Online Marketing: Using Social Media - Queanbeyan

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Social media refers to websites that allow anyone to create, share and interact with a wide range of content. With more than 200+ major active social networking sites out there it can be hard to know what works best for you and your customer. This workshop provided participants with guidance to navigate through the social media maze and focused on the following topics and key tools:
- benefits to using social media as a marketing tool
- top 10 smart uses for social media
- overview of key social media tools e.g. Facebook, YouTube, Blogs, LinkedIn.
- setting a budget for social media
- your social media voice

This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au

This workshop was presented by Threesides Marketing www.threesides.com.au

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Online Marketing: Using Social Media - Queanbeyan

  1. 1. Capital Region Online Marketing: Marketing with Social Media Presented by Threesides Marketing
  2. 2. Housekeeping
  3. 3. Our Mission To provide energised leadership, share innovative solutions, broker positive relationships and deliver valued projects to the region. Regional Priorities • • • • • • Regional Development Planning Education, Employment & Investment Transport – Infrastructure & Services Regional Food Digital Economy Transition Living & Working Sustainably
  4. 4. Key Initiatives • • • • South East Region of Renewable Energy Excellence Regional Sponsored Migration Scheme Southern NSW Harvest Association Capital Region Digital Enterprise Program How We Can Help • • • • • You Access to government programs Advice and training Sourcing skilled labour Grants - support and data Networks and contacts
  5. 5. Find out More Richard Everson Project Officer Mob. 0427 27 27 54 richard@rdasi.org.au www.rdasi.org.au
  6. 6. www.threesides.com.au www.Facebook.com/threesides www.Twitter.com/threesides www.slideshare.net/threesides
  7. 7. We help these businesses with their online marketing: Old Bus Depot Markets National Parks NSW Retail 360 Yass Valey Council - Tourism Sportsmans Warehouse DDCS family Lawyers Capital Region Farmers Market Trev’s café Dickson (and more…)
  8. 8. Learning outcomes 1. Understand the need for social media in your business 2. Learn how to set goals and objectives for your social media plan 3. Identify the best uses of social media tools for business e.g. Facebook, Twitter, YouTube, LinkedIn.
  9. 9. What can we achieve today? Inform Inspire Direct
  10. 10. Your Name, your business and when was the last time you used social media for business purposes? (hours ago, days, weeks, never?)
  11. 11. 65 % Aussie Internet users who have gone social
  12. 12. 7 hrs & 30 mins + each week ‘invested’ Source: Nielsen April2012
  13. 13. Why social media?  Easy to update  Large connected population using it  Good way to start a conversation  Tell a better story with photos and video  Shows your business is alive  Promotes sales and specials direct to your followers  Helps with Search Engine rankings  Cheap to run
  14. 14. When are we doing ‘it’
  15. 15. How often are we doing ‘it’ Social vs Traditional
  16. 16. Who are we doing ‘it’ with? (avg. friends) 227
  17. 17. Businesses with social media presence
  18. 18. How often do you update your social media sites?
  19. 19. It’s still about people (right?)
  20. 20. Website Exposure / Listings / Directories Social Media Resources / People Online marketing Activities Direct marketing / Email Back Links / connections Search Engines SEO/SEM Conversion / Sales
  21. 21. 10 Smart Uses for Social Media
  22. 22. #1 News, updates and information #2 Competitions
  23. 23. #3 Offers and sales promotions
  24. 24. #4 Go behind the scenes – be human
  25. 25. #5 Event information #6 Research
  26. 26. #7 Advertising
  27. 27. #8 Customer service and feedback #9 Product Development
  28. 28. #10 Be open 24/7
  29. 29. Which social media site works best?
  30. 30. Business vs. Personal profiles
  31. 31. Which runs which? Facebook: Personal account to run a business page Youtube: Google account Twitter: Email address Linkedin: Personal account to run a personal profile or business page
  32. 32. Spending $$ in social media
  33. 33. Where to spend $$ in Social media • Ads / Promoted posts • Competitions • Custom Pages / Third Party app costs • Planning and Training • Community Management • Developing content – photo / video • Website integration • Reporting tools and analysis
  34. 34. Marketing your social presence Links on your website Onsite info in your business Email to your email list Get friends and family to join Paid advertising (eg.Likes on facebook) Engage with other businesses
  35. 35. Your social media voice
  36. 36. Developing our ‘social media’ voice 1. Talk like a person – not a brochure 2. Sound like your business and yourself 3. Add value to the discussion 4. Work out when you need to respond and when you don’t 5. Sign off personally when multiple people are posting
  37. 37. ‘Social media’ voice tips Use first names – ‘Thanks for your question Laura…’ Speak in the first person – ‘I / We have looked into this for you…’) Be courteous and friendly – Hi Steve, thanks for the note… Thank and acknowledge people for sharing the message or for compliments
  38. 38. Things to avoid          Selling and shameless promotion Negativity Slow responses / No responses Asking questions without replying Over posting Talking about yourself all the time Fake answers Arguments Not setting a time budget for yourself
  39. 39. Next steps: 1. Establish which platforms are right for your business 2. See what your competitors are doing 3. Develop good ideas for content and promotions 4. Set your time and $ budget 5. Write down your marketing ideas 6. Get started!
  40. 40. Workshops and Consultations Workshops  Series of 17 workshop topics over the next 12 months  Free sessions – subsidised by federal government – in Queanbeyan and across the region Digital Consultations  4 hour digital business consultations  Develop and digital business plan  Identify 3 get started now actions  Help you start in the right digital direction
  41. 41. Workshop feedback https://forms.communications.gov.au/ enterprisegroupfeedback Verification word: summer
  42. 42. Stay in touch Website: www.crde.com.au Call the office: 62970933 Stay on our email list Tell a friend!

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