SCP and media: successful communication

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SCP and media: successful communication

  1. 1. Sustainable Consumption and Production in the media - Reaching the Mainstream Workshop at the conference “Making an Impact - Collective Actions towards SCP” Presented by: Dr. Nadine Pratt UNEP / Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production
  2. 2. SCP in the Media - Reaching the Mainstream Agenda, 8. December 2009 Welcome and Impulses for Discussion 11:30 Welcome 11:35 How to promote SCP in the media - Sarah Lubjuhn, University Duisburg-Essen & WI 11:55 The Invoice - Lorenz Weber, Eco-Film Discussion: Media -Café 12:15 Introduction to the Café 12:25 World Café 12:55 Wrap-Up Lunch 13:00 Buffet in NRW Reporting back from the workshops (Plenary) 14:30 Presentation of workshop results Looking at the future 15:00 Looking at the future 16:00 Conference Closing Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 2
  3. 3. SCP in the Media - Reaching the Mainstream Impulse 1: How to promote SCP topics in the media? Sarah Lubjuhn, University Duisburg-Essen & Wuppertal Institute Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 3
  4. 4. SCP in the Media - Reaching the Mainstream Impulse 2: The Invoice Lorenz Weber, eco-film Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 4
  5. 5. SCP in the Media - Reaching the Mainstream Media Café Interactive Discussion Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 5
  6. 6. SCP in the Media - Reaching the Mainstream Media Café Round 1: Which good practice examples of SCP in mainstream media do you know? Round 2: Which differences are there between CSO and media in looking at SCP topics? Which might be barriers for effective collaborations between CSO and media? Round 3: What is needed for effective CSO and media collaborations that focus on mainstream consumers? Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 6
  7. 7. SCP in the Media - Reaching the Mainstream Media Café Etiquette •  Sit together with people you do not know •  Focus on what is important •  Get involved and listen in order to understand •  Write and draw on your table cloth •  Table host summarises and brings together ideas Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 7
  8. 8. SCP in the Media - Reaching the Mainstream Thank you for your active participation! Dr. Nadine Pratt, nadine.pratt@scp-centre.org Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 8

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