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DF2UFL 2012: Forming the Perfect Union - Mobile, Social, Email, Local
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DF2UFL 2012: Forming the Perfect Union - Mobile, Social, Email, Local

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Am1 109 forest-yule_silverpop_formingtheperfectunion …

Am1 109 forest-yule_silverpop_formingtheperfectunion

DF2UFL 2012

Morning Session: Forming the Perfect Union - Mobile, Social, Email, Local

Presented by: Silverpop [Platinum Sponsor] Forest Yule

Published in: Technology, Business

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  • 1. Forming the Perfect Union:Mobile, Social, Email, Local How to leverage a behavioral marketing database to increase effectiveness
  • 2. Presenter Forest Yule Global Alliances Manager Silverpop
  • 3. Forest YuleSilverpop
  • 4. JB – Sold out MSG in 22 Minutes!
  • 5. The way we communicateThe way we learn and buy
  • 6. Digital Marketing Channel Explosion
  • 7. Hello Ohio! brucespringsteen.net Wrong Message… Right Person(s)
  • 8. The CMO Must…Understand theIndividualInteract with theIndividualAllow two-SidedConversationLeverage new DigitalData Sources
  • 9. Your Audience:Who, What, When, Where?
  • 10. Web Analytics? Social Media Apps? Email Marketing?
  • 11. Unified Digital Marketing Platform
  • 12. Behavioral Marketing Real-time, cross-channel, insanely relevant campaigns to one person at a time auto-magically driven by analytics of their actions, preferences and profiles. ~ Silverpop
  • 13. Behavioral Marketing Platform EmailSite visits CRM Location Web forms Social Mobile Offline
  • 14. Behavior Automation Outputs • Triggered Emails • Multi Step Programs • Score and Rank • Direct Mail • Web Content • Alerts Call Center CRM System Sales Rep
  • 15. Behavioral Profile Sandra.. Visited website - Visited Blog - Clicked to Twitter Page - Visited Community - Downloaded White Paper “XYZ” - Watched “7 Reasons” Video - Submitted Demo Request Form - Call Center Conversation - Trial software login
  • 16. Their Behaviors - Your Business Rules
  • 17. Relevancy Drives Revenue Cart Abandonment Less than 1% of the emails - drove 18% of the Revenue
  • 18. Personalized Messaging
  • 19. Heard of these guys?
  • 20.  4th most downloaded app iniTunes history 165 million global users 300,000 songs sold each day
  • 21. 2011 - 1 Super Bowl ad2012 - 1/3 of Super Bowl
  • 22. Mobile Ad Interface Advertiser Landing Page
  • 23. A story in behavioral marketing… My Name is “Sarah”
  • 24. AutomatedCampaigns!
  • 25. 66% of people prefer social sign up
  • 26. Welcome / Activation Related Webinar
  • 27. Progressive ProfilingNAME ROLE Company Size
  • 28. Email AutomatedFrom Sale Rep
  • 29. Social Nurturing
  • 30. What you really want to know… Influencing OffersSource Ad First Offer
  • 31. Revenue ReportingEngagement Data + Salesforce Native Reports = Deep Revenue Insight!
  • 32. Check-in Marketing Opportunities Local Offers Sweepstakes Loyalty Twitter Messaging Email Marketing
  • 33. Opt-Ins Increase Email Signups
  • 34. Sweepstakes & Scavenger Hunts
  • 35. Sweepstakes Sign-Up
  • 36. EmailConfirmation
  • 37. Participants Check-In
  • 38. Self-Service Integration w/Salesforce
  • 39. Salesforce.com Integration
  • 40. Sales Visibility (Lead Activity)
  • 41. Sales Control over Nurturing
  • 42. Sales Collaboration and Alerting
  • 43. Is it worth it? •400% Increased No. of New Leads Generated through existing demand gen activities • 5x Increased No. of qualified leads sent to sales 2x • Improved Sales Close Rates25% • Reduced Cost per Sale
  • 44. Thank you for your time and attention.Forest YuleFyule@silverpop.com512-850-2946
  • 45. Thank YOU!

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