Homework Finland

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Homework Finland

  1. 1. Cruise tourism of Finland
  2. 2. Baltic sea• Big lakes usually offer Baltic sea a better comparison than ocean, because baltic sea has many lake-like characteristics. – Practically no tides – Northern bays and shores freeze during winters – Less saltier than ocean water• Finland largest cruise ports – Helsinki, Mariehamn, Turku
  3. 3. Typical cruise lines in Baltic sea
  4. 4. SWOT• Strengths – Tax free sales rights – Exotic archipelago – Corporate exhibitions – Cruise baltic – Low cost traveling – World class shipbuilding technology – ”Land of thousand lakes”
  5. 5. SWOT• Weaknesses – Low capacity – Small amount of foreign tourists – Marketing – Winter – Vulnerability of Baltic sea
  6. 6. SWOT• Opportunities – Improvement of winter tourism – Russian tourists – Sustainable development – Improvement of event services – Viking Grace
  7. 7. Viking Grace
  8. 8. SWOT• Threaths – Fuel costs – Fitting the new technology to the older ships – Current laws and directives (Sulphur directive) – Climate change – Current financial crisis
  9. 9. Thank you for listening!

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