Market Opportunities in the Caribbean Berletta Forrester Export Promotion Manager 2011 February 22
Presentation Outline <ul><li>Part 1: CARIFORUM </li></ul><ul><ul><li>Background </li></ul></ul><ul><ul><li>CARICOM Intra-R...
 
CARIFORUM –  Forum Of Caribbean States <ul><li>CARIFORUM </li></ul><ul><ul><li>14 Member Countries of CARICOM  plus the Do...
CARICOM ’ s Intra-Regional Trade Policy: CSME <ul><li>2001 - Revised treaty of Chaguaramas established the Caribbean Commu...
Implications of CARICOM Single Market
CARICOM Intra-regional and Extra-Regional Trade - 1996 - 2004 US$ billions & percent 81.9
CARICOM Intra-Regional Trade  <ul><li>More Developed Countries accounted for 93% of Intra regional trade </li></ul><ul><li...
CARICOM Intra Regional Trade  <ul><li>Differences in production and export structures </li></ul><ul><ul><li>T& T – economi...
Factors in Market Selection  <ul><li>Solicit information on market potential and make decision based on the data: </li></u...
CARICOM Countries – Selected Indicators
Trinidad & Tobago <ul><li>Population: 1,228,691  </li></ul><ul><li>Currency: Trinidad and Tobago dollars (TTD) </li></ul><...
Trinidad – the Jamaican perspective <ul><li>Oil-rich </li></ul><ul><li>Very dynamic economy </li></ul><ul><li>Main exporte...
Guyana <ul><li>Population: 748,486 </li></ul><ul><li>Currency : Guyanese dollar (GYD)  </li></ul><ul><li>Exchange rate: US...
Guyana – the Jamaican perspective <ul><li>Export potential </li></ul><ul><ul><li>Manufactured goods </li></ul></ul><ul><ul...
Suriname <ul><li>Population: 486,618  </li></ul><ul><li>Currency: Surinamese dollar (SRD) </li></ul><ul><li>Exchange rate:...
Suriname – the Jamaican perspective <ul><li>Export potential </li></ul><ul><ul><li>Food products </li></ul></ul><ul><ul><l...
Barbados <ul><li>Population: 285,653  </li></ul><ul><li>Currency: Barbadian Dollar (BBD) </li></ul><ul><li>Exchange rate: ...
Barbados – the Jamaican perspective <ul><li>Non-tariff barriers </li></ul><ul><li>Its strength is service </li></ul><ul><l...
Dominican Republic <ul><li>Population: 9,823,821 </li></ul><ul><li>Currency: Dominican peso (DOP) </li></ul><ul><li>Exchan...
Haiti <ul><li>Population:  9,719,932 </li></ul><ul><li>Currency: Gourdes (HTG) </li></ul><ul><li>Exchange rate: US $1 = 41...
Belize <ul><li>Population:  314,522 </li></ul><ul><li>Currency: Belizean Dollar (BZD) </li></ul><ul><li>Exchange rate: US ...
The Organization of Eastern Caribbean States (OECS <ul><li>The OECS currently has nine members, spread across the Eastern ...
What are the key Market Opportunities?
Export Opportunities - Goods <ul><li>Manufactured goods </li></ul><ul><ul><li>Light manufacturing </li></ul></ul><ul><ul><...
Manufactured goods <ul><li>Light manufacturing </li></ul><ul><ul><li>Paper products & paperboard </li></ul></ul><ul><ul><l...
Chemicals <ul><li>Organic chemicals </li></ul><ul><li>Soaps, lubricants </li></ul><ul><li>Perfumes, cosmetics, toiletries ...
Baked products <ul><li>Strong demand for baked products – value of CARICOM Trade in baked products – US $108.5mn (2009) </...
<ul><li>Export of services </li></ul>
Service delivery within Caribbean
Export of services <ul><li>Anecdotal evidence suggests marked increase in level of intra-regional services trade over the ...
Export Opportunities - Services <ul><ul><ul><li>Business Development services </li></ul></ul></ul><ul><ul><ul><li>ICT </li...
Services Exports - Major Challenges <ul><li>Lack of institutional support </li></ul><ul><li>Diminished export competitiven...
Services Exports - JAMPRO ’ s Role <ul><li>Awareness Building </li></ul><ul><li>Public Private Partnerships </li></ul><ul>...
Transport and Logistics <ul><li>3 lines go to the Eastern Caribbean: </li></ul><ul><ul><li>Seaboard Jamaica </li></ul></ul...
Market Access Challenges <ul><li>Language </li></ul><ul><ul><li>Dom Rep </li></ul></ul><ul><ul><li>Haiti </li></ul></ul><u...
Tariff Barriers <ul><li>Some member countries still use trade charges e.g. customs charges, stamp duties on imports of CAR...
Non-Tariff Barriers <ul><li>Non-tariff barriers - widely used in CARICOM countries.  </li></ul><ul><li>While some countrie...
