MICE events Open to public Unknown number of participants Unclear profit Segmentation needed Promotion strategy Closed to public Known number of participants Clear profit if neccessary Less (or no) and more targeted promotion
Types of MICE events Congress Conference Symposium Colloquium Seminar Exhibition Fair Businesspresentation Press conference Workshop Company day Etc.
Conventions statistics According to UIA (Union of InternationalAssociation) At least 300 participants At least 40% of participants are foreigners Participants are from 5 countries at least Convention is 3 days or more long
MICE events placesCongress centresCongress hallsMultipurpose hallsHotels and hotel resortsExhibition groundsUniversitiesSpecific places
MICE Cruise facts Floating conference centres Easier program changes Almost everything is included in one price Interest grown by 76% in 2011 in Middle East 7 days mini-cruises in Middle East Combination of convention and incentive Many operators in Asia are diversifyingtowards the MICE market Very young segment
Where to search forinformation on technicalequipment Global industry information InfoComm International http://www.infocomm.org/cps/rde/xchg/infocomm/hs.xsl/index.htm If you want an instalation CEDIA – Custom electronic and design instalationassociation http://www.cedia.net/ If you want to rent a concrete brand Bosh -http://www.congressrentalnetwork.com/crn/home.aspx L-acoustics - http://www.l-acoustics.com/rentals-rental-network-15.html
Associations International Association of ProffesionalCongress Organisershttp://www.iapco.org/ Association Internationale des Palais deCongres http://www.aipc.org/ International Congress and ConventionAssociation http://www.iccaworld.com/
Convention bureau Czech Convention Bureauhttp://www.czechconvention.cz Prague Convention Bureauhttp://www.pragueconvention.cz/ Moravia Convention Bureauhttp://www.moraviaconvention.cz/ Austria Convention Bureauhttp://www.acb.at List of Convention bureaushttp://www.cvent.com/rfp/convention-visitors-bureau-directory-ee12b9994b424e4f91f7d48ae60d170c.aspx
How to promote you facility Use pictograms Use videohttp://youtu.be/Zh3lbKZGZJM Have an easy-to-usewebsite Use direct marketing Cooperate withConvention Bureaus Convention catalogues Ambassadors Cooperate with PCO Be different!