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Transcript

  • 1. MICEIng. Ondřej Dufek, Ph.D., DiS.Department of Marketing and TradeFBE MENDELU in Brno
  • 2. MICEMeetings IncentivesConventions Exhibitions
  • 3. What is MICE about? Traveling Accommodation Food and beverages Transport Business Knowledge Contacts Interesting places Entertainment
  • 4. What is MICE about?MONEY
  • 5. MICE events Open to public Unknown number of participants Unclear profit Segmentation needed Promotion strategy Closed to public Known number of participants Clear profit if neccessary Less (or no) and more targeted promotion
  • 6. Types of MICE events Congress Conference Symposium Colloquium Seminar Exhibition Fair Businesspresentation Press conference Workshop Company day Etc.
  • 7. Accompanying eventsSocial eventsCultural eventsProgram foraccompanying personsPre-eventsPost-events
  • 8. Conventions statistics According to UIA (Union of InternationalAssociation) At least 300 participants At least 40% of participants are foreigners Participants are from 5 countries at least Convention is 3 days or more long
  • 9. MICE events placesCongress centresCongress hallsMultipurpose hallsHotels and hotel resortsExhibition groundsUniversitiesSpecific places
  • 10. MICE Cruise facts Floating conference centres Easier program changes Almost everything is included in one price Interest grown by 76% in 2011 in Middle East 7 days mini-cruises in Middle East Combination of convention and incentive Many operators in Asia are diversifyingtowards the MICE market Very young segment
  • 11. Main hallhttp://www.youtube.com/watch?v=ARuJQPd1V20
  • 12. Possible layouts
  • 13. Theather / Conference/Concert / Cinema
  • 14. Classroom
  • 15. Cabaret
  • 16. U-shape
  • 17. Banquet
  • 18. Boardroom
  • 19. Cocktail / Reception
  • 20. Who is the customer?
  • 21. Who is the customer?OrganizerParticipantsParticipantsParticipantsParticipantsParticipantsParticipants
  • 22. Who is the customer?Organizer(Client)ServiceproviderParticipantsParticipantsServiceproviderParticipantsParticipantsServiceproviderParticipantsParticipants
  • 23. Who is the customer?Client(Organiser)PCOServiceproviderParticipantsParticipantsServiceproviderParticipantsParticipantsServiceproviderParticipantsParticipants
  • 24. Who is the customer?Client(Organiser)DMC PCOServiceproviderParticipantsParticipantsServiceproviderParticipantsParticipantsServiceproviderParticipantsParticipants
  • 25. MICE technical equipmentAudio equipmentVideo equipmentSpecial convention equipmentConference microphoneshttp://youtu.be/TrdqfaueOrIInterpreting equipmenthttp://youtu.be/qDyVDI4YGGYhttp://youtu.be/dPF-iNmbxC8Audience response systemshttp://youtu.be/h5pNAyPIhsQ
  • 26. Where to search forinformation on technicalequipment Global industry information InfoComm International http://www.infocomm.org/cps/rde/xchg/infocomm/hs.xsl/index.htm If you want an instalation CEDIA – Custom electronic and design instalationassociation http://www.cedia.net/ If you want to rent a concrete brand Bosh -http://www.congressrentalnetwork.com/crn/home.aspx L-acoustics - http://www.l-acoustics.com/rentals-rental-network-15.html
  • 27. Associations International Association of ProffesionalCongress Organisershttp://www.iapco.org/ Association Internationale des Palais deCongres http://www.aipc.org/ International Congress and ConventionAssociation http://www.iccaworld.com/
  • 28. Convention bureau Czech Convention Bureauhttp://www.czechconvention.cz Prague Convention Bureauhttp://www.pragueconvention.cz/ Moravia Convention Bureauhttp://www.moraviaconvention.cz/ Austria Convention Bureauhttp://www.acb.at List of Convention bureaushttp://www.cvent.com/rfp/convention-visitors-bureau-directory-ee12b9994b424e4f91f7d48ae60d170c.aspx
  • 29. How to promote you facility Use pictograms Use videohttp://youtu.be/Zh3lbKZGZJM Have an easy-to-usewebsite Use direct marketing Cooperate withConvention Bureaus Convention catalogues Ambassadors Cooperate with PCO Be different!
  • 30. MICE manager requestsMICEmanagerEmpatheticDecisiveTargetedTechnicallyskilledCrisis managerAuthorityCommunicative
  • 31. Trends in MICE Lack of qualified employees Outsourcing Changing seasonality New meeting places Multiplexes Transport vehicles Airports Castles Ships
  • 32. Thank you for your attention