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Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
Christian Merz Osram Initiatives In Developing Countries Sep09
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Christian Merz Osram Initiatives In Developing Countries Sep09

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  • 1. OSRAM Initiatives in Developing Countries Christian Merz Director Sustainability
  • 2. OSRAM at a Glance* • OSRAM: one of the world's two leading lighting manufacturers (headquarters: Munich) • Trademark registration: on April 17, 1906 at the then Imperial Patent Office in Berlin • Founded on July 1, 1919 by the merger of the incandescent lamp manufacturing activities of AEG, Siemens & Halske AG and Deutsche The art project SEVEN SCREENS at OSRAM headquarters in Munich – a project developed in cooperation with OSRAM Gasglühlicht-Anstalt (Auer-Gesellschaft) Light Consulting - shows that the OSRAM brand is 102 years young. 700,000 high-power RGB LEDs (16 mio different colours possible) have been installed on the masts and can be controlled via fiber optic cable from a central computer room. • Employees: • Production: • Turnover: • Group profit: • R&D: More than 46 factories in EUR 4.6 EUR 401 6 % of sales 43,500 17 countries billion million *Status: FY2008 Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 2
  • 3. Agenda 1. OSRAM and Sustainability 2. Extended Producer Responsibility 3. Global Market Transformation Project 4. CDM 5. Off-Grid Lighting Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 3
  • 4. Sustainability Lifecycle: R&D / Production / Peripheral Proc. / Use / End of Life We will consider the sustainability of our entire value added chain, including suppliers, R&D, production, logistics and recycling • Life-Cycle-Analyses for typical products are a major consideration Modern production facilities in Russia Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 4
  • 5. The Impact of Lighting on a Global Scale Lighting consumes a significant amount of energy Primary Energy Electricity • Lighting accounts for 19% of the 81% global electricity consumption. 2 651 TWh were used globally for 12,4% lighting in 2005 ~ 2/3 of the electricity consumption of the United States 19% • Nearly 70% of electricity is used by 87,6% lamps for which a better alternative is available. Lighting = 2651 TWh Electricity Use by Lamp Type X Efficient technology Technology w/ improvement potential Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 5
  • 6. The Impact of Lighting on a Global Scale Lighting consumes a significant amount of energy Primary Energy Electricity • Lighting accounts for 19% of the 81% global electricity consumption. 2 651 TWh were used globally for 12,4% lighting in 2005 ~ 2/3 of the electricity consumption of the United States 19% • Nearly 70% of electricity is used by 87,6% lamps for which a better alternative is available. Lighting = 2651 TWh • Over 1/3 of the electricity for lighting could realistically be saved – nearly 900 billion kWh - this corresponds to half of China’s electricity consumption! As a result, 450 million tons of CO2 would not be emitted into the atmosphere* – a similar effect as planting a forest the size of Sweden. Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 6
  • 7. Energy Savings in Different Lighting Applications Application in Energy saving through innovative lamp technologies ~savings / general lighting lamp / year* High-pressure 220 kWh / Street lighting Mercury vapor ~40% sodium lamp 110 kg CO2 Fluorescent lp. w. New T5 fluorescent Office & Industry 180 kWh / Lighting halophosphate ~65% w/ electronic control 90 kg CO2 phosphor & light management 3 Standard Halogen New Ceramic metal 500 kWh / Shop lighting lamps ~80% halide lamps 250 kg CO2 Dichroic Halogen Hospitality Low voltage halogen 60 kWh / Spotlighting reflector ~30% lamp with infrared coating 30 kg CO2 technology 50 kWh / ~80% Compact fluorescent 25 kg CO2 Household Standard lighting (private) Incandescent Halogen 18 kWh / ~30% Energy-Saver 9 kg CO2 Low voltage halogen White LED Module 45 kWh / Lighting design reflector ~50% COINlight OSTAR 22 kg CO2 * For typical usage / Energy-Mix 0,5 kg CO2/kWh Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 7
  • 8. Sustainability @ OSRAM – A Global Approach Sustainability is the basis for profitable growth for OSRAM based on the 'Triple Bottom Line' • Sustainability shapes all aspects of the entire life-cycle at OSRAM, including R&D, our supply chain, product design, production, logistics, recycling in a holistic approach - worldwide for all markets. • Historically, OSRAM was strongest in 'developed' markets. However, this neglected a significant part of the world – Potential customers in developing countries did not profit from efficient, affordable quality lighting. • Thus, it was only logical for OSRAM to broaden its strategy by including developing countries. Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 8
