Fast Track to                                   Successful Innovation                                                     ...
“Sometimes when you innovate,                                        you make mistakes.                                   ...
Innovation is all about changing an organisation’s way ofworking          Corporate Strategy                   Corporate V...
The more complex an organisation the more difficult it willbe to drive innovation and initiate a change                   ...
Innovational energy has to “survive” devitalization bycommon obstacles and high expectations              Corporate Obstac...
There are three key challenges when improving corporateinnovative energy and success                                      ...
How to find and foster the right idea?Successful innovations at CSC need space to communicatewith internal and external so...
How to find and foster the right idea?Innovation via social media worked for CSC through a well-crafted ecosystem integrat...
How to find and foster the right idea?You have to plan the start of discussions about innovationbut your plans always have...
How to smartly turn an idea into a product?Leveraging mobile payment to innovate AirPlus’ businesstravel management soluti...
How to smartly turn an idea into a product?Prototyping is a key element during the innovation processto show possibilities...
How to ensure continuous success?For Eniro innovative products and related business modelsinto existing system infrastruct...
How to ensure continuous success?With a flexible cloud based billing solution Eniro is able toimprove their customer proce...
How to ensure continuous success?All in all Eniro has increased its flexibility when monetizingnew products and services •...
Innovation trends and how the telecom industry will meetthe three innovation challenges                                   ...
Thank YouCSC Proprietary and Confidential        30 May 2012   16
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TK Europa 2012: Fast track for innovations

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Tom Lurtz, Direktor Business Consulting bei CSC zum Thema Innovation.

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TK Europa 2012: Fast track for innovations

  1. 1. Fast Track to Successful Innovation Tom Lurtz Director Business Consulting May 23rd 2012CSC Proprietary and Confidential
  2. 2. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” Steve JobsCSC Proprietary and Confidential 30 May 2012 2
  3. 3. Innovation is all about changing an organisation’s way ofworking Corporate Strategy Corporate Value Drastically change the way Improve meeting new customer business is done, e.g. new demands by leveraging new business models. technological or sourcing capabilities INNOVATION Management Operations Increase the capabilities of the Improvement of processes, tools organisation e.g. in terms of and monitoring for innovation talent, culture and governanceCSC Proprietary and Confidential 30 May 2012 3
  4. 4. The more complex an organisation the more difficult it willbe to drive innovation and initiate a change Source: http://bank2book.com, BANK 2.0: Are Banks too Big to Change?CSC Proprietary and Confidential 30 May 2012 4
  5. 5. Innovational energy has to “survive” devitalization bycommon obstacles and high expectations Corporate Obstacles Expectations • Corporate organisation and processes • Control mania • Lack of talent, passion and persistence • Legacy IT systems • Funding? Better you speed up and be successful!CSC Proprietary and Confidential 30 May 2012 5
  6. 6. There are three key challenges when improving corporateinnovative energy and success 3. Innovation effectiveness How to ensure continuous success? 2. Innovation execution How to smartly turn the idea into a product? 1. Innovation sourcing How to find and foster the right idea?CSC Proprietary and Confidential 30 May 2012 6
  7. 7. How to find and foster the right idea?Successful innovations at CSC need space to communicatewith internal and external sourcesC3 increases innovational energy Collapsing time and distance barriers to leverage global expertise Reducing time for idea specification CSC’s Collaboration Journey Greater ease in locating and engaging experts Improved on-boarding of Stakeholders Collaborating more broadly to improve innovation efficiencyCSC Proprietary and Confidential 30 May 2012 7
  8. 8. How to find and foster the right idea?Innovation via social media worked for CSC through a well-crafted ecosystem integrated into corporate business areas Key corporate business areas PRODUCT OPERA- MARKETING SALES SERVICE HR IT R&D TIONSCSC Proprietary and Confidential 30 May 2012 8
  9. 9. How to find and foster the right idea?You have to plan the start of discussions about innovationbut your plans always have to be flexible for adaption CSC’s first year with C3 If you plan well, they will come! Collaboration Activities  Be Credible  Engage Sponsors  Move quickly  Plan for Adoption  Be Ready to AdaptCSC Proprietary and Confidential 30 May 2012 9
  10. 10. How to smartly turn an idea into a product?Leveraging mobile payment to innovate AirPlus’ businesstravel management solution Pre-Travel Payment Post-Travel while travelling Travel permits and authorizations  Leveraging NFC instead of card or cash Travel Manager Flight bookings BENEFITS via Company payment LH FRA – LON C Account 27.Feb Etix Improved database to Gather further 220-34567890 analyze and optimize information corporate travels Bookings (e.g. # of with nights) travel through a Business Traveler organizer mobile app Advanced travel data Speed up travel management capabilities expenses by by connecting booking and integrating advanced payment information travel dataCSC Proprietary and Confidential 30 May 2012 10
  11. 11. How to smartly turn an idea into a product?Prototyping is a key element during the innovation processto show possibilities and ensure meeting requirements Integration of AirPlus’ Innovation and Prototype Process Several prototype releases for Approach internal stakeholders and clients 1. Early involvement of internal stakeholders to show and prove Design Step by Step Packaging Deployment possibilities Prototyping 2. Involvement of clients to ensure meeting Device requirements Testing TestingCSC Proprietary and Confidential 30 May 2012 11
  12. 12. How to ensure continuous success?For Eniro innovative products and related business modelsinto existing system infrastructure was a challenge Business Challenges IT Challenges New pricing plans require Quick product launches to stay complex billing system ahead of the competition changes Online recurring revenue model Budget constraints for added with flexibility to be adapted quickly hardware and software to meet frequent changes Ensuring high availability and Business model to be changed due capability to evolve with rapidly to existing IT infrastructure changing requirementsCSC Proprietary and Confidential 30 May 2012 12
  13. 13. How to ensure continuous success?With a flexible cloud based billing solution Eniro is able toimprove their customer process from contact to cash Market Solution Market Solution Create Increase speed to Eniro is using a seperate Once customer market and rapidly CRM solution to manage accepts offer/order test new prices the marketing and an account is and plans customer follow-up created Order Fulfillment & Present $ service delivery Bill Privision Service Multi- vis partners and language, Calculate Bill activate multi- Receive Meter Usage When ready, ARIA is CloudBill currency Payment Track, measure, load activated and will support  Cash, Check, and rate usage – start billing according automated Credit Cards measure flexible tier- to subscription an CSC CLOUDBILL™ billing and net terms based pricing usage Powered by AriaCSC Proprietary and Confidential 30 May 2012 13
  14. 14. How to ensure continuous success?All in all Eniro has increased its flexibility when monetizingnew products and services • Breaking the billing bottle neck for innovative offerings • Cut operational costs and reduce capital investment • Increase availability and scalability • Quick reactions to rapid business changesCSC Proprietary and Confidential 30 May 2012 14
  15. 15. Innovation trends and how the telecom industry will meetthe three innovation challenges 3. Innovation effectiveness How to ensure continuous success? 2. Innovation execution How to smartly turn the idea into a product? 1. Innovation sourcing How to find and foster the right idea? Cross industry innovations will become even more significant 1.  Designing and managing an open innovation processes Further acquisitions of new, small and independent players 2.  Integrating innovative companies into an organisation Rising customer demand for individual security and privacy 3.  Enhancing services and building customer tailored offersCSC Proprietary and Confidential 30 May 2012 15
  16. 16. Thank YouCSC Proprietary and Confidential 30 May 2012 16
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