Non-Tariff Barriers Jamaica Promotions Corporation (JAMPRO) Type Country/Group Product Categories Import Licensing OECS Ag...
Non-Tariff Barriers Jamaica Promotions Corporation (JAMPRO) Type Country/Group Product Categories Anti-dumping and counter...
How to resolve instances of non-tariff barriers  <ul><li>Companies need to report any instances of non-tariff barriers to:...
Q & A Session <ul><li>End of Part 1 </li></ul>
French Caribbean Outermost Regions (FCORs) <ul><li>Part 2 </li></ul>
French Caribbean Outermost Regions (FCORs) <ul><li>Located in the Caribbean Basin but belong to France </li></ul><ul><ul><...
Martinique <ul><li>Significant imports from T & T </li></ul><ul><li>Main sectors: trade and commercial services, administr...
Market structure - Martinique <ul><li>WHOLESALE  SECTOR </li></ul><ul><li>Sophisticated distribution system for food produ...
Market structure - Martinique <ul><li>RETAIL  SECTOR </li></ul><ul><li>Most important retail food outlets: supermarkets an...
Guadeloupe <ul><li>1 of the 5 richest Caribbean islands </li></ul><ul><li>Service sectors contribute  70% of revenues </li...
Market structure - Guadeloupe <ul><li>WHOLESALERS/DISTRIBUTORS  </li></ul><ul><li>4 most important food distributors also ...
Market structure - Guadeloupe <ul><li>RETAIL  SECTOR </li></ul><ul><li>Supermarket sector – very well developed </li></ul>...
French Guiana <ul><li>Located on the South-American Continent </li></ul><ul><li>Main industries:  </li></ul><ul><ul><li>Go...
Background on the EPA <ul><li>Based on reciprocal trade between the EU & CARIFORUM </li></ul><ul><li>Entails liberalizatio...
What are the benefits from increased trade with FCORs? Jamaica Promotions Corporation (JAMPRO)
Total exports from CARIFORUM to FCORs 2006 - 2008 <ul><li>$US </li></ul>
CARI-FORUM Exports to FCORs by Country - 2006 – 2008 (US$)
CARIFORUM Exports to FCORs by Category - 2006 – 2008 (US$)
What products does Jamaica currently export to FCORs? <ul><li>Animal and farm products </li></ul><ul><ul><li>Lobster, shri...
Export opportunities to FCORs - Goods <ul><li>Agricultural & sea-food products </li></ul><ul><li>Agro-processing </li></ul...
Priority Area for Export Domestic Capacity Market Overview
Priority Area for Export Domestic Capacity Market Overview
Priority Area for Export Domestic Capacity Market Overview
Priority Area for Export Domestic Capacity Market Overview
Priority Area for Export Domestic Capacity Market Overview
Priority Area for Export Domestic Capacity Market Overview
Priority Area for Export Domestic Capacity Market Overview
Priority Area for Export Domestic Capacity Market Overview
Export opportunities to FCORs -Services <ul><li>Education  - Technical and Vocational Services </li></ul><ul><li>Fashion <...
Priority Area for Export Domestic Capacity Market Overview
Priority Area for Export Domestic Capacity Market Overview
Priority Area for Export Domestic Capacity Market Overview
Priority Area for Export Domestic Capacity Market Overview
Priority Area for Export Domestic Capacity Market Overview
Market Access Issues <ul><li>EU standards and regulations controlling plant and animal health, product quality, processing...
Market Access Issues <ul><li>Agro-business exporters face tighter minimum residue levels for exporting with trace elements...
Challenges/Barriers to Trade -  FCORs  <ul><li>Visa & associated entry requirements </li></ul><ul><li>Language </li></ul><...
Overcoming barriers to trade - FCORs Barrier Suggested ways to overcome Language CARIFORUM & FCOR BSOs to devise strategie...
Overcoming barriers to trade - FCORs Barrier Suggested ways to overcome EU Regulations & Standards Increased capacity of C...
Transportation Options to FCORs Jamaica Promotions Corporation (JAMPRO) SHIPPING OPTIONS TO FCORS AIRLINE OPTIONS TO FCORS...
Q & A Session <ul><li>End of Part 2 </li></ul>
Summary & recommendations <ul><li>Part 3 </li></ul>
Key Points <ul><li>Do your research & design your marketing strategy </li></ul><ul><li>It is of vital importance to invest...
Next steps – Producers/Exporters <ul><li>Fill the information gaps </li></ul><ul><li>Initiate more personal contact with f...
Next steps – JAMPRO <ul><li>Establish networks and partnerships with entities in FCORs </li></ul><ul><li>Facilitate contac...
Upcoming Events <ul><li>Trade Mission to the Bahamas - April </li></ul><ul><li>Trade Mission to the French Caribbean – Jul...