  • 9. Strategy for developing countries OSRAM developed strategic initiatives for markets previously not addressed Our strategy aims at leaving no country behind, and has produced the following initiatives: • Support for Extended Producer Responsibilities on a global scale • OSRAM became the first industry signatory of the UNEP/GEF Global Market Transformation Project for Efficient Lighting • Innovative financing solutions using mechanisms offered by the Kyoto Protocol – CDM / Emission Trading • Sustainable solutions for people without grid-based electricity – the OSRAM Off-Grid Project in line with the UN Millennium Goals Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 9
  • 10. Agenda 1. OSRAM and Sustainability 2. Extended Producer Responsibility 3. Global Market Transformation Project 4. CDM 5. Off-Grid Lighting Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 10
  • 11. Extended Producer Responsibility – Global The necessity and challenge of environmentally friendly lamp disposal OSRAM supports the setup of industry systems that manage the environmental friendly and efficient retraction of lamps and initiates the dialogue with authorities to shape legislation facilitating this effort. • OSRAM is the driving force in the lighting industry activities to develop, establish and continuously improve the sustainable and efficient producer retraction schemes in the European Union according to the WEEE* regulation • OSRAM will proactively support authorities all over the world to define proper legislation for lamp recycling Lamps are special among electrical equipment • Fragility and Hazardous waste content • Low weight (ca. 2% of total WEEE waste) but high volume (ca. 900 million WEEE relevant lamps per year) put on the market (ca. 70% of WEEE Waste) • Collection and recycling costs are considerable in relation to product prices. *WEEE: Waste Electrical and Electronic Equipment Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 11
  • 12. A Level Playing Field – Requirements for a proper regulation To fit to the specific requirements for lamps, legislation needs to be Legal and regulatory 1. Lamps-specific scenarios 2. In force and effectively enforced Finance and throughout the national territory Governance control scenarios scenarios 3. Providing for a financing obligation calculated on the basis of the current Information market share of all lamp producers Stakeholder flow and commitment 4. Creating a mandatory on-charging of reporting scenarios the EPR costs through the supply scenarios Operations and chain in a visible manner infrastructure scenarios 5. Implemented and run via one national scheme controlled by producers (tax The optimal scenario for a or market driven) country Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 12
  • 13. Agenda 1. OSRAM and Sustainability 2. Extended Producer Responsibility 3. Global Market Transformation Project 4. CDM 5. Off-Grid Lighting Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 13
  • 14. Market Transformation in Less Developed Countries Initiative to create a PPP for efficient lighting in LDC with GEF and UNEP Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 14
  • 15. Market Transformation in Less Developed Countries With the GEF/UNEP Market Transformation Project, good lighting will no longer be limited to the privileged few • The agreement is an important first step • Over a six year period, OSRAM is putting up more than 6 million dollars to further this cause • We ask all stakeholders in lighting to participate in this initiative, and to support it both financially and with their respective know-how Help make efficient, quality, lighting an affordable commodity all over the world – of benefit both to society and the environment ! Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 15
  • 16. Agenda 1. OSRAM and Sustainability 2. Extended Producer Responsibility 3. Global Market Transformation Project 4. CDM 5. Off-Grid Lighting Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 16
  • 17. CDM mechanism for reducing CO2 emissions OSRAM became the world’s first lighting manufacturer to receive approval from the United Nations for a “Clean Development Mechanism” (CDM) for reducing CO2 emissions in developing countries • Based on the Kyoto Protocol it replaces millions of incandescent light bulbs by energy-saving lamps • This is because the target group comprises house- holds – mainly in Africa and Asia – that could not normally otherwise afford to buy energy-saving lamps • The tools for refinancing this investment are the CO2 certificates generated from the CDM project • Together with RWE, the largest German power generating company, OSRAM is launching their first CDM energy efficiency project in India. High-quality OSRAM energy-saving lamps will be distributed to around 700,000 households in the Vishakhapatnam region. In all, this project may save up to 400,000 tonnes of CO2 Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 17
