365 Days of SOcialMEdia: Trials, Tribulations, and Successes Wrangling a University’s Online Voice | SoCon13
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  • 1. 365 Days of SOcialMEdiaTrials, Tribulations & Successes wrangling a Universitys Online Voice
  • 2. Social Media Beginnings
  • 3. Social Media Beginnings•  2010 - KSU created a Facebook Page and a Twitter Account•  Primarily used for KSU News Releases•  Began working with other departments and units to help promote their events and news•  End of 2011 - 4500 Facebook Likes; 1800 Twitter Followers, no official LinkedIn, Google+ or YouTube presence
  • 4. Social Media Specialist Hired
  • 5. Self Regarding Nonsense
  • 6. Initial Strategies•  Jumpstart content•  Boost/engage audiences on Facebook & Twitter•  Establish footprint on LinkedIn companies and Google+•  Reign in Foursquare•  Plan for YouTube and other new platforms
  • 7. Theres a new Social Media In Town...
  • 8. Approach and Tactics•  Singular Voice - mine•  Horses for Courses•  If in doubt; BBC-it•  3F Postings•  Theres gold in them there tweets
  • 9. Success Stories #1Examples of engaging posts here
  • 10. Success Stories #2
  • 11. Success Stories #3
  • 12. 2012 in Facebook•  Posts - 3455•  Likes - 20788•  Shares - 1295•  Comments - 1644•  Total Views - 6,697,238•  Amount spent on promoted posts & Facebook advertising - $0.00
  • 13. 2013 Facebook Tactics & Strategies•  More pictures and videos - Graph Search•  Ask Audience Questions•  Integrate Events•  Sharing is Caring•  Increase audience and engagement•  Become the most engaged university in GA
  • 14. Analytics•  Weekly analytics report produced for all KSU platforms•  Monitor all GA peer institutions for analytics, tactics, trends, frequency•  Engagement = Talking About This/(Likes/ 100)•  Consistently one of the top 5 most engaged universities in Georgia and USG group•  Most Engaged University in Georgia with Facebook fanbase over 10k
  • 15. A word from our sponsor (please!)
  • 16. 2012 Top Tweets
  • 17. 2012 in Twitter•  Tweets - 4376•  Retweets - 2385•  Mentions - 3080•  Favorites - 586•  Total Views - 14,878,372•  Amount spent on promoted posts & profile - $0.00
  • 18. 2013 Twitter Tactics & Strategies•  Signposting•  Active listening to KSU conversations•  Talking•  Shameless Self Promotion•  Encourage more interaction•  Use new tools in the space - Vine/Images•  Increase audience and engagement•  Become the most engaged university in GA
  • 19. LinkedIn
  • 20. 2013 LinkedIn Tactics & Strategies•  Bespoke Content•  Platform for courses & enrollment•  Boost to Alumni•  Shameless Self Promotion•  Encourage more interaction•  Use new tools in the space - Video/Uploads•  Increase audience and engagement
  • 21. Google+
  • 22. 2013 Google+ Tactics & Strategies•  Encourage more staff and student specific interaction and content•  Hangouts (On-Air integration with YouTube)•  Communities•  Shameless Self Promotion•  SEO and Social Search•  Increase audience and engagement•  Picture Sharing - Smugmug
  • 23. KSUspottedowl.com
  • 24. FourSquare
  • 25. 2013 Foursquare Tactics & Strategies
  • 26. WarningThe following slides do not exist and are merely fragments of your imagination
  • 27. YouTube
  • 28. Pinterest
  • 29. Social Media Guidelines•  Guidelines not commandments•  How to do it better•  Should you be even doing it at all?•  Literally not set in stone•  "Dont do anything silly"
  • 30. Social Media Hub Page•  Navigation•  Consolidation•  Social stream - Readers Digest for Web 2.0•  Shameless Self Promotion
  • 31. Trouble at Mill - what didnt go right
  • 32. Trouble at Mill - what didnt goright2
  • 33. Its nothing personal - JustBusiness
  • 34. What could possibly go wrong?
  • 35. Pay to Po$t - the co$t conundrum Thats a nice post you got there... It would be a shame if nobody saw it... Facebookmail is such an ugly word - this is promotion...
  • 36. Remember - if in doubt, post something fluffy
  • 37. SM Links Page
  • 38. Easter Egg - my favourite social media post ever@guyrbailey & guyrbailey everywhere else