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Know your marketing firepower - Cincinnati WAW

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CONSUMER TOUCHPOINTS 2011 …

CONSUMER TOUCHPOINTS 2011
Mastering the media mix

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  • MAJOR POINT!!! Digital Marketing Metrics has the potential of near perfect recreation of the entire marketing funnel with zero gaps in knowledge. The trick is knowing how to frame your understanding!\n\n\nHow we can split up this slide:\n\nIn world of analytics driven marketing, this funnel is actually both relevant but ACTIONABLE!\n\nCAMPAIGN (Laurent P) – Everyone in the world has some sort of tool to track reach. Ad tracking studies, google analytics, etc. etc.\n\nVISITOR (Laurent) – Understanding who you are reaching is what counts most when qualifying the reach that you are achieving\n\nSITE (Kimberly) – What does it take to understand a website’s performance?\n\nBUSINESS (Kimberly) – Why are visitors to websites great people to ask business questions? We’ll tell you why!\n\nBRAND (Laurent) – Beyond the hard measures of Site and Business “performance”, there are important image questions to ask.\n\nCRM (Kimberly) – What’s the end goal? Tracking the lifetime value of your customers, etc.\n
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  • Transcript

    • 1. CONSUMER TOUCHPOINTS 2011Mastering the media mix Copyright CRM Metrix Inc. All Rights Reserved
    • 2. ? ? ? ? Email? Print Online TV Ads Social Micro- Media Brand Sites Website Reach Connect Transact Advocate Lifetime Value Copyright CRM Metrix Inc. All Rights Reserved
    • 3. Where do I spend my...? TimeHow do I hit my targets? Resources Capital Copyright CRM Metrix Inc. All Rights Reserved
    • 4. Where do I spend my...? TimeHow do I hit my targets? Resources Capital Copyright CRM Metrix Inc. All Rights Reserved
    • 5. Paid Media Copyright CRM Metrix Inc. All Rights Reserved
    • 6. Paid Media TV Ads &Infomercials Copyright CRM Metrix Inc. All Rights Reserved
    • 7. Paid Media TV Ads &Infomercials RadioCommercials Copyright CRM Metrix Inc. All Rights Reserved
    • 8. Paid Media TV Ads &Infomercials RadioCommercials Print Advertising Copyright CRM Metrix Inc. All Rights Reserved
    • 9. Paid Media TV Ads &Infomercials OOH RadioCommercials Print Advertising Copyright CRM Metrix Inc. All Rights Reserved
    • 10. Owned Media Flyers / In-store Brochures Displays / DemosBranded Websites / Emails Copyright CRM Metrix Inc. All Rights Reserved
    • 11. Earned Media Professional Recommendations Friends & Family Endorsement Copyright CRM Metrix Inc. All Rights Reserved
    • 12. Social Media Facebook Twitter Blogs Online Video Copyright CRM Metrix Inc. All Rights Reserved
    • 13. Instructions:TV Ad Email Thinking about this category here on theInfomercial Celebrity top right :Radio Online Ad Select the 3Newspaper Professional MOST influentialMagazine touchpoints when Friend / Family making a purchaseOutdoor Facebook decision in this 1st Most Influential category.Display/Demo Twitter 2nd Most InfluentialFlyers Online Video Drag the TOP 3 in order here on the 3rd Most InfluentialWebsite Blogs bottom right: Copyright CRM Metrix Inc. All Rights Reserved
    • 14. Categories Copyright CRM Metrix Inc. All Rights Reserved