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JAMPRO - Market Opportunities Caribbean [B. Forrester]

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  • Berletta Forrester may I have a line to your discussion desk , I need info on how to go about exporting pork to the international market. thank you in response. email --s_ree1@yahoo.com or 1-876-791-9662
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JAMPRO - Market Opportunities Caribbean [B. Forrester]

  1. 1. Market Opportunities in the Caribbean Berletta Forrester Export Promotion Manager 2011 February 22
  2. 2. Presentation Outline <ul><li>Part 1: CARIFORUM </li></ul><ul><ul><li>Background </li></ul></ul><ul><ul><li>CARICOM Intra-Regional Trade </li></ul></ul><ul><ul><li>Country Profiles - MDCs </li></ul></ul><ul><ul><li>Export Opportunities </li></ul></ul><ul><ul><ul><li>Commodities </li></ul></ul></ul><ul><ul><ul><li>Services </li></ul></ul></ul><ul><li>Part 2: French Caribbean Outermost Regions (FCORs) </li></ul><ul><ul><li>Background </li></ul></ul><ul><ul><ul><li>EPA , Country Data </li></ul></ul></ul><ul><ul><li>Export Opportunities </li></ul></ul><ul><ul><ul><li>Commodities </li></ul></ul></ul><ul><ul><ul><li>Services </li></ul></ul></ul><ul><li>Summary, Next Steps & Closing </li></ul>
  3. 4. CARIFORUM – Forum Of Caribbean States <ul><li>CARIFORUM </li></ul><ul><ul><li>14 Member Countries of CARICOM plus the Dominican Republic. </li></ul></ul><ul><ul><li>Antigua & Barbuda </li></ul></ul><ul><ul><li>Bahamas </li></ul></ul><ul><ul><li>Barbados </li></ul></ul><ul><ul><li>Belize </li></ul></ul><ul><ul><li>Dominica </li></ul></ul><ul><ul><li>Grenada </li></ul></ul><ul><ul><li>Guyana </li></ul></ul><ul><ul><li>Haiti </li></ul></ul><ul><ul><li>Jamaica </li></ul></ul><ul><ul><li>Montserrat </li></ul></ul><ul><ul><li>St. Kitts & Nevis </li></ul></ul><ul><ul><li>St Vincent and the Grenadines </li></ul></ul><ul><ul><li>Suriname </li></ul></ul><ul><ul><li>Trinidad and Tobag o </li></ul></ul>
  4. 5. CARICOM ’ s Intra-Regional Trade Policy: CSME <ul><li>2001 - Revised treaty of Chaguaramas established the Caribbean Community and the CARICOM Single market and Economy </li></ul><ul><li>2006 – 12 Member states formally implemented the CARICOM Single Market (CSM) </li></ul>
  5. 6. Implications of CARICOM Single Market
  6. 7. CARICOM Intra-regional and Extra-Regional Trade - 1996 - 2004 US$ billions & percent 81.9
  7. 8. CARICOM Intra-Regional Trade <ul><li>More Developed Countries accounted for 93% of Intra regional trade </li></ul><ul><li>Major domestic exports over the period included: </li></ul><ul><ul><li>Cigarettes </li></ul></ul><ul><ul><li>Petroleum products (gasoline, lubricating oils, kerosene, propane and butanes </li></ul></ul><ul><ul><li>Aerated beverages </li></ul></ul><ul><ul><li>Sugar cane (raw) </li></ul></ul><ul><ul><li>Building cement </li></ul></ul>
  8. 9. CARICOM Intra Regional Trade <ul><li>Differences in production and export structures </li></ul><ul><ul><li>T& T – economic activity concentrated in oil and natural gas sector </li></ul></ul><ul><ul><li>Jamaica & Suriname – large mineral sectors </li></ul></ul><ul><ul><li>Guyana & Belize – economy dominated by agriculture </li></ul></ul><ul><ul><li>OECS countries, Bahamas and Barbados – mainly service-based economies </li></ul></ul><ul><li>Past decade, T&T ’ s exports to CARICOM grew by average 11% per year and CARICOM now absorbs 20% of that country ’ s total merchandise exports </li></ul><ul><li>Barbados and Jamaica have lost market share in the regional market </li></ul>
  9. 10. Factors in Market Selection <ul><li>Solicit information on market potential and make decision based on the data: </li></ul><ul><ul><li>Market importance in terms of size, per capita income, purchasing power </li></ul></ul><ul><ul><li>Importance in terms of culture, similar uses, purchasing patterns </li></ul></ul><ul><ul><li>Competing products, market conditions, distribution mechanisms, price, promotional spend and types of promotion </li></ul></ul><ul><ul><li>Regulation governing imports and marketing of products </li></ul></ul>
  10. 11. CARICOM Countries – Selected Indicators
