Digital media has progressed considerably over the past few years and the media technology are profoundly reshaping our society. New terms keep popping out; some become the next big thing while others fail in a heartbeat. Those left enjoyed both competitive and complementary relationship with the traditional media. It is crucial for the company to grasp the pulse of the market.
Meanwhile, we all have loads of data that talking about digital media usage in American and European market. How about China? Is digital media only for young and geek here? How about the affluent class? They are the groups with surprisingly high consumption power which makes them perfect target for luxury brands. China’s affluent class diversified in both income and lifestyle. They have their unique and sometimes exclusive social circle. It is because of this, their media touch point and usage is something the company cannot afford to ignore.
If you are managing a luxury brand, or you are in charge of digital communications of client’s brand that targeting at affluent class, you definitely want to know:
Ø What are their profiles, any further segmentation?
Ø Is there any unique or unexpected media usage for affluent class?
Ø Are they the group keep pace with the latest thing in digital world or the one being left out?
Ø Which new media form (SNS/digital marketing) imposes the biggest impact on the affluent class?
Ø How many of them have Weibo account? How many have seen a mini-film? How many will join the digital marketing campaign?
Ø What kind of marketing campaign would better engage them?
Ø Of course, there are more questions need to be answered.
Now we are here to launch AFFLUENT Class MEDIA Touch Point in DIGITAL AGE research project! We want to invite you to explore the above-mentioned topics with CSG under the model of SICAS (Sense – Interest/Interactive –Connect/communication – Action - Share).
We will involve many clients in this project, which would take place in 2012 AUTO CHINA. We will conduct Intercept Interview with affluent class via our Tablet from Apr. 25th to May. 2nd. AUTO CHINA targets at high income and high social status group which makes it a perfect place to conduct this research.
For more information, please see the last page for the contact person.
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