    • 15. Rules of Engagement Purchase Influence Trusted Source Pre-Purchase Research Brand Relationship Copyright CRM Metrix Inc. All Rights Reserved
    • 16. The “Firepower” 50% 25% 5% Copyright CRM Metrix Inc. All Rights Reserved
    • 17. Purchase Influence AVERAGE123456789101112131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 18. Purchase Influence AVERAGE1 1 1 1 1 1 12 2 2 23 3 3 3456789101112131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 19. Purchase Influence AVERAGE1 1 1 1 1 1 12 2 2 23 3 3 345678910 Friend / Family 56%1112131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 20. Purchase Influence AVERAGE1 Friend / Family 56% 1 1 1 1 1 12 2 2 23 3 3 3456789101112131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 21. Purchase Influence AVERAGE1 Friend / Family 56% 1 1 12 2 2 2 23 3 3 34 456 6789101112131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 22. Purchase Influence AVERAGE1 Friend / Family 56% 1 1 12 2 2 2 23 3 3 34 456 678910 Display / Demo 42%1112131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 23. Purchase Influence AVERAGE1 Friend / Family 56% 1 1 1 1 1 1 1 1 1 Display /2 42% 2 2 2 2 2 2 2 Demo3 3 3 3 3 3 34 456 6789101112131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 24. Purchase Influence AVERAGE1 Friend / Family 56% 1 1 Display /2 42% 2 2 Demo3 TV Ad 38% 3 34 4 45 5 5 56 6789101112131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 25. Purchase Influence AVERAGE1 Friend / Family 56% 1 1 Display /2 42% 2 2 Demo3 TV Ad 38% 3 34 4 45 5 5 56 67891011 TV Ad 38%12131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 26. Purchase Influence AVERAGE1 Friend / Family 56% 1 1 Display /2 42% 2 2 Demo3 TV Ad 38% 3 34 4 45 5 5 56 6789101112131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 27. Purchase Influence AVERAGE1 Friend / Family 56% 1 Display /2 42% 2 2 2 Demo3 TV Ad 38% 3 34 Professional 35% 45 56 6 67 789 9101112131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 28. Purchase Influence AVERAGE1 Friend / Family 56% 1 Display /2 42% 2 2 2 Demo3 TV Ad 38% 3 34 Professional 35% 45 56 6 67 789 9101112 Professional 35%131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 29. Purchase Influence AVERAGE1 Friend / Family 56% 1 Display /2 42% 2 2 2 Demo3 TV Ad 38% 3 34 Professional 35% 45 56 6 67 789 9101112131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 30. Purchase Influence AVERAGE1 Friend / Family 56% Display /2 42% Demo3 TV Ad 38%4 Professional 35% 4 4 4 4 Flyers /5 25% 5 5 Brochures6 6 6 67 7891011 11121314 1415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 31. Purchase Influence AVERAGE1 Friend / Family 56% Display /2 42% Demo3 TV Ad 38%4 Professional 35% 4 4 4 4 Flyers /5 25% 5 5 Brochures6 6 6 67 7891011 1112 Flyers / Brochures 25%1314 1415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 32. Purchase Influence AVERAGE1 Friend / Family 56% Display /2 42% Demo3 TV Ad 38%4 Professional 35% 4 4 4 4 Flyers /5 25% 5 5 Brochures6 6 6 67 7891011 11121314 1415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 33. Purchase Influence AVERAGE1 Friend / Family 56% Display /2 42% Demo3 TV Ad 38% 34 Professional 35% 4 4 Flyers /5 25% 5 5 5 Brochures Brand6 22% 6 Websites7 7 7 78 89 9101112131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 34. Purchase Influence AVERAGE1 Friend / Family 56% Display /2 42% Demo3 TV Ad 38% 