  11. 12. Trinidad & Tobago <ul><li>Population: 1,228,691 </li></ul><ul><li>Currency: Trinidad and Tobago dollars (TTD) </li></ul><ul><li>Exchange rate: US$ 1 = TTD 6.33 </li></ul><ul><li>Major imports </li></ul><ul><ul><li>Mineral fuels </li></ul></ul><ul><ul><li>Lubricants </li></ul></ul><ul><ul><li>Machinery </li></ul></ul><ul><ul><li>Transportation equipment </li></ul></ul><ul><ul><li>Manufactured goods </li></ul></ul><ul><ul><li>Food </li></ul></ul><ul><ul><li>Chemicals </li></ul></ul>
  12. 13. Trinidad – the Jamaican perspective <ul><li>Oil-rich </li></ul><ul><li>Very dynamic economy </li></ul><ul><li>Main exporter within CARICOM </li></ul><ul><li>Very high per capita income </li></ul><ul><li>Demand for skilled labour </li></ul>
  13. 14. Guyana <ul><li>Population: 748,486 </li></ul><ul><li>Currency : Guyanese dollar (GYD) </li></ul><ul><li>Exchange rate: US $1 = GYD 204 </li></ul><ul><li>Major/principal imports </li></ul><ul><ul><li>Manufactured goods </li></ul></ul><ul><ul><li>Machinery </li></ul></ul><ul><ul><li>Petroleum </li></ul></ul><ul><ul><li>Food </li></ul></ul>
  14. 15. Guyana – the Jamaican perspective <ul><li>Export potential </li></ul><ul><ul><li>Manufactured goods </li></ul></ul><ul><ul><li>Food </li></ul></ul><ul><ul><li>Soaps </li></ul></ul><ul><li>Possibility for joint ventures with furniture sector </li></ul>
  15. 16. Suriname <ul><li>Population: 486,618 </li></ul><ul><li>Currency: Surinamese dollar (SRD) </li></ul><ul><li>Exchange rate: US $1 =SRD 2.745 </li></ul><ul><li>Major imports </li></ul><ul><ul><li>Capital equipment </li></ul></ul><ul><ul><li>Petroleum </li></ul></ul><ul><ul><li>Food stuff </li></ul></ul><ul><ul><li>Cotton </li></ul></ul><ul><ul><li>Consumer goods </li></ul></ul>
  16. 17. Suriname – the Jamaican perspective <ul><li>Export potential </li></ul><ul><ul><li>Food products </li></ul></ul><ul><ul><li>Consumer goods </li></ul></ul><ul><li>Source of raw material </li></ul><ul><li>Transportation challenges </li></ul><ul><li>Growing market </li></ul>
  17. 18. Barbados <ul><li>Population: 285,653 </li></ul><ul><li>Currency: Barbadian Dollar (BBD) </li></ul><ul><li>Exchange rate: US $1 = BBD 2 </li></ul><ul><li>Major Imports </li></ul><ul><ul><li>Consumer Goods </li></ul></ul><ul><ul><li>Machinery </li></ul></ul><ul><ul><li>Food products </li></ul></ul><ul><ul><li>Construction material </li></ul></ul><ul><ul><li>Chemicals </li></ul></ul><ul><ul><li>Fuel </li></ul></ul><ul><ul><li>Electrical components </li></ul></ul>
  18. 19. Barbados – the Jamaican perspective <ul><li>Non-tariff barriers </li></ul><ul><li>Its strength is service </li></ul><ul><li>Imports almost everything that is consumed </li></ul><ul><li>Very high number of high-income tourists </li></ul>
  19. 20. Dominican Republic <ul><li>Population: 9,823,821 </li></ul><ul><li>Currency: Dominican peso (DOP) </li></ul><ul><li>Exchange rate: US $1 = DOP 36.92 </li></ul><ul><li>Major imports </li></ul><ul><ul><li>Food products </li></ul></ul><ul><ul><li>Petroleum </li></ul></ul><ul><ul><li>Cotton & fabrics </li></ul></ul><ul><ul><li>Chemicals </li></ul></ul><ul><ul><li>Pharmaceuticals </li></ul></ul>
  20. 21. Haiti <ul><li>Population: 9,719,932 </li></ul><ul><li>Currency: Gourdes (HTG) </li></ul><ul><li>Exchange rate: US $1 = 41.19 HTG </li></ul><ul><li>Major imports: </li></ul><ul><ul><li>Food </li></ul></ul><ul><ul><li>Manufactured goods </li></ul></ul><ul><ul><li>Machinery and transport equipment </li></ul></ul><ul><ul><li>Fuels </li></ul></ul><ul><ul><li>Raw Material </li></ul></ul>
  21. 22. Belize <ul><li>Population: 314,522 </li></ul><ul><li>Currency: Belizean Dollar (BZD) </li></ul><ul><li>Exchange rate: US $1 = 2 BZD </li></ul><ul><li>Major imports: </li></ul><ul><ul><li>Food & Beverages </li></ul></ul><ul><ul><li>Tobacco </li></ul></ul><ul><ul><li>Manufactured goods </li></ul></ul><ul><ul><li>Machinery and transport equipment </li></ul></ul><ul><ul><li>Fuels </li></ul></ul><ul><ul><li>Chemicals </li></ul></ul><ul><ul><li>Pharmaceuticals </li></ul></ul>
  22. 23. The Organization of Eastern Caribbean States (OECS <ul><li>The OECS currently has nine members, spread across the Eastern Caribbean. </li></ul><ul><li>7 have full membership: </li></ul><ul><ul><li>Antigua & Barbuda </li></ul></ul><ul><ul><li>Dominica </li></ul></ul><ul><ul><li>Grenada </li></ul></ul><ul><ul><li>Montserrat </li></ul></ul><ul><ul><li>St Kitts & Nevis </li></ul></ul><ul><ul><li>St. Lucia </li></ul></ul><ul><ul><li>St Vincent and the Grenadines </li></ul></ul>
  23. 24. What are the key Market Opportunities?
