Unilever Tea Sustainability

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Unilever Tea Sustainability

  1. 1. TheProduction 2004 of3.3 million tons Global World +/- Tea 2. China 750k (90% Green) Black Tea: 2.35 million tons 5. Indonesia 120k 1. India 860k Green Tea: 3. Sri Lanka 300k 0.95 million tons 4. Kenya 290k Production areas Critical to Lipton Brands
  2. 2. 300.000 Tonnes 150+ Countries sold 600 Types of Tea 750 Estates 500 000+ Smallholder Farms 2 Million+ People
  3. 3. Structural problems in the tea industry In real terms, prices have gone down by about 35% in the past 25 years
  4. 4. 60% of consumers* say they take social and environmental factors into account when choosing what brand to buy * Source: Globescan/MORI based on 25,000 people in 23 countries
  5. 5. 10+ years of working towards sustainability on our own estates
  6. 6. We need certification to 1. Roll out to entire Supply Chain 2. Credibly share story with consumers
  7. 7. Why the Rainforest Alliance?
  8. 8. •  Focus on how farms are managed (People, Planet & Profit) •  Logical fit with our own experience •  Ability to work on international scale and with both large-scale plantations and small farmers •  Market-based premium for farmers •  Ability to help move whole industry •  Low awareness but good partners
  9. 9. We are committed to sourcing all our tea sustainably •  All tea used in PG Tips, Lipton Yellow Label tea bags in Western Europe from Rainforest Alliance Certified™ farms by 2010 •  Extend Rainforest Alliance certification to all Lipton tea bags globally by 2015
  10. 10. 2007 2012 2010 2009 2008
  11. 11. 2008/2009 2012 2010 2009 2008
  12. 12. 2014 2012 2010 2009 2008
  13. 13. Real impacts on the ground •  Certification benefits reach: –  >150 000 farmers and workers –  30000 Smallholder farms •  Farmer Field Schools –  Increased yields 10-15% •  Improvements on farms –  10000 sets of protective gear –  Water filtering systems –  Increased protected areas
  14. 14. 2009
  15. 15. Complete Communication Programme Media trips Advertorials Print Web Digital PACK
  16. 16. TV Ad
  17. 17. Our Vision •  Lead change in the tea industry •  Improve the lives of up to two million people •  Show how Rainforest Alliance certification means that every cup of our tea is a step towards a better life for tea farmers, their families and the environment •  Reinforce the bond between consumers and our brands
  18. 18. Questions ? www.liptonforthefuture.com http://www.nationalgeographic.com/liptonsustainabilitea/

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