34 Professional 35% 4 4 Flyers /5 25% 5 5 5 Brochures Brand6 22% 6 Websites7 7 7 78 89 910111213 Brand Websites 22%1415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 35. Purchase Influence AVERAGE1 Friend / Family 56% Display /2 42% Demo3 TV Ad 38% 34 Professional 35% 4 4 Flyers /5 25% 5 5 5 Brochures Brand6 22% 6 Websites7 7 7 78 89 9101112131415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 36. Purchase Influence AVERAGE1 Friend / Family 56% Display /2 42% Demo3 TV Ad 38%4 Professional 35% 4 Flyers /5 25% 5 5 5 Brochures Brand6 22% 6 6 6 Websites Newspaper7 18% 7 7 7 7 7 7 s8 Magazines 13% 8 8 8 8 89 9 910 10 101112 121314 1415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 37. Purchase Influence AVERAGE1 Friend / Family 56% Display /2 42% Demo3 TV Ad 38%4 Professional 35% 4 Flyers /5 25% 5 5 5 Brochures Brand6 22% 6 6 6 Websites Newspaper7 18% 7 7 7 7 7 7 s8 Magazines 13% 8 8 8 8 89 9 910 10 101112 121314 1415 Newspapers 18%16 Magazines 13%1718 Copyright CRM Metrix Inc. All Rights Reserved
    • 38. Purchase Influence AVERAGE1 Friend / Family 56% Display /2 42% Demo3 TV Ad 38%4 Professional 35% 4 Flyers /5 25% 5 5 5 Brochures Brand6 22% 6 6 6 Websites Newspaper7 18% 7 7 7 7 7 7 s8 Magazines 13% 8 8 8 8 89 9 910 10 101112 121314 1415161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 39. Purchase Influence AVERAGE 1 Friend / Family 56% Display / 2 42% Demo 3 TV Ad 38% 3 4 Professional 35% Flyers / 5 25% Brochures Brand 6 22% 6 Websites Newspaper 7 18% 7 s 8 Magazines 13% 8 8 9 Online Ads 13% 9 9 9 9 9 910 Radio 8% 10 10 10 1011 11 11 11 11 11 11121314 14 1415 15161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 40. Purchase Influence AVERAGE 1 Friend / Family 56% Display / 2 Demo 42% Online Ads 13% 3 TV Ad 38% 3 4 Professional 35% Radio 8% Flyers / 5 25% Brochures Brand 6 22% 6 Websites Newspaper 7 18% 7 s 8 Magazines 13% 8 8 9 Online Ads 13% 9 9 9 9 9 910 Radio 8% 10 10 10 1011 11 11 11 11 11 11121314 14 1415 15161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 41. Purchase Influence AVERAGE 1 Friend / Family 56% Display / 2 42% Demo 3 TV Ad 38% 3 4 Professional 35% Flyers / 5 25% Brochures Brand 6 22% 6 Websites Newspaper 7 18% 7 s 8 Magazines 13% 8 8 9 Online Ads 13% 9 9 9 9 9 910 Radio 8% 10 10 10 1011 11 11 11 11 11 11121314 14 1415 15161718 Copyright CRM Metrix Inc. All Rights Reserved
    • 42. Purchase Influence AVERAGE 1 Friend / Family 56% Display / Brand 8% 2 42% Demo 3 TV Ad 38% Infomercials 5% 4 Professional 35% 4 5 Flyers / 25% Online Video 5% Brochures Brand 6 22% Websites Newspaper 7 18% s 8 Magazines 13% 8 8 8 8 9 Online Ads 13%10 Radio 8% 10 10 10 10 10 Brand11 Emails 8% 11 11 1112 Infomercials 5% 12 12 12 12 1213 Online Video 5% 13 13 13 13 1314 14 14 1415 15 15 15 1516 16 16 1617 1718 18 0 Copyright CRM Metrix Inc. All Rights Reserved
    • 43. Purchase Influence AVERAGE 1 Friend / Family 56% 2 Display / 42% Blogs 4% Demo 3 TV Ad 38% Outdoor/ 3% 4 Professional 35% Flyers / 5 Brochures 25% Celebrity 3% Brand 6 22% Websites Newspaper 7 18% s 8 Magazines 13% 9 Online Ads 13% 9 910 Radio 8% 10 Brand11 8% 11 11 Emails12 Infomercials 5% 12 12 12 12 1213 Online Video 5% 13 13 13 13 1314 Blogs 4% 14 14 14 Outdoor/15 3% 15 1 4 Billboard16 Celebrity 3% 16 16 16 16 1617 17 17 17 17 1718 18 18 18 18 18 Copyright CRM Metrix Inc. All Rights Reserved
