Homework Belgium

201 views
164 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
201
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Homework Belgium

  1. 1. Cruise tourismPort of Antwerp – Port of ZeebruggeSWOT ANALYSIS BELGIUM1
  2. 2. INTRODUCTION2NAME COUNTRY OF ORIGINUtku MUTLU BELGIUM/TURKEYHafida ZLIF BELGIUMHeidi NENONEN BELGIUM/FINLANDSara VERVOORT BELGIUMKim VAN PEER BELGIUMXiaoshuang ZHAO BELGIUM/CHINA
  3. 3. INTRODUCTION3
  4. 4. 4• WHERE IS BELGIUM?
  5. 5. 5SWOT ANALYSIS1. Strengths2. Weaknesses3. Opportunities4. Threats5. Port of Antwerp6. Port of Zeebrugge
  6. 6. 6STRENGTHS
  7. 7. 7• MultilingualismDutch – French – GermanHallo Bonjour Guten Tag• Belgian cuisine: national productsBeer – Chocolate – chips with stew
  8. 8. 8• Multimodal connections
  9. 9. 9• A common currency• European Union Member− Free movement of goods− Free movement of capital− Free movement of services
  10. 10. 10• Plenty of hotel accommodations• Diamond sector• Antwerp: the second biggest port in Europe!
  11. 11. WEAKNESSES11
  12. 12. 12• No Belgian cruise operators• In Zeebrugge only 200 and 400 metre vessels• Locks in port of Antwerpvery time consuming
  13. 13. 13OPPORTUNITIES
  14. 14. 14• Combination cruise & city tripBrugesAntwerpHasselt
  15. 15. 15• Combination cruise & festival
  16. 16. 16• Great War remembrencee.g. Flanders Field• International connectionsHolland, Germany, France, Britain,…
  17. 17. 17• Fashion industry• Value added Logistics
  18. 18. 18THREATS
  19. 19. 19• Weather• Environmental footprint• Location (Amsterdam, Rotterdam, Dublin)
  20. 20. 20• Cruise tours focus on Mediterranean zone
  21. 21. 21• The North American market
  22. 22. 22PORT OF ANTWERP
  23. 23. 23Sea cruises:
  24. 24. 24• 2013: 531 River cruises• 1-7 days• Cruise terminal: 1,510 m2.• open 24 hours a day, 365 days a year• The water depth is 8,23 meters• Average tidal difference of 5,29 meters• Maximum allowed LOA: 265 meters• city center: 300m
  25. 25. 25PORT OF ZEEBRUGGE
  26. 26. 26• Ideal location• deepsea port• At the axis of sea traffic between Englandand the Continent• On the coast of the North Sea with its famoussandy beaches• short distance from the major cultural citiesof Europe
  27. 27. 27• Water depth at hige tide: 16.5 m• Average tidal difference of 4,50 meters• Port acces:− Lock free− Deep water quays up to 12 m− weather protected passengergangway• Cruise ships berth at:− Harbour Mole: 200 m loa− Swedish Quay: 400 m loa
  28. 28. 28• easy access to the historical cities and touristareas in Belgium, Holland, Germany andFrance.
  29. 29. 29• Easy and non-congested road connections− Bruges 20 minutes− Antwerp 80 minutes− Brussels 75 minutes− Amsterdam 3 hours− Paris 3 hours− Köln (Cologne) 3 hours• 2013: 93 cruises from all around the world
  30. 30. 30Conclusion
  31. 31. 31THANK YOU FOR LISTENING

×