Social Media For Success And Safety By Scott Mills

InternetViolence Prevention.com Relationships Technology

Presenter
Constable Scott Mills
Toronto Police Service
Corporate Communications
Social Media Officer
User name: TorontoPolice

Crime Stoppers International Social Media Adviser Facebook.com/CSIWorld Twitter.com/CSIWorld Youtube.com/CSIWorld CSIWORLD.org

Social Media Community Youth
Profile: Facebook.com/ScotMills
Page: Facebook.com/GraffitiBMXCop
@GraffitiBMXCop
TorontoBMX
LegalGraffitiArt

Relationships+Technology Key Messages
Adult mentorship in real life must be continued into cyber world to prevent societal violence
Paradigm shift from legal liability model to policy driven relationship/technology approach is essential for community safety
Relationships and trust between adults and youth are key to the prevention of bullying, gangs, suicides, threatening bodily harm/death, online intimidation, terrorism
Adults include parents, teachers, school admin, police, social workers, justice system workers, correctional staff
Social media is vehicle for sustainable, connected relationships that create trust which fosters reporting of concerns of violence to be dealt with BEFORE a mass shooting/bombing/bullying/gang involvement/suicide
Qualitative measurement of effectiveness required - organizational leadership and performance measurement/promotion process for Internet Violence Prevention strategies necessary

Relationships +Technology Key Message 1
Adult mentorship is real life must be continued into the cyber world to prevent societal violence

Relationships + Technology Key Message 2
Paradigm shift from legal liability model to policy driven relationship/technology approach is essential for community safety
STOP BLOCKING SOCIAL MEDIA
Start community building and preventing violence

Relationships and trust between adults and youth are key to the prevention of bullying, gangs, suicides, threatening bodily harm/death, sexting, online intimidation, terrorism, mass shootings

Adults include parents, teachers, school administrators, police, social workers, justice system workers, correctional staff

Social media is vehicle for sustainable, connected relationships that create trust which fosters reporting of concerns of violence to be dealt by authorities BEFORE a mass shooting/bombing/bullying/gang involvement/suicide

Quantitative Success Crime Stoppers Tips Tripled in 2 Years
AFTER Relationships/Techology
1000 tips per month
BEFORE Relationships/Technology
300 tips per month

Social Media Crime Stoppers is Key

2008 Interpol + Social Media Prevent/SolveCrime @Interpol_ICPO For full presentation at 5th Annual Interpol Fugitives Conference Nov/2008 Click ‘Documents’ tab http://InternetViolencePrevention.com

Teen Suicides Stopped
Largest High School in Canada 2000+ students
School Safety Monitor Dave Bradley
In partnership with Toronto Police School Resource Officer Program and Crime Stoppers
Saw timely posts of suicide on Facebook
STOPPED 5 Teen Suicides

Relationships and Technology School Safety “Hall Monitor”

Gang Involvement Stopped Community Leaders Created
Social Alchemy - take bad + turn to good
@ArtofPhade Jessey Pacho
Crime Stoppers International Student of the Year
@BubzArt Kedre Browne
Jason Tojeiro Facebook.com/TorontoBMX
Chief’s Youth Advisory Council
Nicholas Maharaj @Twittnick @CYACCouncil

Mass Shooting Stopped
Teacher reports suspicious posts by a facebook friend to police via facebook
Police investigation results in arrest of anti-Semetic individual threatening “Virginia Tech” style school shooting on University Campus

Emergency Management Relationships+Technology

Jan/2011 Omaha, Nebraska
Son of a police officer Omaha, Nebraska
left suicide note on Facebook
Shot+killed vice principal
Wounded principal
Killed himself
Could we PREVENT with Relationships + Technology Strategy?

Relationships +Technology Internet Violence Prevention http://bit.ly/OmahaIVP

Jan/2011 Tuscon, Arizona
Congresswoman Gifford wounded
14 citizens wounded, 6 dead
Within hours @Mashable had “Social Media Guide to Mass Shooting” on Facebook and Twitter
All the warning signs were there
Could relationships and technology strategy have prevented this?

Relationships and Technology It is our duty to PREVENT

What Can Be Done?
Make Social Media Policy Top Priority
Massive Education and Training
It can be accomplished with hope, vision and action
Bill Bond - President US Association of School Principals

You are the expert and you don’t even know it…YET!

The Power of One “Each One Teach One”
Bill J. Bond - witnessed 3 students die in school shooting when he was principal
Dedicated to PREVENTION
BEFORE Training:
“ We are losing a generation of our youth”
“ I have to quit because I an no longer effective”
AFTER Training:
“ I don’t even have to change one slide in my presentation - just ask people to be my friend in social media at the end”

Presenter Contact Info
Constable Scott Mills
Toronto Police Service
Corporate Communications
Office: 416-808-7100
Cell: 647-449-2801
E-Mail: [email_address]
E-Mail: [email_address]

http://internetviolenceprevention.com	215
http://connectedcops.net	60
http://govinthelab.com	15
http://feeds.feedburner.com	4
http://paper.li	1

Social Media For Success And Safety By Scott Mills

by Scott Mills on Nov 21, 2011

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Social Media For Success And Safety By Scott Mills — Presentation Transcript