Mr. Ernst-Christoph Stolper
Ministry of the Environment and Conservation,
Agriculture and Consumer Protection of the State
of North Rhine-Westphalia

Thank you

The Monday Talk on Sustainable
Products and Services
Video

The story behind ...
Objectives of the Conference

The global economy
in the morning
Canada Chad
Ivory Coast
Malaysia
Mauritius
Brazil
Italy
India Columbia
Quelle: img.photobucket.com
Turkey Netherlands Mexico
Poland China

Lifestyles in
different countries
Germany
Images © Peter Menzel
Bhutan
70t 0.5t
per capita and year per capita and year
7

Lifestyles in
different countries
Images © Peter Menzel
Japan China
40t 8t
per capita and year per capita and year

How to mainstream
sustainable products &
services?

Design
Lifestyles
Policy

Social Sciences
Private Companies
Construction
A good team ... Food
Researchers
Engineering
About 200 Participants Mobility
Civil Society
29 Countries Environmental Science
BusinessFoundations
4 Continents Governments Design
1 Conference Economics Consumers
SMEs
Media Arts
Policy Agronomy

Knowledge
Inspiration
Creativity
Ideas

Mobile solar-powered
hospital (with refrigerator)

Day 1 | 28th September 2009
Welcome
The Monday Talk on Sustainable Products and Services
Objectives of the Conference
Panel – A Vision for Sustainable Products and Services
Live Performance
Brain Labs Sustainable
1. Policy and Market Development for Sustainable Products and Services in Products Exhibition
Developing Countries
2. Policy and Partnerships for Sustainable Products and Services in Europe
3. Products and Services for Sustainable Lifestyles
4. Design for Sustainable Products and Services
5. Resource Efficient Technologies for Sustainable Products and Services
Senses of Sustainability
Evening Reception

Day 2 | 29th September 2009
Panel – Shaping the Vision
Interactive Presentation – Brain Lab Results and
Project Incubator Kick Off
Project Incubators
1. Web 2.0 Branding for Sustainable Products and Services
2. Communication for Sustainable Products and Services Sustainable
3. Competing for Sustainable Lifestyles Products Exhibition
4. Striving for Resource and Climate Culture
5. Transferring Resource Efficient Technology
Interactive Presentations – Project Incubator Results
Panel – The Way Ahead

If you were a chair...
... what kind of a
chair would you
be?
... what would
you want to
say?

Panel
A Vision for Sustainable Products
and Services

Mr. Klaus Koegler European Commission
DG Environment
Mr. Lars Mortensen European Environmental Agency
Mr. Octavio B. Peralta Association of Development Financing
Institutions in Asia and the Pacific
Ms. Kate Martin World Economic Forum
Mr. Dennis Pamlin Global Policy Advisor to WWF

Mr. Klaus Koegler European Commission
DG Environment
Mr. Lars Mortensen European Environmental Agency
Ms. Wei Zhao SWITCH Asia Network Facility,
CSCP
Ms. Kate Martin World Economic Forum
Mr. Dennis Pamlin Global Policy Advisor to WWF

Mr. Klaus Koegler
European Commission
DG Environment

EU SCP Action Plan
“...Build on, bring together, and improve
coherence of existing policies...”
Lead Market Initiative, Networking Of Innovation
Leveraging Innovation Stakeholders
Dynamic Performance Requirements, Sustainability
Better Products Labels, Eco-Design Instruments, Standardisation
Resource Efficiency Targets, Eco-Innovation and
Leaner And Cleaner Production Environmental Technologies, Review of EMAS, SMEs
Retailer agreements, Market-Based Instruments, VAT
Smarter Consumption rates, EU Eco-Label, Advertisement, Green Procurement,
“Exploiting first mover advantages and leveling the playing
Global Markets field worldwide for sustainable technologies and products”

