The Future of Sustainable Products and Services - Conference Day 2

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Presentation shown at the international conference "The Future of Sustainable Products and Services" in Essen, Germany. 28-29 September 2009. Slides created by CSCP in Wuppertal, Germany.

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The Future of Sustainable Products and Services - Conference Day 2

  1. 1. WELCOME TO DAY 2
  2. 2. What happened until now A day‘s short summary
  3. 3. Day 1 | 28th September 2009 Welcome The Monday Talk on Sustainable Products and Services Objectives of the Conference Panel – A Vision for Sustainable Products and Services Live Performance Brain Labs Sustainable 1. Policy and Market Development for Sustainable Products and Services in Products Exhibition Developing Countries 2. Policy and Partnerships for Sustainable Products and Services in Europe 3. Products and Services for Sustainable Lifestyles 4. Design for Sustainable Products and Services 5. Resource Efficient Technologies for Sustainable Products and Services Senses of Sustainability Evening Reception
  4. 4. Day 2 | 29th September 2009 Panel – Shaping the Vision Interactive Presentation – Brain Lab Results and Project Incubator Kick Off Project Incubators 1. Web 2.0 Branding for Sustainable Products and Services 2. Communication for Sustainable Products and Services Sustainable 3. Competing for Sustainable Lifestyles Products Exhibition 4. Striving for Resource and Climate Culture 5. Transferring Resource Efficient Technology Interactive Presentations – Project Incubator Results Panel – The Way Ahead
  5. 5. Panel Shaping the Vision
  6. 6. Panel Shaping the Vision Mr. Christian-Andre Weinberger Henkel Ms. Daniela Büchel REWE Group Mr. Wolf Lüdge Hess Natur Textilien Mr. Oriol Pascual Enviu – Business Developers
  7. 7. Mr. Christian-Andre Weinberger Henkel
  8. 8. Ms. Daniela Büchel REWE Group
  9. 9. Mr. Wolf Lüdge Hess Natur Textilien
  10. 10. Mr. Oriol Pascual Enviu – Business Developers
  11. 11. Panel Shaping the Vision Mr. Christian-Andre Weinberger Henkel Ms. Daniela Büchel REWE Group Mr. Wolf Lüdge Hess Natur Textilien Mr. Oriol Pascual Enviu – Business Developers
  12. 12. - Sustainable Coffee/Tea Break -
  13. 13. Yesterday ....
  14. 14. Today ....
  15. 15. Project Incubators Introduction
  16. 16. Project Incubators Yellow Lab Web 2.0 Branding for Sustainable CSCP Products and Services White Lab Communication for Sustainable GTZ & ecosign Products and Services Plenary Competing for Sustainable CSCP Lifestyles Green Lab Striving for Resource and Wuppertal Institute Climate Culture Blue Lab Transfering Resource EFA Efficient Technology
  17. 17. Project Incubators Yellow Lab Web 2.0 Branding for Sustainable CSCP Products and Services White Lab Communication for Sustainable GTZ & ecosign Products and Services Plenary Competing for Sustainable CSCP Lifestyles Green Lab Striving for Resource and Wuppertal Institute Climate Culture Blue Lab Transfering Resource EFA Efficient Technology
  18. 18. Project Incubators Yellow Lab Web 2.0 Branding for Sustainable CSCP Products and Services White Lab Communication for Sustainable GTZ & ecosign Products and Services Plenary Competing for Sustainable CSCP Lifestyles Green Lab Striving for Resource and Wuppertal Institute Climate Culture Blue Lab Transfering Resource EFA Efficient Technology
  19. 19. Project Incubators Yellow Lab Web 2.0 Branding for Sustainable CSCP Products and Services White Lab Communication for Sustainable GTZ & ecosign Products and Services Plenary Competing for Sustainable CSCP Lifestyles Green Lab Striving for Resource and Wuppertal Institute Climate Culture Blue Lab Transfering Resource EFA Efficient Technology
  20. 20. Project Incubators Yellow Lab Web 2.0 Branding for Sustainable CSCP Products and Services White Lab Communication for Sustainable GTZ & ecosign Products and Services Plenary Competing for Sustainable CSCP Lifestyles Green Lab Striving for Resource and Wuppertal Institute Climate Culture Blue Lab Transfering Resource EFA Efficient Technology
  21. 21. Project Incubators Yellow Lab Web 2.0 Branding for Sustainable CSCP Products and Services White Lab Communication for Sustainable GTZ & ecosign Products and Services Plenary Competing for Sustainable CSCP Lifestyles Green Lab Striving for Resource and Wuppertal Institute Climate Culture Blue Lab Transfering Resource EFA Efficient Technology
  22. 22. Project Incubators Yellow Lab Web 2.0 Branding for Sustainable CSCP Products and Services White Lab Communication for Sustainable GTZ & ecosign Products and Services Plenary Competing for Sustainable CSCP Lifestyles Green Lab Striving for Resource and Wuppertal Institute Climate Culture Blue Lab Transfering Resource EFA Efficient Technology
  23. 23. - Lunch Break -
  24. 24. Project Incubators in session
  25. 25. - Sustainable Coffee/Tea Break -
  26. 26. The Project Incubator Quiz Who wants to be a Sustillionaire?
  27. 27. What are climate and resource cultures? A Cultures consisting of climate and resource relevant and milieu specific knowledge, values, consumer patterns and lifestyles. B Cultures from exotic climates found in Tuvalu and the Maldives. C Living bacterial cultures in yoghurts with a high carbon footprint.
  28. 28. What are climate and resource cultures? A Cultures consisting of climate and resource relevant and milieu specific knowledge, values, consumer patterns and lifestyles. B Cultures from exotic climates found in Tuvalu and the Maldives. C Living bacterial cultures in yoghurts with a high carbon footprint.
  29. 29. How can socio cultural factors be integrated in climate friendly and resource efficient innovations for households? A By wearing traditional cultural dress (e.g. Lederhosen) when using these innovations. B Through testing of products and services in LivingLabs, Innovation-Workshops / Co-Creation Sessions, Pro-Innovation-Processes, Co-Designs. C By hiring a personal culture trainer.