  • 18. CDM - Details The calculation of the CERs was approved by the UNFCCC ∆ in kWh · ( Grid Emission Factor in g CO2/ kWh) · 10 years = CER’s ($$) Product Requirement: 2 Million DULUX EL Longlife Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 18
  • 19. Details: The Project Area Geographical boundary of project area has to be clearly defined No other CDM project is registered in the project area All participating households must be registered customers of the utility company Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 19
  • 20. Details: Training Detailed training of distribution team is mandatory Lamp exchange simulations and Training material provide a practical and easy learning process Bilingual Training ensures that contains have been fully understood. Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 20
  • 21. Details: Distribution of Lamps The correct distribution & exchange of lamps is the key issue for a successful project : ● The distribution of the lamps will be done by the local utility company in collaboration with Self-Help- Groups in the urban as well as the rural areas ● OSRAM will intensively train all section leaders of the local utiliy as well as the NGOs ● OSRAM will temporarily hire additional staff to assure a qualified training & distribution Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 21
  • 22. Details: Distribution of Lamps Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 22
  • 23. Agenda 1. OSRAM and Sustainability 2. Extended Producer Responsibility 3. Global Market Transformation Project 4. CDM 5. Off-Grid Lighting Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 23
  • 24. Off Grid Lighting OSRAM is addressing 1.6 bn people dependant on “fuel-based lighting” 1/4 of the world's population relies on These people account for a large share of kerosene or candle light for illumination kerosene consumption and CO2 emission. Annual fuel consumption for lighting: About 20 billion gallons of kerosene 24% 1.6 billion people Annual emission of carbon dioxide: About 190 million tons of CO2 76% 5.0 billion people The present price for 20 billion gallons of kerosene amounts to: >50 billion $ For its users, kerosene is dangerous, expensive and unhealthy while offering low quality light BUT: it can be bought in small portions, and thus allows for low and irregular incomes OSRAM has developed an innovative off-grid concept “beyond the product” where light can be bought in small portions, providing an inexpensive solution. Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 24
  • 25. Off Grid Lighting – The Lake Victoria Project Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 25
  • 26. Off Grid Lighting – The Lake Victoria Project A pilot project with "Energy Hubs" on Lake Victoria has been started The concept is simple – Lanterns and batteries are charged at a solar-powered "Energy Hub". An innovative financing ensures energy and lighting at affordable costs for the BoP The first three energy hubs have been built on the shores on Lake Victoria. Providing Light without kerosene is especially important here: • The fishermen spend up to 70% of their income for kerosene Lake Victoria – they profit from the lower price of light, with the OSRAM solution up to 40% • Kerosene spills are avoided, and much less CO2 is emitted • The pilot projects (OSRAM invests approx. 2Mio €) serve to test the viability of an exciting new business model. Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 26
  • 27. Off Grid Lighting – The Lake Victoria Project Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 27
  • 28. Off Grid Project - Mbita Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 28
  • 29. Off Grid Lighting – The Lake Victoria Project Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 29
  • 30. Off Grid Project – Technical Details Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 30
  • 31. A special tip from OSRAM on saving energy There is further saving potential even with the most efficient lighting When the music's over – turn out the lights. Christian Merz | OSRAM Initiatives in Developing Countries Conference: "The Future of Sustainable Products and Services" Sept 28th, 2009 | Page 31

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