WELCOME TO
DAY 2

What happened until now
A day‘s short summary

Day 1 | 28th September 2009
Welcome
The Monday Talk on Sustainable Products and Services
Objectives of the Conference
Panel – A Vision for Sustainable Products and Services
Live Performance
Brain Labs Sustainable
1. Policy and Market Development for Sustainable Products and Services in Products Exhibition
Developing Countries
2. Policy and Partnerships for Sustainable Products and Services in Europe
3. Products and Services for Sustainable Lifestyles
4. Design for Sustainable Products and Services
5. Resource Efficient Technologies for Sustainable Products and Services
Senses of Sustainability
Evening Reception

Day 2 | 29th September 2009
Panel – Shaping the Vision
Interactive Presentation – Brain Lab Results and
Project Incubator Kick Off
Project Incubators
1. Web 2.0 Branding for Sustainable Products and Services
2. Communication for Sustainable Products and Services Sustainable
3. Competing for Sustainable Lifestyles Products Exhibition
4. Striving for Resource and Climate Culture
5. Transferring Resource Efficient Technology
Interactive Presentations – Project Incubator Results
Panel – The Way Ahead

Panel
Shaping the Vision

Panel Shaping the Vision
Mr. Christian-Andre
Weinberger Henkel
Ms. Daniela Büchel REWE Group
Mr. Wolf Lüdge Hess Natur Textilien
Mr. Oriol Pascual Enviu – Business Developers

Mr. Christian-Andre Weinberger
Henkel

Ms. Daniela Büchel
REWE Group

Mr. Wolf Lüdge
Hess Natur Textilien

Mr. Oriol Pascual
Enviu – Business Developers

Panel Shaping the Vision
Mr. Christian-Andre
Weinberger Henkel
Ms. Daniela Büchel REWE Group
Mr. Wolf Lüdge Hess Natur Textilien
Mr. Oriol Pascual Enviu – Business Developers

- Sustainable Coffee/Tea Break -

Yesterday ....

Today ....

Project Incubators
Introduction

Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology

Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology

Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology

Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology

Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology

Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology

Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology

- Lunch Break -

Project Incubators
in session

- Sustainable Coffee/Tea Break -

The Project Incubator Quiz
Who wants to be a
Sustillionaire?

What are climate and resource cultures?
A
Cultures consisting of climate and resource relevant and
milieu specific knowledge, values, consumer patterns and
lifestyles.
B Cultures from exotic climates found in
Tuvalu and the Maldives.
C Living bacterial cultures in yoghurts
with a high carbon footprint.

What are climate and resource cultures?
A
Cultures consisting of climate and resource relevant and
milieu specific knowledge, values, consumer patterns and
lifestyles.
B Cultures from exotic climates found in
Tuvalu and the Maldives.
C Living bacterial cultures in yoghurts
with a high carbon footprint.

How can socio cultural factors be integrated in climate
friendly and resource efficient innovations for households?
A By wearing traditional cultural dress (e.g.
Lederhosen) when using these innovations.
B
Through testing of products and services in
LivingLabs, Innovation-Workshops / Co-Creation
Sessions, Pro-Innovation-Processes, Co-Designs.
C By hiring a personal culture trainer.

How can socio cultural factors be integrated in climate
friendly and resource efficient innovations for households?
A By wearing traditional cultural dress (e.g.
Lederhosen) when using these innovations.
B
Through testing of products and services in
LivingLabs, Innovation-Workshops / Co-Creation
Sessions, Pro-Innovation-Processes, Co-Designs.
C By hiring a personal culture trainer.