  30. 30. How can socio cultural factors be integrated in climate friendly and resource efficient innovations for households? A By wearing traditional cultural dress (e.g. Lederhosen) when using these innovations. B Through testing of products and services in LivingLabs, Innovation-Workshops / Co-Creation Sessions, Pro-Innovation-Processes, Co-Designs. C By hiring a personal culture trainer.
  31. 31. How might web 2.0 technologies help, rather than hinder, the problem of information overload? A By collaborating, using common standards, using common platforms/infrastructure B They won’t – it will only become messier C By forcing everyone to communicate the same thing
  32. 32. How might web 2.0 technologies help, rather than hinder, the problem of information overload? A By collaborating, using common standards, using common platforms/infrastructure B They won’t – it will only become messier C By forcing everyone to communicate the same thing
  33. 33. What criteria will Dot Eco require people to meet in order to buy a .eco domain name? A An audited global environmental report of 50 pages B There are no criteria, this is greenwashing C Disclose their environmental and social footprint
  34. 34. What criteria will Dot Eco require people to meet in order to buy a .eco domain name? A An audited global environmental report of 50 pages B There are no criteria, this is greenwashing C Disclose their environmental and social footprint
  35. 35. What is the role of resource efficiency technology transfer on the international market? A Creating knowledge transfer from industrialised to developing countries B To increase resource efficiency of products and services on a global scale C Support for SMEs to develop foreign markets
  36. 36. What is the role of resource efficiency technology transfer on the international market? A Creating knowledge transfer from industrialised to developing countries B To increase resource efficiency of products and services on a global scale C Support for SMEs to develop foreign markets
  37. 37. What are key drivers for using more resource efficient technologies worldwide? A Ask the technology companies B Save the environment and reduce the use of raw materials C Further economic growth in the industrial countries
  38. 38. How to start up a sustainable lifestyles awards for private consumer? A Do a reality-TV show on it B Team up with weight watchers C Define the target group and targets
  39. 39. How to start up a sustainable lifestyles awards for private consumer? A Do a reality-TV show on it B Team up with weight watchers C Define the target group and targets
  40. 40. What is a good way to promote an international sustainable lifestyle award? A Write a doctoral thesis on it B Promote it online on different web communities C Better just to be silent about it
  41. 41. What is a good way to promote an international sustainable lifestyle award? A Write a doctoral thesis on it B Promote it online on different web communities C Better just to be silent about it
  42. 42. What is a promising way to communicate sustainable products and services? A Dialogue with emotions, offer solutions, and give life orientation B Add some frequent flyer bonus miles for customers who buy sustainable products C Enact a law that constrains customers to buy only sustainable products and services, and enforce the law with the threat of imprisonment
  43. 43. What is a promising way to communicate sustainable products and services? A Dialogue with emotions, offer solutions and give life orientation B Add some frequent flyer bonus miles for customers who buy sustainable products C Enact a law that constrains customers to buy only sustainable products and services, and enforce the law with the threat of imprisonment
  44. 44. How can labeling systems promote the acceptance of sustainable products and services? A Labels for sustainable products must become much more colourful and brighter, so that they draw attention! B If they add meaningful, trustworthy and useful information and appeal to people’s motivations C There should be many many more labels so that it becomes impossible to ignore them.
  45. 45. How can labeling systems promote the acceptance of sustainable products and services? A Labels for sustainable products must become much more colourful and brighter, so that they draw attention! B If they add meaningful, trustworthy and useful information and appeal to people’s motivations C There should be many many more labels so that it becomes impossible to ignore them.
  46. 46. Panel The Way Ahead
  47. 47. How to mainstream sustainable products & services?
  48. 48. Panel The Way Ahead Mr. Christian Loewe Federal Environment Agency (UBA) Mr. Martin Charter The Centre for Sustainable Design Mr. Octavio B. Peralta Association of Development Financing Institutions in Asia and the Pacific Ms. Ruth Golding Consumers International
  49. 49. Mr. Christian Loewe Federal Environment Agency (UBA)
  50. 50. Mr. Martin Charter The Centre for Sustainable Design
  51. 51. Mr. Octavio B. Peralta Association of Development Financing Institutions in Asia and the Pacific
  52. 52. Ms. Ruth Golding Consumers International
  53. 53. Panel The Way Ahead Mr. Christian Loewe Federal Environment Agency (UBA) Mr. Martin Charter The Centre for Sustainable Design Mr. Octavio B. Peralta Association of Development Financing Institutions in Asia and the Pacific Ms. Ruth Golding Consumers International
  54. 54. Let‘s keep the network active...
  55. 55. Join our social NING Platform http://csoplatform.ning.com/
  56. 56. Thank You to... Supporters
  57. 57. Thank You to... the Organising Team Mr. Thomas Petruschke CSCP Ms. Nora Brüggemann CSCP Ms. Simone Fuhs ecosign Mr. Bernd Draser ecosign Mr. Henning Sittel EFA Mr. Detlev Ullrich GTZ Mr. Enrico Rubertus GTZ Ms. Christa Liedtke Wuppertal Institute
  58. 58. Thank You to... the Conference Team
  59. 59. Thank You to... You, the active participants!
  60. 60. „ The journey of a thousand “ miles begins with one step.
  61. 61. HAVE A SAFE JOURNEY HOME

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