E-Commerce Setting Up An Online Store Part 2
Upcoming SlideShare
Loading in...5
×
 

E-Commerce Setting Up An Online Store Part 2

on

  • 206 views

Part 2 of this workshop series. For part 1 visit http://www.slideshare.net/CRDE/ecommerce-setting-up-an-online-store-part-1. These workshops were designed for ...

Part 2 of this workshop series. For part 1 visit http://www.slideshare.net/CRDE/ecommerce-setting-up-an-online-store-part-1. These workshops were designed for
for people with minimal e-Commerce knowledge or businesses currently selling online who would like to improve their confidence in what they are doing.

This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au

This workshop was presented by Threesides Marketing www.threesides.com.au

Statistics

Views

Total Views
206
Views on SlideShare
110
Embed Views
96

Actions

Likes
0
Downloads
10
Comments
0

3 Embeds 96

http://crde.com.au 62
http://www.capitalregiondigitalenterprise.com.au 27
http://www.crde.com.au 7

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

E-Commerce Setting Up An Online Store Part 2 E-Commerce Setting Up An Online Store Part 2 Presentation Transcript

  • Capital Region E-Commerce Part 2 Presented by Threesides Marketing
  • Housekeeping
  • RDA Southern Inland Region
  • Our Mission To provide energised leadership, share innovative solutions, broker positive relationships and deliver valued projects to the region. RegionalPriorities • Regional Development Planning • Education, Employment & Investment • Transport – Infrastructure & Services • Regional Food • Digital Economy Transition • Living & Working Sustainably
  • KeyInitiatives • South East Region of Renewable Energy Excellence • Regional Sponsored Migration Scheme • Southern NSW Harvest Association • Capital Region Digital Enterprise Program How We Can Help You • Access to government programs • Advice and training • Sourcing skilled labour • Grants - support and data • Networks and contacts
  • Find out More Richard Everson Project Officer Mob. 0427 27 27 54 richard@rdasi.org.au www.rdasi.org.au
  • www.threesides.com.au www.Facebook.com/threesides www.Twitter.com/threesides www.slideshare.net/threesides
  • We help these businesses with their online marketing: Old Bus Depot Markets National Parks NSW Retail 360 Lantern Apartments Thredbo Sportsmans Warehouse DDCS family Lawyers RGT Training Trev’s café Dickson (and more…)
  • Your name, business, and the one thing that motivated you to come today?
  • Learning outcomes  Compare popular e-commerce management systems and payment gateways  Identify the steps, tools and security considerations needed to start selling online.
  • Overview 1. Ecommerce Content management systems 2. Inventory – photos, descriptions and content 3. Shipping and fulfilment 4. Taking the money – Payment Gateways 5. Security and safety 6. Starting your digital marketing – adwords, email, social and landing pages
  • RECAP
  • NAB online retail report – July 2013
  • The DIY get started questions.
  • NAB online retail report – July 2013
  • The simple 5 P’s of e-commerce People Products Promotion Place / Platforms Price / Payments
  • THE E-COMMERCE EXPERIENCE
  • Shopfront / website Select products Shopping cart / purchase product Checkout / Payment gateway Process payment Confirmation / Shipping External sales engine Merchant Account fees Card Fees Gateway Fees Returns / follow up The online experience
  • • E-commerce site (a shop) – a program to sell your product • Inventory – product to be sold • A online host – a server to host your online booking system • Payment System – to enable payment of sales • Analytics – reporting of sales • Staff – a trained staff member to manage the system Essential Tools in E-Commerce
  • Questions to ask • Who is responsible in maintaining the system • Are you the leader of follower with your competitors • Is there an ongoing fee or is it pay per sale • Is there a commission for using the system • Is the system easy to use for all staff • Who is developing the system for future upgrades • Does your system support multi channelling delivering product to multiple sites
  • NUTS + BOLTS
  • • Hosted or installed (custom developed) • Scalable • Plugins and extensions) • Customisable design • Ease of use (front and backend) • Logical user experience • Available development. support / communities • Useful reporting • Affordable E-commerce management systems
  • CMS + EMS + What’s the best system for me? EMS
  • http://go.magento.com/ • Custom E-commerce system • Largest Extension market place available • Bought by ebay in 2011 • Large development community • Supports most shipping and payment gateways • 3 versions – community, GO, enterprise Magento / Magento Go
  • GST and Selling Overseas  Generally, if GST applies to a transaction in the offline (physical) world then GST will also apply to a transaction for the same item online.  If however the purchaser of the goods or services is from outside Australia, then GST is not applicable. Nor is GST applicable if an overseas organisation sells goods or services with a value of less than A$1000 to an Australian customer.  If a foreign organisation is doing business from within Australia, then GST (and all other regulatory and taxation) obligations apply.  Know your GST obligations – For more information visit: http://www.ato.gov.au/Business/GST/
  • • High quality original images • Specific product details and variables • Size, colour, length, type, gender, age, price, brand • Hand written descriptions • Customer feedback and reviews • Video content Inventory – photos, descriptions and content
  • Product Photography kit
  • Manual Shipping • E-Shipping • Shipping aggregator • Couriers • Same day shipping Shipping options
  • Hundreds of providers
  • Payment Gateways
  • eway www.eway.com.au
  • eway costs
  • Paypal fees
  • What you need: 1. A payment gateway provider 2. A SSL certificate for your site 3. A unique IP address on the hosting server 4. A online / credit card merchant account with a bank What your bank will want: 5. See the site 6. Terms and Conditions of Sale 7. Refund Policy 8. Privacy Policy Payment Gateways
  • SSL certificate - $10 > $800/year Security and safety
  • SSL certificate Security and safety www.cheapssls.com www.eway.com.au/cheap-ssl
  • Start your Marketing
  • • High quality original images • Specific product details and variables • Size, colour, length, type, gender, age, price, brand • Hand written descriptions • Customer feedback and reviews • Video content Inventory – photos, descriptions and content
  • Product Photography kit
  • 1.Email List 2.Google Adwords 3.Search SEO The big 3
  • Next steps: • Do your homework • Develop an Email list • Consider Google AdWords to increase your profile online • Choose a payment provider • Review your shipping • Start your Marketing
  • Workshops and Consultations Workshops • Series of 17 workshop topics over the next 12 months • Free sessions – subsidised by federal government – in Queanbeyan and across the region Digital Consultations • 4 hour digital business consultations • Develop and digital business plan • Identify 3 get started now actions • Help you start in the right digital direction
  • Workshop feedback https://forms.communications.gov.au/ enterprisegroupfeedback Verification word: training
  • Stay in touch Website: www.crde.com.au Call the office: 62970933 Stay on our email list Tell a friend!