    • 44. Purchase Influence AVERAGE 1 Friend / Family 56% Display / 2 42% Demo 3 TV Ad 38% 4 Professional 35% Facebook 2% Flyers / 5 25% Brochures 6 Brand Websites 22% Twitter 2% Newspaper 7 18% s 8 Magazines 13% 9 Online Ads 13%10 Radio 8% Brand11 8% Emails12 Infomercials 5% 1213 Online Video 5% 13 1314 Blogs 4% 14 14 Outdoor/15 3% 15 15 15 15 Billboard16 Celebrity 3% 16 16 16 1617 Facebook 2% 17 17 17 17 17 1718 Twitter 2% 18 18 18 18 18 Copyright CRM Metrix Inc. All Rights Reserved
    • 45. The Battlefield Copyright CRM Metrix Inc. All Rights Reserved
    • 46. The Battlefield CONFORMITY, MASS CONSUMPTION Social Status Exclusion & ConservatismOUTER-DIRECTED, ADDED VALUE INNER-DIRECTED, COMMODITY Personal Autonomy Development INDIVIDUALISM, CUSTOMIZED CONSUMPTION Copyright CRM Metrix Inc. All Rights Reserved
    • 47. The Battlefield CONFORMITY AIMLESSNESS CIVIL DISOBEDIENCE ANOMIE OSTENTATIOUS CONSUMPTION JOY OF CONSUMPTION ATTRACTION TO VIOLENCE CONFIDENCE IN BIG BUSINESS IMPORTANCE OF PHYSICAL BEAUTY PENCHANT FOR RISK-TAKING GADGET ZEAL SOCIAL DARWINISM NEED FOR STATUS RECOGNITION APOCALYPTIC ANXIETY CYNICISM NEED FOR PERSONAL ACHIEVEMENT FATALISM EARLY ADOPTION IMPORTANCE OF BRANDOUTER-DIRECTED INNER-DIRECTED RACING AGAINST THE CLOCK PROSUMERISM IMPORTANCE OF PRICE PURSUIT OF ORIGINALITY CONTROL OF PRIVACY EFFORT FOR HEALTH RISK AVERSION INTUITIVE POTENTIALATTRACTION TO THE SIMPLE PLEASURES OF LIFE NEED FOR ESCAPE ECOLOGICAL LIFESTYLE EVERYDAY ETHICS MULTITASKING BELONGING TO THE "GLOBAL VILLAGE" PERSONAL CREATIVITY SKEPTICISM TOWARD BIG BUSINESS OPENNESS TOWARD OTHERS INTROSPECTION AND EMPATHY REJECTION OF AUTHORITY NEED FOR AUTONOMY SOCIAL LEARNING CONTROL OF DESTINY INDIVIDUALISM CULTURAL FUSION Copyright CRM Metrix Inc. All Rights Reserved
    • 48. The Battlefield CONFORMITY Disengaged Materialists 19% 19% Conservatives 13%OUTER-DIRECTED INNER-DIRECTED Pleasure Seekers 25% Explorers Idealists 22% 2% INDIVIDUALISM Copyright CRM Metrix Inc. All Rights Reserved
    • 49. AVERAGELet’s Play! 1 Friend / Family 56% Display / 2 42% Demo 3 TV Ad 38% 4 Professional 35% Flyers / 5 25% Brochures Brand 6 22% Websites Newspaper 7 18% s 8 Magazines 13% 9 Online Ads 13% 10 Radio 8% Brand 11 8% Emails 12 Infomercials 5% 13 Online Video 5% 14 Blogs 4% Outdoor/ 15 3% Billboard 16 Celebrity 3% 17 Facebook 2% 18 Twitter 2% Copyright CRM Metrix Inc. All Rights Reserved
    • 50. CONFORMITY Purchase Influence Battlefield AVERAGEOUTER-DIRECTED, ADDED VALUE INNER-DIRECTED, COMMODITY Copyright CRM Metrix Inc. All Rights Reserved INDIVIDUALISM
    • 51. CONFORMITY Purchase Influence Battlefield AVERAGE Twitter FacebookOUTER-DIRECTED, ADDED VALUE INNER-DIRECTED, COMMODITY Copyright CRM Metrix Inc. All Rights Reserved INDIVIDUALISM
    • 52. CONFORMITY Purchase Influence Battlefield AVERAGE P2P status experiences, need for belonging, Brand building via entourages Twitter FacebookOUTER-DIRECTED, ADDED VALUE INNER-DIRECTED, COMMODITY Copyright CRM Metrix Inc. All Rights Reserved INDIVIDUALISM
    • 53. CONFORMITY Purchase Influence Battlefield AVERAGE P2P status experiences, need for belonging, Brand building via entourages Twitter Facebook Radio NewspaperOUTER-DIRECTED, ADDED VALUE INNER-DIRECTED, COMMODITY Brand Emails Copyright CRM Metrix Inc. All Rights Reserved INDIVIDUALISM