How might web 2.0 technologies help, rather than
hinder, the problem of information overload?
A By collaborating, using common standards,
using common platforms/infrastructure
B They won’t – it will only become
messier
C By forcing everyone to communicate
the same thing

How might web 2.0 technologies help, rather than
hinder, the problem of information overload?
A By collaborating, using common standards,
using common platforms/infrastructure
B They won’t – it will only become
messier
C By forcing everyone to communicate
the same thing

What criteria will Dot Eco require people to meet
in order to buy a .eco domain name?
A An audited global environmental report
of 50 pages
B There are no criteria, this is
greenwashing
C Disclose their environmental and social
footprint

What criteria will Dot Eco require people to meet
in order to buy a .eco domain name?
A An audited global environmental report
of 50 pages
B There are no criteria, this is
greenwashing
C Disclose their environmental and social
footprint

What is the role of resource efficiency technology
transfer on the international market?
A Creating knowledge transfer from
industrialised to developing countries
B To increase resource efficiency of
products and services on a global scale
C Support for SMEs to develop foreign
markets

What is the role of resource efficiency technology
transfer on the international market?
A Creating knowledge transfer from
industrialised to developing countries
B To increase resource efficiency of
products and services on a global scale
C Support for SMEs to develop foreign
markets

What are key drivers for using more resource
efficient technologies worldwide?
A Ask the technology companies
B Save the environment and reduce the
use of raw materials
C Further economic growth in the
industrial countries

How to start up a sustainable lifestyles awards
for private consumer?
A Do a reality-TV show on it
B Team up with weight watchers
C Define the target group and targets

How to start up a sustainable lifestyles awards
for private consumer?
A Do a reality-TV show on it
B Team up with weight watchers
C Define the target group and targets

What is a good way to promote an international
sustainable lifestyle award?
A Write a doctoral thesis on it
B Promote it online on different web
communities
C Better just to be silent about it

What is a good way to promote an international
sustainable lifestyle award?
A Write a doctoral thesis on it
B Promote it online on different web
communities
C Better just to be silent about it

What is a promising way to communicate
sustainable products and services?
A Dialogue with emotions, offer
solutions, and give life orientation
B Add some frequent flyer bonus miles for
customers who buy sustainable products
C
Enact a law that constrains customers to buy only
sustainable products and services, and enforce the law
with the threat of imprisonment

What is a promising way to communicate
sustainable products and services?
A Dialogue with emotions, offer
solutions and give life orientation
B Add some frequent flyer bonus miles for
customers who buy sustainable products
C
Enact a law that constrains customers to buy only
sustainable products and services, and enforce the law
with the threat of imprisonment

How can labeling systems promote the acceptance of
sustainable products and services?
A
Labels for sustainable products must become much
more colourful and brighter, so that they draw
attention!
B If they add meaningful, trustworthy and useful
information and appeal to people’s motivations
C There should be many many more labels so
that it becomes impossible to ignore them.

How can labeling systems promote the acceptance of
sustainable products and services?
A
Labels for sustainable products must become much
more colourful and brighter, so that they draw
attention!
B If they add meaningful, trustworthy and useful
information and appeal to people’s motivations
C There should be many many more labels so
that it becomes impossible to ignore them.

Panel
The Way Ahead

How to mainstream
sustainable products &
services?

Panel The Way Ahead
Mr. Christian Loewe Federal Environment Agency
(UBA)
Mr. Martin Charter The Centre for Sustainable
Design
Mr. Octavio B. Peralta Association of Development
Financing Institutions in Asia
and the Pacific
Ms. Ruth Golding Consumers International

Mr. Christian Loewe
Federal Environment Agency (UBA)

Mr. Martin Charter
The Centre for Sustainable Design

Mr. Octavio B. Peralta
Association of Development Financing
Institutions in Asia and the Pacific

Ms. Ruth Golding
Consumers International

Panel The Way Ahead
Mr. Christian Loewe Federal Environment Agency
(UBA)
Mr. Martin Charter The Centre for Sustainable
Design
Mr. Octavio B. Peralta Association of Development
Financing Institutions in Asia
and the Pacific
Ms. Ruth Golding Consumers International

Let‘s keep the network active...

Join our social NING Platform
http://csoplatform.ning.com/

Thank You to...
Supporters

Thank You to...
the Organising Team
Mr. Thomas Petruschke CSCP
Ms. Nora Brüggemann CSCP
Ms. Simone Fuhs ecosign
Mr. Bernd Draser ecosign
Mr. Henning Sittel EFA
Mr. Detlev Ullrich GTZ
Mr. Enrico Rubertus GTZ
Ms. Christa Liedtke Wuppertal Institute

Thank You to...
the Conference Team

Thank You to...
You, the active participants!

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The journey of a thousand
“
miles begins with one step.

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