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Capital Region
E-Commerce Part 2
Presented by Threesides Marketing
Housekeeping
RDA Southern Inland
Region
Our Mission
To provide energised leadership, share innovative solutions, broker
positive relationships and deliver valued ...
KeyInitiatives
• South East Region of Renewable Energy Excellence
• Regional Sponsored Migration Scheme
• Southern NSW Har...
Find out More
Richard Everson
Project Officer
Mob. 0427 27 27 54
richard@rdasi.org.au
www.rdasi.org.au
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
We help these businesses with their online marketing:
Old Bus Depot Markets
National Parks NSW
Retail 360
Lantern Apartmen...
Your name,
business, and
the one thing
that motivated
you to come
today?
Learning outcomes
 Compare popular e-commerce management
systems and payment gateways
 Identify the steps, tools and sec...
Overview
1. Ecommerce Content management systems
2. Inventory – photos, descriptions and content
3. Shipping and fulfilmen...
RECAP
NAB online retail report – July 2013
The DIY
get
started
questions.
NAB online retail report – July
2013
The simple 5 P’s of e-commerce
People
Products
Promotion
Place /
Platforms
Price /
Payments
THE E-COMMERCE EXPERIENCE
Shopfront /
website
Select products
Shopping cart /
purchase
product
Checkout /
Payment
gateway
Process
payment
Confirmati...
• E-commerce site (a shop) – a program to sell your
product
• Inventory – product to be sold
• A online host – a server to...
Questions to ask
• Who is responsible in maintaining the system
• Are you the leader of follower with your competitors
• I...
NUTS + BOLTS
• Hosted or installed (custom developed)
• Scalable
• Plugins and extensions)
• Customisable design
• Ease of use (front a...
CMS + EMS
+
What’s the best system for me?
EMS
http://go.magento.com/
• Custom E-commerce system
• Largest Extension market place available
• Bought by ebay in 2011
• La...
GST and Selling Overseas
 Generally, if GST applies to a transaction in the offline (physical)
world then GST will also a...
• High quality original images
• Specific product details and variables
• Size, colour, length, type, gender, age,
price, ...
Product Photography kit
Manual Shipping
• E-Shipping
• Shipping aggregator
• Couriers
• Same day shipping
Shipping options
Hundreds of providers
Payment Gateways
eway
www.eway.com.au
eway costs
Paypal fees
What you need:
1. A payment gateway provider
2. A SSL certificate for your site
3. A unique IP address on the hosting serv...
SSL certificate - $10 > $800/year
Security and safety
SSL certificate
Security and safety
www.cheapssls.com www.eway.com.au/cheap-ssl
Start your Marketing
• High quality original images
• Specific product details and variables
• Size, colour, length, type, gender, age,
price, ...
Product Photography kit
1.Email List
2.Google Adwords
3.Search SEO
The big 3
Next steps:
• Do your homework
• Develop an Email list
• Consider Google AdWords to increase
your profile online
• Choose ...
Workshops and Consultations
Workshops
• Series of 17 workshop topics over the next 12 months
• Free sessions – subsidised ...
Workshop feedback
https://forms.communications.gov.au/
enterprisegroupfeedback
Verification word: training
Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!
E-Commerce Setting Up An Online Store Part 2
E-Commerce Setting Up An Online Store Part 2
E-Commerce Setting Up An Online Store Part 2
E-Commerce Setting Up An Online Store Part 2
E-Commerce Setting Up An Online Store Part 2
E-Commerce Setting Up An Online Store Part 2
E-Commerce Setting Up An Online Store Part 2
E-Commerce Setting Up An Online Store Part 2
E-Commerce Setting Up An Online Store Part 2
E-Commerce Setting Up An Online Store Part 2
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E-Commerce Setting Up An Online Store Part 2

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Part 2 of this workshop series. For part 1 visit http://www.slideshare.net/CRDE/ecommerce-setting-up-an-online-store-part-1. These workshops were designed for
for people with minimal e-Commerce knowledge or businesses currently selling online who would like to improve their confidence in what they are doing.

