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Rohit_ISB Digital Summit_12172012
Rohit_ISB Digital Summit_12172012
Rohit_ISB Digital Summit_12172012
Rohit_ISB Digital Summit_12172012
Rohit_ISB Digital Summit_12172012
Rohit_ISB Digital Summit_12172012
Rohit_ISB Digital Summit_12172012
Rohit_ISB Digital Summit_12172012
Rohit_ISB Digital Summit_12172012
Rohit_ISB Digital Summit_12172012
Rohit_ISB Digital Summit_12172012
Rohit_ISB Digital Summit_12172012
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Rohit_ISB Digital Summit_12172012

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After attending #ISB #DigitalSummit 2012, Prepared and Delivered this #presentation for my peers at work.

After attending #ISB #DigitalSummit 2012, Prepared and Delivered this #presentation for my peers at work.

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  • 1. Digitalization : The “How” and “When“ Rohit Kumar Cherukuri Deloitte Analytics Functional Marketing – SM&BD
  • 2. Copyright © 2012 Deloitte Development LLC. All rights reserved.1 Future of Digital Ecosystem: A vision Statement Rajan Anandan, Google India. • “Entertainment”– Killer app in India • Create comfort in consumers mind • 20K online retail transactions per day • Advt. market in India is worth ____ If the Mobile penetration increases by 10%, the countries GDP Increases by 1.5 %
  • 3. Copyright © 2012 Deloitte Development LLC. All rights reserved.2 Digital Anthropology vs. Data Science in Social Marketing Prof. Arun Sundararajann, NYU-Stern School of Management, US. • Engagement vs. promotion on social media. • “No exact science of Social” • Customers are the “Black Box” now
  • 4. Copyright © 2012 Deloitte Development LLC. All rights reserved.3 User Profiling to Manage Internet Advertising Campaigns Prof. Vijay Mookherjee, University of Texas at Dallas, USA • ‘’Advertiser & Ad-firms are happy with more clicks; but publishers care about impressions as well’’ • “No relationship between clicks and brand opinion”- Nielsen in 2011 • Angry Birds is played the most by___
  • 5. Copyright © 2012 Deloitte Development LLC. All rights reserved.4 Analytics in the New Mobile Economy Prof. Anindya Ghose, NYU, Stern School of Business shares a case study from Seoul • Cookies don’t work on Mobile phones • With Big Data comes Big Power • Sequence of accessibility matters 27 million smartphones in India
  • 6. Copyright © 2012 Deloitte Development LLC. All rights reserved.5 Understanding of the consumer behaviour on mobile and mobile social media for brand building and m-Commerce Vikramaditya Sharma - Nielsen Gerard Rego, Nokia On an Average people use 4 Apps a day. Lifecycle of Best apps is ______
  • 7. Copyright © 2012 Deloitte Development LLC. All rights reserved.6 Nitish Tipnis, Nissan Motors, sharing case study on how Nissan uses Social Media in Marketing Ashish Chawla, Cognizant talking about role of Social Media in companies/businesses Kedar Gavane, Comscore laying out the State of the Internet Worldwide and in India 7PM-10PM is the time when all the 3 devices are used and is ideal for targeting.
  • 8. Copyright © 2012 Deloitte Development LLC. All rights reserved.7 Talk about Networked World and here is an example! Prof. Galit, ISB Sandeep Khurana, study on popular TV program “Satyamev Jayate” On Digital Platforms Men look for utility and Women – Communicate and Socialize
  • 9. Copyright © 2012 Deloitte Development LLC. All rights reserved.8 How to harness the power of Digital Self Vijayanta Gupta, Adobe UK 3 major ingredients of your digital experience: • Data • Content • Optimization As a marketers – • Data is the left hand • Content is the right hand of digital experiences
  • 10. Copyright © 2012 Deloitte Development LLC. All rights reserved.9 Industry Keynote - Ajit Balakrishnan, Chairman Rediff.com Entrepreneurship - Ridding Waves ?
  • 11. Copyright © 2012 Deloitte Development LLC. All rights reserved.10 THE FUTURE OF DIGITAL - Nov. 27, 2012 Source: IGNITION: Future of Digital conference on Nov 27-28, New York.. Increases the average open rates and CTR by 6%.
  • 12. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2012 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited

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