  24. 25. Export Opportunities - Goods <ul><li>Manufactured goods </li></ul><ul><ul><li>Light manufacturing </li></ul></ul><ul><ul><li>Agro-processing </li></ul></ul><ul><li>Food & Beverages </li></ul><ul><ul><li>Baked products </li></ul></ul><ul><ul><li>Aqua-culture </li></ul></ul><ul><li>Chemicals </li></ul><ul><ul><li>Soaps, cleaning products </li></ul></ul>
  25. 26. Manufactured goods <ul><li>Light manufacturing </li></ul><ul><ul><li>Paper products & paperboard </li></ul></ul><ul><ul><li>Furniture, lighting, signs </li></ul></ul><ul><ul><li>Plastics </li></ul></ul><ul><ul><li>Rubbers </li></ul></ul><ul><li>Agro-processing </li></ul><ul><ul><li>Beverages, spirits, vinegar </li></ul></ul><ul><ul><li>Meat, fish & sea-food food preparations </li></ul></ul>Jamaica Promotions Corporation (JAMPRO)
  26. 27. Chemicals <ul><li>Organic chemicals </li></ul><ul><li>Soaps, lubricants </li></ul><ul><li>Perfumes, cosmetics, toiletries </li></ul><ul><li>Pharmaceutical products </li></ul>Jamaica Promotions Corporation (JAMPRO)
  27. 28. Baked products <ul><li>Strong demand for baked products – value of CARICOM Trade in baked products – US $108.5mn (2009) </li></ul><ul><li>Sector includes </li></ul><ul><ul><li>Communion wafers </li></ul></ul><ul><ul><li>Sweet biscuits </li></ul></ul><ul><ul><li>Waffles & wafers </li></ul></ul><ul><ul><li>Toasted bread and similar toasted products </li></ul></ul><ul><ul><li>Crisp bread and </li></ul></ul><ul><ul><li>Gingerbread </li></ul></ul><ul><li>Most dynamic CARICOM importers of baked products (2001- 2009) </li></ul><ul><ul><li>Suriname (19.2% annual growth rate) </li></ul></ul><ul><ul><li>Haiti (10.1%) </li></ul></ul><ul><ul><li>Belize (8.6% ) </li></ul></ul>
  28. 29. <ul><li>Export of services </li></ul>
  29. 30. Service delivery within Caribbean
  30. 31. Export of services <ul><li>Anecdotal evidence suggests marked increase in level of intra-regional services trade over the last decade </li></ul><ul><li>Industries include : </li></ul><ul><ul><li>Finance </li></ul></ul><ul><ul><li>Insurance </li></ul></ul><ul><ul><li>Tourism </li></ul></ul><ul><ul><li>Retail </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Business services </li></ul></ul>
  31. 32. Export Opportunities - Services <ul><ul><ul><li>Business Development services </li></ul></ul></ul><ul><ul><ul><li>ICT </li></ul></ul></ul><ul><ul><ul><li>Construction-related services </li></ul></ul></ul><ul><ul><ul><li>Production Services for the Entertainment Industry </li></ul></ul></ul>
  32. 33. Services Exports - Major Challenges <ul><li>Lack of institutional support </li></ul><ul><li>Diminished export competitiveness due to rising costs </li></ul><ul><li>Lack of entrepreneurship </li></ul><ul><li>Deficiency in knowledge and skills in export marketing of services </li></ul><ul><li>Absence of information about related export market opportunities and, generally, how to realize this potential. </li></ul>
  33. 34. Services Exports - JAMPRO ’ s Role <ul><li>Awareness Building </li></ul><ul><li>Public Private Partnerships </li></ul><ul><li>Institutional and Network Strengthening </li></ul><ul><li>Export Strategy Development </li></ul><ul><li>Enhancing Firm-level Competitiveness </li></ul><ul><li>Targeted Trade Promotion </li></ul><ul><li>Strengthening Brand Jamaica </li></ul>
  34. 35. Transport and Logistics <ul><li>3 lines go to the Eastern Caribbean: </li></ul><ul><ul><li>Seaboard Jamaica </li></ul></ul><ul><ul><li>Seafreight </li></ul></ul><ul><ul><li>CFS </li></ul></ul><ul><li>Amerijet air cargo services to the Caribbean (except Cuba) </li></ul>Jamaica Promotions Corporation (JAMPRO)
  35. 36. Market Access Challenges <ul><li>Language </li></ul><ul><ul><li>Dom Rep </li></ul></ul><ul><ul><li>Haiti </li></ul></ul><ul><li>Tariff Barriers </li></ul><ul><li>Non-Tariff Barriers </li></ul>Jamaica Promotions Corporation (JAMPRO)
  36. 37. Tariff Barriers <ul><li>Some member countries still use trade charges e.g. customs charges, stamp duties on imports of CARICOM origin </li></ul><ul><li>Some countries apply discriminatory rates of consumption taxes </li></ul><ul><li>Barbados imposes stamp duty of 10% </li></ul><ul><li>T&T – excise duties on cigarettes, alcoholic beverages, tobacco and cigars </li></ul><ul><li>OECS – import duties on rums </li></ul>Jamaica Promotions Corporation (JAMPRO)