    • 54. CONFORMITY Purchase Influence Battlefield AVERAGE P2P status experiences, need for belonging, Brand building via entourages Twitter Seek endorsement from Facebook authority figures Need opinions of elites Radio NewspaperOUTER-DIRECTED, ADDED VALUE INNER-DIRECTED, COMMODITY Brand Emails Copyright CRM Metrix Inc. All Rights Reserved INDIVIDUALISM
    • 55. CONFORMITY Purchase Influence Battlefield AVERAGE P2P status experiences, need for belonging, Brand building via entourages Twitter Seek endorsement from Facebook authority figures Need opinions of elites Radio NewspaperOUTER-DIRECTED, ADDED VALUE INNER-DIRECTED, COMMODITY Brand Emails Professional / Specialist Display / Demo Friends / WOM Copyright CRM Metrix Inc. All Rights Reserved INDIVIDUALISM
    • 56. CONFORMITY Purchase Influence Battlefield AVERAGE P2P status experiences, need for belonging, Brand building via entourages Twitter Seek endorsement from Facebook authority figures Need opinions of elites Radio NewspaperOUTER-DIRECTED, ADDED VALUE INNER-DIRECTED, COMMODITY Brand Emails Professional / Highly autonomous Specialist and empowered Display / Demo consumers Friends / Make their minds up WOM by themselves But need credible (i.e. third party) Copyright CRM Metrix Inc. All Rights Reserved INDIVIDUALISM
    • 57. CONFORMITY Purchase Influence Battlefield AVERAGE P2P status experiences, need for belonging, Brand building via entourages Twitter Seek endorsement from Facebook authority figures Need opinions of elites Radio NewspaperOUTER-DIRECTED, ADDED VALUE INNER-DIRECTED, COMMODITY Brand Emails Magazines Self expression Professional / Highly autonomous Specialist and empowered Unique personalities Display / and identities Demo consumers Friends / Make their minds up Highly customized WOM consumption and by themselves lifestyles But need credible (i.e. third party) Copyright CRM Metrix Inc. All Rights Reserved INDIVIDUALISM
    • 58. CONFORMITY Purchase Influence Battlefield AVERAGE P2P status experiences, need for belonging, Brand building via entourages Twitter Seek endorsement from Facebook authority figures Need opinions of elites Outdoor Radio Online Ad NewspaperOUTER-DIRECTED, ADDED VALUE Infomercial Online INNER-DIRECTED, COMMODITY Celebrities video Brand Emails Blogs Magazines Self expression Professional / Highly autonomous Specialist and empowered Unique personalities Display / and identities Demo consumers Friends / Make their minds up Highly customized WOM consumption and by themselves lifestyles But need credible (i.e. third party) Copyright CRM Metrix Inc. All Rights Reserved INDIVIDUALISM
    • 59. CONFORMITY Purchase Influence Battlefield AVERAGE P2P status experiences, need for belonging, Brand building via entourages Twitter Seek endorsement from Facebook authority figures Need opinions of elites Outdoor Radio Aspirational status Online Ad experiences NewspaperOUTER-DIRECTED, ADDED VALUE Infomercial Online INNER-DIRECTED, COMMODITY Identity via consumption Celebrities video Brand Emails Hedonistic experiences Buy what stars are buying Blogs Magazines Self expression Professional / Highly autonomous Specialist and empowered Unique personalities Display / and identities Demo consumers Friends / Make their minds up Highly customized WOM consumption and by themselves lifestyles But need credible (i.e. third party) Copyright CRM Metrix Inc. All Rights Reserved INDIVIDUALISM
