Unilever Tea Sustainability
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Unilever Tea Sustainability

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    Unilever Tea Sustainability Unilever Tea Sustainability Presentation Transcript

    • TheProduction 2004 of3.3 million tons Global World +/- Tea 2. China 750k (90% Green) Black Tea: 2.35 million tons 5. Indonesia 120k 1. India 860k Green Tea: 3. Sri Lanka 300k 0.95 million tons 4. Kenya 290k Production areas Critical to Lipton Brands
    • 300.000 Tonnes 150+ Countries sold 600 Types of Tea 750 Estates 500 000+ Smallholder Farms 2 Million+ People
    • Structural problems in the tea industry In real terms, prices have gone down by about 35% in the past 25 years
    • 60% of consumers* say they take social and environmental factors into account when choosing what brand to buy * Source: Globescan/MORI based on 25,000 people in 23 countries
    • 10+ years of working towards sustainability on our own estates
    • We need certification to 1. Roll out to entire Supply Chain 2. Credibly share story with consumers
    • Why the Rainforest Alliance?
    • •  Focus on how farms are managed (People, Planet & Profit) •  Logical fit with our own experience •  Ability to work on international scale and with both large-scale plantations and small farmers •  Market-based premium for farmers •  Ability to help move whole industry •  Low awareness but good partners
    • We are committed to sourcing all our tea sustainably •  All tea used in PG Tips, Lipton Yellow Label tea bags in Western Europe from Rainforest Alliance Certified™ farms by 2010 •  Extend Rainforest Alliance certification to all Lipton tea bags globally by 2015
    • 2007 2012 2010 2009 2008
    • 2008/2009 2012 2010 2009 2008
    • 2014 2012 2010 2009 2008
    • Real impacts on the ground •  Certification benefits reach: –  >150 000 farmers and workers –  30000 Smallholder farms •  Farmer Field Schools –  Increased yields 10-15% •  Improvements on farms –  10000 sets of protective gear –  Water filtering systems –  Increased protected areas
    • 2009
    • Complete Communication Programme Media trips Advertorials Print Web Digital PACK
    • TV Ad
    • Our Vision •  Lead change in the tea industry •  Improve the lives of up to two million people •  Show how Rainforest Alliance certification means that every cup of our tea is a step towards a better life for tea farmers, their families and the environment •  Reinforce the bond between consumers and our brands
    • Questions ? www.liptonforthefuture.com http://www.nationalgeographic.com/liptonsustainabilitea/