  37. 38. Non-Tariff Barriers <ul><li>Non-tariff barriers - widely used in CARICOM countries. </li></ul><ul><li>While some countries, e.g. TNT, have removed non-tariff barriers on imports from CARICOM countries, others, such as Barbados and the OECS countries, still maintain an array of such measures. </li></ul><ul><li>Alcoholic beverage companies face a non-transparent licensing regime for exporting to Antigua </li></ul>Jamaica Promotions Corporation (JAMPRO)
  38. 39. Non-Tariff Barriers Jamaica Promotions Corporation (JAMPRO) Type Country/Group Product Categories Import Licensing OECS Agricultural and food products from MDCs   Barbados Coconuts and other food products, coin operated amusement machines   Suriname All imports from CARICOM Import quotas Grenada Beer and malt from regional producers      
  39. 40. Non-Tariff Barriers Jamaica Promotions Corporation (JAMPRO) Type Country/Group Product Categories Anti-dumping and countervailing measures Barbados Milk & cream manufactured in Trinidad Safeguards Barbados Pasta   Grenada Brewery products, wheat flour, feeds, wooden products   St. Lucia Soft drinks, beef patties
  40. 41. How to resolve instances of non-tariff barriers <ul><li>Companies need to report any instances of non-tariff barriers to: </li></ul><ul><ul><li>JAMPRO </li></ul></ul><ul><ul><li>Ministry of Foreign Affairs & Foreign Trade </li></ul></ul><ul><ul><li>Industry associations including the PSOJ, JEA, JMA, JAS </li></ul></ul>Jamaica Promotions Corporation (JAMPRO)
  41. 42. Q & A Session <ul><li>End of Part 1 </li></ul>
  42. 43. French Caribbean Outermost Regions (FCORs) <ul><li>Part 2 </li></ul>
  43. 44. French Caribbean Outermost Regions (FCORs) <ul><li>Located in the Caribbean Basin but belong to France </li></ul><ul><ul><li>Martinique </li></ul></ul><ul><ul><li>Guadeloupe </li></ul></ul><ul><ul><li>French Guiana </li></ul></ul>
  44. 45. Martinique <ul><li>Significant imports from T & T </li></ul><ul><li>Main sectors: trade and commercial services, administrative services, construction and industrial activities </li></ul><ul><li>Consumer trends: Tastes of consumers are greatly influenced by the French market </li></ul>
  45. 46. Market structure - Martinique <ul><li>WHOLESALE SECTOR </li></ul><ul><li>Sophisticated distribution system for food products </li></ul><ul><ul><li>5 major food importers </li></ul></ul><ul><ul><ul><li>Sogedial Martinique </li></ul></ul></ul><ul><ul><ul><li>Rene Lancry </li></ul></ul></ul><ul><ul><ul><li>S.A. Multigros </li></ul></ul></ul><ul><ul><ul><li>George de Negri </li></ul></ul></ul><ul><ul><ul><li>Sodicar </li></ul></ul></ul><ul><li>Strong competition among the four larger wholesalers. </li></ul><ul><li>Extensive facilities for food storage, handling and distribution </li></ul>Jamaica Promotions Corporation (JAMPRO)
  46. 47. Market structure - Martinique <ul><li>RETAIL SECTOR </li></ul><ul><li>Most important retail food outlets: supermarkets and hypermarkets </li></ul><ul><ul><li>5 major hypermarkets </li></ul></ul><ul><ul><ul><li>Euromarche </li></ul></ul></ul><ul><ul><ul><li>Hyper U </li></ul></ul></ul><ul><ul><ul><li>Carrefour </li></ul></ul></ul><ul><ul><ul><li>Premisteres Reynoird </li></ul></ul></ul><ul><ul><ul><li>Le Phare </li></ul></ul></ul><ul><li>Also large number of small country shops, green grocers and superettes </li></ul>Jamaica Promotions Corporation (JAMPRO)
  47. 48. Guadeloupe <ul><li>1 of the 5 richest Caribbean islands </li></ul><ul><li>Service sectors contribute 70% of revenues </li></ul><ul><li>Followed by trade (15%) and construction </li></ul><ul><li>Principal imports: </li></ul><ul><ul><li>Energy-generated products, intermediate goods, car industry, agricultural and food industry products, equipment, consumer goods </li></ul></ul>
  48. 49. Market structure - Guadeloupe <ul><li>WHOLESALERS/DISTRIBUTORS </li></ul><ul><li>4 most important food distributors also own supermarkets </li></ul><ul><ul><ul><li>Groupe Primisteres Reynoird </li></ul></ul></ul><ul><ul><ul><li>Groupe SAFO </li></ul></ul></ul><ul><ul><ul><li>Groupe Hayot </li></ul></ul></ul><ul><ul><ul><li>Groupe Le Metayer </li></ul></ul></ul><ul><li>Many large-scale retailers import in large volumes, primarily from France. </li></ul><ul><li>Independent wholesalers control the majority of food imports – most important contacts for exporters. They usually do not own/operate retail businesses </li></ul>Jamaica Promotions Corporation (JAMPRO)