    • 60. CONFORMITY Purchase Influence Battlefield AVERAGE P2P status experiences, need for belonging, Brand building via entourages Twitter Seek endorsement from Facebook authority figures Need opinions of elites Outdoor Radio Aspirational status Online Ad experiences NewspaperOUTER-DIRECTED, ADDED VALUE Infomercial Online INNER-DIRECTED, COMMODITY Identity via consumption Celebrities video Brand Emails Hedonistic experiences TV Buy what stars are buying Blogs Ads Magazines Self expression Professional / Highly autonomous Specialist and empowered Unique personalities Display / and identities Demo consumers Friends / Make their minds up Highly customized WOM consumption and by themselves lifestyles But need credible (i.e. third party) Copyright CRM Metrix Inc. All Rights Reserved INDIVIDUALISM
    • 61. CONFORMITY Purchase Influence Battlefield AVERAGE P2P status experiences, need for belonging, Brand building via entourages Twitter Seek endorsement from Facebook authority figures Need opinions of elites Outdoor Radio Aspirational status Online Ad experiences NewspaperOUTER-DIRECTED, ADDED VALUE Infomercial Online INNER-DIRECTED, COMMODITY Identity via consumption Celebrities video Brand Emails Hedonistic experiences TV Appeals to everybody Buy what stars are buying Blogs Ads In-store flyers Universal Brand Magazines Websites Self expression Professional / Highly autonomous Specialist and empowered Unique personalities Display / and identities Demo consumers Friends / Make their minds up Highly customized WOM consumption and by themselves lifestyles But need credible (i.e. third party) Copyright CRM Metrix Inc. All Rights Reserved INDIVIDUALISM
    • 62. The Metrix Purchase Influence Trusted Source Pre-Purchase Research Brand Relationship Copyright CRM Metrix Inc. All Rights Reserved
    • 63. Purchase Trusted Research Brand Relationship Influence Source Tool BuilderFriend /Family #1Display /Demo #2TV Ad #3Professional #4Flyers /Brochures #5Brand #6WebsitesNewspapers #7Magazines #8Online Ads #9BrandEmails #10Radio #11Infomercials #12Online Video #13Blogs #14Outdoor/ #15BillboardCelebrity #16Facebook #17Twitter #18 Copyright CRM Metrix Inc. All Rights Reserved
    • 64. Purchase Trusted Research Brand Relationship Influence Source Tool BuilderFriend /Family #1 #1Display /Demo #2TV Ad #3 #3Professional #4 #4Flyers /Brochures #5Brand #6WebsitesNewspapers #7Magazines #8Online Ads #9 #9Brand #10Emails #10Radio #11Infomercials #12 #12Online Video #13Blogs #14Outdoor/ #15BillboardCelebrity #16Facebook #17Twitter #18 Copyright CRM Metrix Inc. All Rights Reserved
    • 65. Purchase Trusted Research Brand Relationship Influence Source Tool BuilderFriend / #1 #1FamilyDisplay / #2Demo #2TV Ad #3Professional #4Flyers /Brochures #5 #5Brand #6 #6WebsitesNewspapers #7Magazines #8Online Ads #9BrandEmails #10Radio #11Infomercials #12Online Video #13 #13Blogs #14Outdoor/ #15 #15BillboardCelebrity #16Facebook #17Twitter #18 Copyright CRM Metrix Inc. All Rights Reserved
    • 66. Purchase Trusted Research Brand Relationship Influence Source Tool BuilderFriend /Family #1 #1Display / #2Demo #2TV Ad #3Professional #4 #4Flyers /Brochures #5 #5Brand #6WebsitesNewspaper #7 #7sMagazines #8Online Ads #9BrandEmails #10Radio #11 #11Infomercials #12Online Video #13Blogs #14Outdoor/ #15BillboardCelebrity #16Facebook #17Twitter #18 Copyright CRM Metrix Inc. All Rights Reserved
