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Homework Belgium

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Homework Belgium Homework Belgium Presentation Transcript

  • Cruise tourismPort of Antwerp – Port of ZeebruggeSWOT ANALYSIS BELGIUM1
  • INTRODUCTION2NAME COUNTRY OF ORIGINUtku MUTLU BELGIUM/TURKEYHafida ZLIF BELGIUMHeidi NENONEN BELGIUM/FINLANDSara VERVOORT BELGIUMKim VAN PEER BELGIUMXiaoshuang ZHAO BELGIUM/CHINA
  • INTRODUCTION3
  • 4• WHERE IS BELGIUM?
  • 5SWOT ANALYSIS1. Strengths2. Weaknesses3. Opportunities4. Threats5. Port of Antwerp6. Port of Zeebrugge
  • 6STRENGTHS
  • 7• MultilingualismDutch – French – GermanHallo Bonjour Guten Tag• Belgian cuisine: national productsBeer – Chocolate – chips with stew
  • 8• Multimodal connections
  • 9• A common currency• European Union Member− Free movement of goods− Free movement of capital− Free movement of services
  • 10• Plenty of hotel accommodations• Diamond sector• Antwerp: the second biggest port in Europe!
  • WEAKNESSES11
  • 12• No Belgian cruise operators• In Zeebrugge only 200 and 400 metre vessels• Locks in port of Antwerpvery time consuming
  • 13OPPORTUNITIES
  • 14• Combination cruise & city tripBrugesAntwerpHasselt
  • 15• Combination cruise & festival
  • 16• Great War remembrencee.g. Flanders Field• International connectionsHolland, Germany, France, Britain,…
  • 17• Fashion industry• Value added Logistics
  • 18THREATS
  • 19• Weather• Environmental footprint• Location (Amsterdam, Rotterdam, Dublin)
  • 20• Cruise tours focus on Mediterranean zone
  • 21• The North American market
  • 22PORT OF ANTWERP
  • 23Sea cruises:
  • 24• 2013: 531 River cruises• 1-7 days• Cruise terminal: 1,510 m2.• open 24 hours a day, 365 days a year• The water depth is 8,23 meters• Average tidal difference of 5,29 meters• Maximum allowed LOA: 265 meters• city center: 300m
  • 25PORT OF ZEEBRUGGE
  • 26• Ideal location• deepsea port• At the axis of sea traffic between Englandand the Continent• On the coast of the North Sea with its famoussandy beaches• short distance from the major cultural citiesof Europe
  • 27• Water depth at hige tide: 16.5 m• Average tidal difference of 4,50 meters• Port acces:− Lock free− Deep water quays up to 12 m− weather protected passengergangway• Cruise ships berth at:− Harbour Mole: 200 m loa− Swedish Quay: 400 m loa
  • 28• easy access to the historical cities and touristareas in Belgium, Holland, Germany andFrance.
  • 29• Easy and non-congested road connections− Bruges 20 minutes− Antwerp 80 minutes− Brussels 75 minutes− Amsterdam 3 hours− Paris 3 hours− Köln (Cologne) 3 hours• 2013: 93 cruises from all around the world
  • 30Conclusion
  • 31THANK YOU FOR LISTENING