  49. 50. Market structure - Guadeloupe <ul><li>RETAIL SECTOR </li></ul><ul><li>Supermarket sector – very well developed </li></ul><ul><li>Large number of supermarkets and hypermarkets, most concentrated in and around Pointe-a-Pitres, Les Abymes and Baie Mahault </li></ul><ul><li>Consumers are brand loyal to imports and prefer to buy imported products over locally manufactured products </li></ul>Jamaica Promotions Corporation (JAMPRO)
  50. 51. French Guiana <ul><li>Located on the South-American Continent </li></ul><ul><li>Main industries: </li></ul><ul><ul><li>Gold mining, fishing, rice culture, lumber, tourism & the aerospace industry </li></ul></ul>
  51. 52. Background on the EPA <ul><li>Based on reciprocal trade between the EU & CARIFORUM </li></ul><ul><li>Entails liberalization in goods and services under specific principles and conditions </li></ul><ul><li>Removes barriers to most CARIFORUM exports in goods and services to the EU (exceptions being sugar and rice) </li></ul><ul><li>Includes improved “ rules of origin ” , allowing for intermediate products from outside the region </li></ul>
  52. 53. What are the benefits from increased trade with FCORs? Jamaica Promotions Corporation (JAMPRO)
  53. 54. Total exports from CARIFORUM to FCORs 2006 - 2008 <ul><li>$US </li></ul>
  54. 55. CARI-FORUM Exports to FCORs by Country - 2006 – 2008 (US$)
  55. 56. CARIFORUM Exports to FCORs by Category - 2006 – 2008 (US$)
  56. 57. What products does Jamaica currently export to FCORs? <ul><li>Animal and farm products </li></ul><ul><ul><li>Lobster, shrimp and other crustaceans </li></ul></ul><ul><li>Food products </li></ul><ul><ul><li>Farm products such as fruit </li></ul></ul><ul><ul><li>Beverages (juices, aerated water, beer, fermented beverages, other wines, brandy) </li></ul></ul><ul><ul><li>Pepper sauce, soups and food preparations </li></ul></ul><ul><ul><li>Baked products (bread, pastries) </li></ul></ul><ul><li>Medicaments </li></ul><ul><li>Wood products </li></ul><ul><li>Clothing </li></ul><ul><li>Beauty/ Make-up Preparations </li></ul>
  57. 58. Export opportunities to FCORs - Goods <ul><li>Agricultural & sea-food products </li></ul><ul><li>Agro-processing </li></ul><ul><ul><li>sauces, spices, condiments, jams, jellies </li></ul></ul><ul><li>Food products </li></ul><ul><ul><li>Food preparations, mineral waters, beers, aerated waters </li></ul></ul><ul><li>Paper and paperboard products </li></ul><ul><li>Minerals </li></ul><ul><li>Chemicals </li></ul><ul><li>Textiles </li></ul><ul><li>Plastics & Rubbers </li></ul><ul><li>Stone/Glass </li></ul>
  58. 59. Priority Area for Export Domestic Capacity Market Overview
  59. 60. Priority Area for Export Domestic Capacity Market Overview
  60. 61. Priority Area for Export Domestic Capacity Market Overview
  61. 62. Priority Area for Export Domestic Capacity Market Overview
  62. 63. Priority Area for Export Domestic Capacity Market Overview
  63. 64. Priority Area for Export Domestic Capacity Market Overview
  64. 65. Priority Area for Export Domestic Capacity Market Overview
  65. 66. Priority Area for Export Domestic Capacity Market Overview
  66. 67. Export opportunities to FCORs -Services <ul><li>Education - Technical and Vocational Services </li></ul><ul><li>Fashion </li></ul><ul><li>ICT </li></ul><ul><li>Cultural Industries - music , recreational, cultural and sporting services </li></ul><ul><li>Film </li></ul><ul><li>Tourism </li></ul><ul><li>Tourism Customer Services Training </li></ul><ul><li>Renewable Energy </li></ul>
  67. 68. Priority Area for Export Domestic Capacity Market Overview
  68. 69. Priority Area for Export Domestic Capacity Market Overview
  69. 70. Priority Area for Export Domestic Capacity Market Overview
  70. 71. Priority Area for Export Domestic Capacity Market Overview
  71. 72. Priority Area for Export Domestic Capacity Market Overview
  72. 73. Market Access Issues <ul><li>EU standards and regulations controlling plant and animal health, product quality, processing, food safety, packaging and labelling </li></ul><ul><li>Fresh fruits and vegetables must meet quality standards and minimum allowable pesticide residue requirements of the EU, as well as specific phyto-sanitary restrictions and requirements </li></ul>Jamaica Promotions Corporation (JAMPRO)