Mr. Lars Mortensen
European Environmental Agency

What influences you on consumption?*
Source: Fien, Bentley, Neil - Young People as Agents of Change * First choice in survey question

Mr. Octavio B. Peralta
Association of Development Financing
Institutions in Asia and the Pacific

Ms. Wei Zhao
SWITCH Asia Network Facility, CSCP

Implications for the Global Consumer Class (GCC)
Source: Worldmapper
Territory size shows the proportion of all people living on PPP US$ 20-50
a day (US$ 7000-17.800 / year) worldwide

Ms. Kate Martin
World Economic Forum

Sustainable Consumption and Business
Towards full value realisation through systemic change
Action Area 5: Innovating for sustainable business models
Action Area 4: Motivating sustainable lifestyles
Action Area 3: Adding sustainable value to products
Action Area 2: Managing life-cycle impacts of products
Action Area 1: Achieving in-house eco-efficiency

Mr. Dennis Pamlin
Global Policy Advisor to WWF

Is efficiency alone the answer?

From incremental
to transformative efficiency

Accelerating sustainability
with smart synergies

Choice-Editing...
... means pre-selecting the particular range of
products and services available to consumers.
Two Retailer examples
• Sainsbury‘s now only sell fair trade
bananas
• MEMO, German office supplier
screens and lists best in class
products available

Mr. Klaus Koegler European Commission
DG Environment
Mr. Lars Mortensen European Environmental Agency
Mr. Octavio B. Peralta Association of Development Financing
Institutions in Asia and the Pacific
Ms. Kate Martin World Economic Forum
Mr. Dennis Pamlin Global Policy Advisor to WWF

Mr. Klaus Koegler European Commission
DG Environment
Mr. Lars Mortensen European Environmental Agency
Ms. Wei Zhao SWITCH Asia Network Facility,
CSCP
Ms. Kate Martin World Economic Forum
Mr. Dennis Pamlin Global Policy Advisor to WWF

We help the We help the
environment environment by
by consuming consuming lots of
less! environmentally
safe products!

Covering
consumption
Tapping the Fortune at
the Base of the Pyramid

2nd Floor • Brain Labs (EFA, GTZ,
Wuppertal Institute, ecosign)
1st Floor • Autostadt exhibition
• Conference Plenary (here)
• Information Lab
• Brain Lab (CSCP)
Ground Floor • First Sustainable Summer
School Exhibition
• lobomob inflatable pavilion
• Main entrance, Wardrobe,
Lunch, Inquiries

Exhibitions

If you need assistance...
people with a
badge with a blue
string will help you.
Blue

Evening programme...

Tour of the
Historical Site
Starts at 18:00 today
Meet at Main Entrance

Restaurant
“Casino Zollverein“
(optional by registration)

Brain Labs
White Lab Policy and Market Development for Sustainable
GTZ Products and Services in Developing Countries
Plenary Policy and Partnerships for Sustainable
CSCP Products and Services in Europe
Green Lab Products and Services for
Wuppertal Institute Sustainable Lifestyles
Yellow Lab Design for Sustainable
ecosign Products and Services
Blue Lab Resource Efficient Technologies for
EFA Sustainable Products and Services

Live Performances by
See, feel & hear rare music!
1st Floor / 12:30 – 12:45

Lunch Break
Ground Floor
12:00 - 13:00

Brain Labs

Brain Labs
White Lab Policy and Market Development for Sustainable
GTZ Products and Services in Developing Countries
Plenary Policy and Partnerships for Sustainable
CSCP Products and Services in Europe
Green Lab Products and Services for
Wuppertal Institute Sustainable Lifestyles
Yellow Lab Design for Sustainable
ecosign Products and Services
Blue Lab Resource Efficient Technologies for
EFA Sustainable Products and Services

Brain Lab
Part 1 in session

- Sustainable Coffee/Tea Break -

Brain Lab
Part 2 in session

Senses of Sustainability
A tour through the
historical site of
“Zeche Zollverein”