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Promote Crime Stoppers International

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Yusef Abramjee (Team Leader) South Africa Crime Line and Debbie Rose (Crime Stoppers USA) at 2011 Crime Stoppers International Training Conference, Montego Bay, Jamaica

Yusef Abramjee (Team Leader) South Africa Crime Line and Debbie Rose (Crime Stoppers USA) at 2011 Crime Stoppers International Training Conference, Montego Bay, Jamaica

Published in: Education, Business

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  • 1. TO PROMOTE OR NOT TO PROMOTETeam Leader Yusuf Abramjee (SA)accompanied by Debbie Rose (USA)
  • 2. TO PROMOTE OR NOT TO PROMOTE AWARD WINNING CRIME LINE TV ADVERT
  • 3. TO PROMOTE OR NOT TO PROMOTE Some programmes still promote the old way... Change with times Back to basics-always keep it alive and relevant Use social media effectively: Facebook, Twitter, You Tube, Websites, Phone apps Use traditional media to your advantage – print, TV, radio, digital, outdoor advertising, cinema advertising, malls, leaflets, etc.
  • 4. TO PROMOTE OR NOT TO PROMOTE Form and strengthen strategic partnerships Don’t under estimate the power of repetition. Constantly get your logo out Consider shock tactics for some crimes– touching emotion can be effective Know you market: Consider annual surveys Promotional items and road shows can spread the message – target youth also
  • 5. TO PROMOTE OR NOT TO PROMOTE Awarding and rewarding police officers for solving of crimes: “Star of the Stars” Involve role models in your community to market your programmes – example: SHOUT (Video) Wanted criminals and CCTV footage often gives your programme much editorial leverage (Video)
  • 6. TO PROMOTE OR NOT TO PROMOTE Creativity.... keep events current (work with speed)....also freshen up the messages constantly (Audio) Where appropriate, highlight your successes – always keep safety in mind. (let the investigator guide you) Let’s remember: Without promoting CSI, we will not be spreading the message
  • 7. CONCLUSION: PROMOTE OR DIE!
  • 8. OPPORTUNITYISNOWHERE
  • 9. LEADERSHIP PRINCIPLES MODEL THE WAY INSPIRE A SHARED VISION CHALLENGE THE PROCESS ENABLE OTHERS TO ACT ENCOURAGE THE HEART CELEBRATE YOUR SUCCESSES

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