Unique SellingPropositionHOW TO FIND IT?
What is USP? Something unique Something that differents you Connected to product Specific benefit What our brand/prod...
You need to knowWho are you futurecustomers? Who are your competitors?
Segmentation Targeting Positioning
What can be useful Marketing research Brainstorming Brainwriting Redefining sentences Redrawing pictures Problem sol...
Never forgetProducts Needs
Thank you for your attentionONDŘEJ DUFEK
Unique Selling Proposition
Unique Selling Proposition
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Unique Selling Proposition

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Unique Selling Proposition

  1. 1. Unique SellingPropositionHOW TO FIND IT?
  2. 2. What is USP? Something unique Something that differents you Connected to product Specific benefit What our brand/product has andothers don‘t What we are best at The Argument Value for customers Reason to buy Time limitedWhat is USP?
  3. 3. You need to knowWho are you futurecustomers? Who are your competitors?
  4. 4. Segmentation Targeting Positioning
  5. 5. What can be useful Marketing research Brainstorming Brainwriting Redefining sentences Redrawing pictures Problem solving matrix
  6. 6. Never forgetProducts Needs
  7. 7. Thank you for your attentionONDŘEJ DUFEK

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