  73. 74. Market Access Issues <ul><li>Agro-business exporters face tighter minimum residue levels for exporting with trace elements of fertilizers to the EU </li></ul><ul><li>Dairy exporters continue to have difficulty, because of issues including rules of origin and traceability, in accessing EU markets </li></ul><ul><li>France allows the Outre-Mer Departments to apply a special tariff on imports known as the Octroi de Mer tariff and Additional Octroi de Mer tariff at their discretion </li></ul>Jamaica Promotions Corporation (JAMPRO)
  74. 75. Challenges/Barriers to Trade - FCORs <ul><li>Visa & associated entry requirements </li></ul><ul><li>Language </li></ul><ul><li>Challenges in meeting French/EU standards (quality issues and documentation requirements) </li></ul><ul><li>Insufficient knowledge of the French system (tax structure, market structure, bureaucracy) </li></ul><ul><li>Absence of in-market distributor/representative </li></ul><ul><li>Inadequate transport </li></ul><ul><li>Inability of SMEs to fill container – critical mass required to reduce average shipping costs </li></ul><ul><li>High duties </li></ul><ul><li>French culture and perceptions that French products are the best </li></ul>
  75. 76. Overcoming barriers to trade - FCORs Barrier Suggested ways to overcome Language CARIFORUM & FCOR BSOs to devise strategies to facilitate language training to support trade. This can be done through each island’s official investment authority of export association Transportation availability and cost Regional and national governments and private sector need to come together to discuss creative ways of making regional transportation more available and economical by combining resources to provide such transportation or guaranteeing loans and helping to devise plans so that the private sector can provide the services.
  76. 77. Overcoming barriers to trade - FCORs Barrier Suggested ways to overcome EU Regulations & Standards Increased capacity of CARIFORUM BSOs and national Bureaux of standards and testing facilities to meet EU/French standards Limited knowledge of market conditions/Lack of information Provision of information booklets CARIFORUM and FCOR Official Investment Authorities /Business Councils – with updated market trends, products, suppliers, etc.
  77. 78. Transportation Options to FCORs Jamaica Promotions Corporation (JAMPRO) SHIPPING OPTIONS TO FCORS AIRLINE OPTIONS TO FCORS   Martinique Guadeloupe Martinique French Guiana CMA/CGM - Main Liner Caribbean Caribbean Connection on Air   Airlines to Airlines to France or   Antigua or St. Barbados with Air Caraibes   Maarten with next day LIAT in   next day LIAT connection Guadeloupe   connection via   or   Antigua (4   Martinique   days/week)    
  78. 79. Q & A Session <ul><li>End of Part 2 </li></ul>
  79. 80. Summary & recommendations <ul><li>Part 3 </li></ul>
  80. 81. Key Points <ul><li>Do your research & design your marketing strategy </li></ul><ul><li>It is of vital importance to invest time and to make frequent contact with buyer </li></ul><ul><li>We should not sell what we produce, we ought to produce what we can sell </li></ul><ul><li>Acquaint yourself with the rules of the target market </li></ul><ul><li>Explore opportunities not only for buying and selling, but also for joint ventures and strategic alliances </li></ul><ul><li>Build trust </li></ul>
  81. 82. Next steps – Producers/Exporters <ul><li>Fill the information gaps </li></ul><ul><li>Initiate more personal contact with firms that are “ import-ready ” </li></ul><ul><li>Market intelligence </li></ul><ul><li>Market Visits </li></ul><ul><li>Proactive business strategy </li></ul>
  82. 83. Next steps – JAMPRO <ul><li>Establish networks and partnerships with entities in FCORs </li></ul><ul><li>Facilitate contacts with the Chambers of Commerce and Regional Councils in the FCORs to initiate the process of doing business </li></ul><ul><li>Make arrangements to have specific industry representatives present data and market opportunities </li></ul><ul><li>Organize Trade Missions to these markets </li></ul><ul><li>Host incoming buyers from these markets </li></ul>
  83. 84. Upcoming Events <ul><li>Trade Mission to the Bahamas - April </li></ul><ul><li>Trade Mission to the French Caribbean – July </li></ul><ul><li>Design Caribbean Gift & Craft Trade Show in the DR – September </li></ul><ul><li>Expo Jamaica – April 2012 </li></ul>Jamaica Promotions Corporation (JAMPRO)
  84. 85. Thank You!
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