    • 67. Purchase Trusted Research Brand Relationship Influence Source Tool BuilderFriend /Family #1Display /Demo #2TV Ad #3 #3Professional #4Flyers /Brochures #5Brand #6 #6WebsitesNewspapers #7 #7Magazines #8 #8Online Ads #9Brand #10Emails #10Radio #11Infomercials #12Online Video #13Blogs #14 #14Outdoor/ #15BillboardCelebrity #16Facebook #17Twitter #18 Copyright CRM Metrix Inc. All Rights Reserved
    • 68. Purchase Trusted Research Brand Relationship Influence Source Tool BuilderFriend /Family #1Display /Demo #2TV Ad #3Professional #4 #4Flyers /Brochures #5Brand #6WebsitesNewspaper #7s #7Magazines #8 #8Online Ads #9BrandEmails #10Radio #11 #11 #12Infomercials #12Online Video #13Blogs #14Outdoor/ #15BillboardCelebrity #16 #16Facebook #17Twitter #18 Copyright CRM Metrix Inc. All Rights Reserved
    • 69. Purchase Trusted Research Brand Relationship Influence Source Tool BuilderFriend /Family #1Display /Demo #2TV Ad #3Professional #4Flyers /Brochures #5Brand #6WebsitesNewspapers #7Magazines #8 #8Online Ads #9 #9BrandEmails #10 #10Radio #11 #11Infomercials #12 #12Online Video #13Blogs #14Outdoor/ #15BillboardCelebrity #16Facebook #17Twitter #18 #18 Copyright CRM Metrix Inc. All Rights Reserved
    • 70. Purchase Trusted Research Brand Relationship Influence Source Tool BuilderFriend /Family #1Display /Demo #2TV Ad #3Professional #4Flyers /Brochures #5Brand #6 #6WebsitesNewspapers #7Magazines #8Online Ads #9 #9BrandEmails #10Radio #11Infomercials #12Online Video #13 #13Blogs #14 #14Outdoor/ #15 #15BillboardCelebrity #16Facebook #17 #17Twitter #18 Copyright CRM Metrix Inc. All Rights Reserved
    • 71. Purchase Trusted Research Brand Relationship Influence Source Tool BuilderFriend /Family #1Display /Demo #2TV Ad #3Professional #4Flyers /Brochures #5 #5Brand #6WebsitesNewspapers #7Magazines #8Online Ads #9BrandEmails #10Radio #11Infomercials #12Online Video #13 #13Blogs #14 #14Outdoor/ #15 #15BillboardCelebrity #16 #16Facebook #17 #17Twitter #18 Copyright CRM Metrix Inc. All Rights Reserved
    • 72. Purchase Trusted Research Brand Relationship Influence Source Tool BuilderFriend /Family #1Display / #2 #2DemoTV Ad #3 #3Professional #4Flyers /Brochures #5Brand #6WebsitesNewspapers #7Magazines #8Online Ads #9BrandEmails #10Radio #11Infomercials #12Online Video #13Blogs #14Outdoor/ #15BillboardCelebrity #16 #16Facebook #17 #17Twitter #18 #18 #18 Copyright CRM Metrix Inc. All Rights Reserved
    • 73. Purchase Trusted Research Brand Relationship Influence Source Tool BuilderFriend /Family #1 #1Display / #2 #2DemoTV Ad #3 #3Professional #4 #4 #4Flyers /Brochures #5Brand #6 #6WebsitesNewspaper #7 #7 #7sMagazines #8 #8Online Ads #9 #9BrandEmails #10Radio #11 #11 #12Infomercials #12Online Video #13 #13Blogs #14 #14Outdoor/ #15 #15BillboardCelebrity #16 #16 #16Facebook #17 #17 #17Twitter #18 #18 #18 Copyright CRM Metrix Inc. All Rights Reserved
    • 74. CELEBRATE ORIGINALITY - SID LEE
    • 75. TV Ad Facebook Magazine Website CelebritiesFriends Friends Blogs Celebrities Online Video Display/Demo Twitter Email CELEBRATE ORIGINALITY - SID LEE
    • 76. Contact us with questions Cincinnati: Russ Shirley Ike Brunner Russ.Shirley@CRMmetrix.com ibrunner@CRMmetrix.com Phone: 513.407.5460 Phone: 513.234.4468 Copyright CRM Metrix Inc. All Rights Reserved