Promote Crime Stoppers International

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Yusef Abramjee (Team Leader) South Africa Crime Line and Debbie Rose (Crime Stoppers USA) at 2011 Crime Stoppers International Training Conference, Montego Bay, Jamaica

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Promote Crime Stoppers International

  1. 1. TO PROMOTE OR NOT TO PROMOTETeam Leader Yusuf Abramjee (SA)accompanied by Debbie Rose (USA)
  2. 2. TO PROMOTE OR NOT TO PROMOTE AWARD WINNING CRIME LINE TV ADVERT
  3. 3. TO PROMOTE OR NOT TO PROMOTE Some programmes still promote the old way... Change with times Back to basics-always keep it alive and relevant Use social media effectively: Facebook, Twitter, You Tube, Websites, Phone apps Use traditional media to your advantage – print, TV, radio, digital, outdoor advertising, cinema advertising, malls, leaflets, etc.
  4. 4. TO PROMOTE OR NOT TO PROMOTE Form and strengthen strategic partnerships Don’t under estimate the power of repetition. Constantly get your logo out Consider shock tactics for some crimes– touching emotion can be effective Know you market: Consider annual surveys Promotional items and road shows can spread the message – target youth also
  5. 5. TO PROMOTE OR NOT TO PROMOTE Awarding and rewarding police officers for solving of crimes: “Star of the Stars” Involve role models in your community to market your programmes – example: SHOUT (Video) Wanted criminals and CCTV footage often gives your programme much editorial leverage (Video)
  6. 6. TO PROMOTE OR NOT TO PROMOTE Creativity.... keep events current (work with speed)....also freshen up the messages constantly (Audio) Where appropriate, highlight your successes – always keep safety in mind. (let the investigator guide you) Let’s remember: Without promoting CSI, we will not be spreading the message
  7. 7. CONCLUSION: PROMOTE OR DIE!
  8. 8. OPPORTUNITYISNOWHERE
  9. 9. LEADERSHIP PRINCIPLES MODEL THE WAY INSPIRE A SHARED VISION CHALLENGE THE PROCESS ENABLE OTHERS TO ACT ENCOURAGE THE HEART CELEBRATE YOUR SUCCESSES

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