SWOT Analysis and      Marketing mix of the    Hungarian Cruise TourismBalla Bernadett   Filip JánosGyuricza Miklós Horvát...
SWOT
STRENGTHIn general• Domestic rivers and waters provide good opportunity for   water-based tourism• For manually driven veh...
WEAKNESSESIn general• The traffic of small ships has decreased since the   construction of the Bősi locks many ports fail...
OPPORTUNITIESIn general• Language and technical training for front-door people• Improve the accessibility and conditions o...
THREATSIn general• Pollution• Smaller settlements became crowdedDanube• There are more international cruise companies than...
MARKETING MIX For international on River Danube
Product• Create new products-gastronomy• If they eat there, why don’t they stay in a hotel• Romantics- new topicPrice• Not...
Thank you for your    attention!
Homework Hungary
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Homework Hungary

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Homework Hungary

  1. 1. SWOT Analysis and Marketing mix of the Hungarian Cruise TourismBalla Bernadett Filip JánosGyuricza Miklós Horváth AlexaKovács Andrea Kővári AnitaMicheller Dávid
  2. 2. SWOT
  3. 3. STRENGTHIn general• Domestic rivers and waters provide good opportunity for water-based tourism• For manually driven vehicles - kayaks, canoes, rowing boats – available 3,870 km of waterwaysDanube• World Heritage and expectant sites along the river (Budapest, Mohács, (Esztergom))• National parks and proximity of rivers (eco-tourism and sports tourism) – DDNP Körös-Maros National ParkBalaton• In the shipping company accommodations the number of guest nights are growing• Balaton Card (20% discount to the total cost and scheduled cruise ticket prices)
  4. 4. WEAKNESSESIn general• The traffic of small ships has decreased since the construction of the Bősi locks many ports failed• The requirements are not given in the domestic large rivers for powered aquatic tourismDanube• Language problems, missing adequate language skills• Low number of portsBalaton• Missing option for ferrying to the western basin of the lake• Motorboats are not allowed
  5. 5. OPPORTUNITIESIn general• Language and technical training for front-door people• Improve the accessibility and conditions of docksDanube• Organize a „water-taxi” system in Budapest• Raise new routes (southern part of the country)Balaton• Use high-speed boats (vaporetto)• Enlargement of the sailing-season
  6. 6. THREATSIn general• Pollution• Smaller settlements became crowdedDanube• There are more international cruise companies than Hungarian ones• Environmental problems can’t be solvedBalaton• Dangerous for the flora, fauna• Low water level
  7. 7. MARKETING MIX For international on River Danube
  8. 8. Product• Create new products-gastronomy• If they eat there, why don’t they stay in a hotel• Romantics- new topicPrice• Not enough money for this journey-2000 Euro• You can GOOGLE on mainly the expensive journeys• Not only for rich peoplePromotion• Booking is only in English or bad quality of translating• Booking online must be improvedPlace• From Black Forest till Black Sea• Stations in the capitals-good for inhabitants and tourist as well
  9. 9. Thank you for your attention!

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