Over 99,500 registered members
  • 4. Average of 1.1 million hits per month
  • 5. 3 million forum posts
  • 6. Hosted over 875 contests (over $200,000 of prizes)</li></li></ul><li>In The Beginning…<br /><ul><li>Specify & Set Goals
  • 7. What Is Your Site About
  • 8. Who Is Your Audience
  • 9. Who Is Your Competition
  • 10. What Does Success Look Like</li></li></ul><li>Love What You Do<br /><ul><li> Let Your Personality Come Through
  • 11. Network With Other Bloggers</li></li></ul><li>Content<br /><ul><li> Make Sure You Have Permission
  • 12. Include Imagery
  • 13. Include Call To Action When Appropriate</li></li></ul><li>Be Consistent<br /><ul><li> When Do You Post?
  • 14. How Much Do You Post?
  • 15. Create A Schedule.</li></li></ul><li>Build A Community<br /><ul><li> Make Sure To Interact With Your Visitors
  • 16. Separate Sites, Forums, Etc…</li></li></ul><li>
  • 17. Optimize<br /><ul><li> Google Is Your Most Important Visitor
  • 18. Write Strong Headlines
  • 19. Keywords
  • 20. Distribute </li></li></ul><li>Use Social Media<br /><ul><li>Facebook
  • 21. Twitter
  • 22. YouTube </li></li></ul><li>Reward Activity & Loyalty<br /><ul><li> Contests</li></li></ul><li>Track Your Traffic<br /><ul><li> Google Analytics</li></li></ul><li>It Takes Time…<br /><ul><li> Be Patient
  • 23. Don’t Be Afraid To Start Small</li></li></ul><li>Make Some Money!<br /><ul><li>Ad Agencies
  • 24. Google AdSense / Sell Your Own Ads
  • 25. ValueClick Media / Burst / Tribal Fusion
  • 26. Gorilla Nation / Sale Your Own Ads</li></li></ul><li>Be Open<br /><ul><li> Be Open To Other Blogging Opportunities </li></li></ul><li>Interviews <br />Cast Members from films/shows such as:<br />The Office, 30 Rock, Supernatural, The Vampire Diaries, Archer, Burn Notice, Chuck, Glee, Bones, Fringe, Lost, Psych, Drop Dead Diva, True Blood, Community, Hawaii 5-0, The Walking Dead, Nikita, Warehouse 13, Leverage, Covert Affairs, Project Runway, Parenthood, Rescue Me, American Idol, Eureka, Grey’s Anatomy, House, The Event and Twilight<br /><ul><li>Donald Trump
  • 27. Simon Cowell
  • 28. Johnny Depp
  • 29. Betty White
  • 30. Rod Blagojevich
  • 31. Kiefer Sutherland
  • 32. Joss Whedon
  • 33. Leonard Nimoy
  • 34. Ryan Reynolds
  • 35. Bruce Campbell</li></li></ul><li>By The Fans. For The Fans.<br />
  • 36. The <br />Fans<br />
  • 37. Press<br />Establish Yourself As An Expert<br />
  • 38. Branding<br />
  • 39. Set Visits<br />2008- Burn Notice<br />2008- Burn Notice<br />2010- Vampire Diaries<br />2010- Drop Dead Diva<br />2010- Warehouse 13 / Eureka<br />
  • 40. Looking Forward <br /><ul><li> Speaking Engagements
  • 41. Sponsorships
  • 42. Events</li></li></ul><li>Creating A Loyal Fan Base<br /><ul><li> Love What You’re Doing
  • 43. Set Your Goals
  • 44. Incentive
  • 45. Get Members Involved
  • 46. Create A Family-Like Atmosphere
  • 47. Establish Yourself As A Expert
  • 48. Brand Yourself
  • 49. Don’t Be Afraid To Start Small</li></li></ul><li>Facebook.com/FanBolt<br />Twitter.com/FanBolt<br />Twitter.com/EmmaLoggins<br />

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