This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au

This workshop was presented by Threesides Marketing www.threesides.com.au

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Transcript of "E-Commerce Setting Up An Online Store Part 2"

  1. 1. Capital Region E-Commerce Part 2 Presented by Threesides Marketing
  2. 2. Housekeeping
  3. 3. RDA Southern Inland Region
  4. 4. Our Mission To provide energised leadership, share innovative solutions, broker positive relationships and deliver valued projects to the region. RegionalPriorities • Regional Development Planning • Education, Employment & Investment • Transport – Infrastructure & Services • Regional Food • Digital Economy Transition • Living & Working Sustainably
  5. 5. KeyInitiatives • South East Region of Renewable Energy Excellence • Regional Sponsored Migration Scheme • Southern NSW Harvest Association • Capital Region Digital Enterprise Program How We Can Help You • Access to government programs • Advice and training • Sourcing skilled labour • Grants - support and data • Networks and contacts
  6. 6. Find out More Richard Everson Project Officer Mob. 0427 27 27 54 richard@rdasi.org.au www.rdasi.org.au
  7. 7. www.threesides.com.au www.Facebook.com/threesides www.Twitter.com/threesides www.slideshare.net/threesides
  8. 8. We help these businesses with their online marketing: Old Bus Depot Markets National Parks NSW Retail 360 Lantern Apartments Thredbo Sportsmans Warehouse DDCS family Lawyers RGT Training Trev’s café Dickson (and more…)
  9. 9. Your name, business, and the one thing that motivated you to come today?
  10. 10. Learning outcomes  Compare popular e-commerce management systems and payment gateways  Identify the steps, tools and security considerations needed to start selling online.
  11. 11. Overview 1. Ecommerce Content management systems 2. Inventory – photos, descriptions and content 3. Shipping and fulfilment 4. Taking the money – Payment Gateways 5. Security and safety 6. Starting your digital marketing – adwords, email, social and landing pages
  12. 12. RECAP
  13. 13. NAB online retail report – July 2013
  14. 14. The DIY get started questions.
  15. 15. NAB online retail report – July 2013
  16. 16. The simple 5 P’s of e-commerce People Products Promotion Place / Platforms Price / Payments
  17. 17. THE E-COMMERCE EXPERIENCE
  18. 18. Shopfront / website Select products Shopping cart / purchase product Checkout / Payment gateway Process payment Confirmation / Shipping External sales engine Merchant Account fees Card Fees Gateway Fees Returns / follow up The online experience
  19. 19. • E-commerce site (a shop) – a program to sell your product • Inventory – product to be sold • A online host – a server to host your online booking system • Payment System – to enable payment of sales • Analytics – reporting of sales • Staff – a trained staff member to manage the system Essential Tools in E-Commerce
  20. 20. Questions to ask • Who is responsible in maintaining the system • Are you the leader of follower with your competitors • Is there an ongoing fee or is it pay per sale • Is there a commission for using the system • Is the system easy to use for all staff • Who is developing the system for future upgrades • Does your system support multi channelling delivering product to multiple sites
  21. 21. NUTS + BOLTS
  22. 22. • Hosted or installed (custom developed) • Scalable • Plugins and extensions) • Customisable design • Ease of use (front and backend) • Logical user experience • Available development. support / communities • Useful reporting • Affordable E-commerce management systems
  23. 23. CMS + EMS + What’s the best system for me? EMS
  24. 24. http://go.magento.com/ • Custom E-commerce system • Largest Extension market place available • Bought by ebay in 2011 • Large development community • Supports most shipping and payment gateways • 3 versions – community, GO, enterprise Magento / Magento Go
  25. 25. GST and Selling Overseas  Generally, if GST applies to a transaction in the offline (physical) world then GST will also apply to a transaction for the same item online.  If however the purchaser of the goods or services is from outside Australia, then GST is not applicable. Nor is GST applicable if an overseas organisation sells goods or services with a value of less than A$1000 to an Australian customer.  If a foreign organisation is doing business from within Australia, then GST (and all other regulatory and taxation) obligations apply.  Know your GST obligations – For more information visit: http://www.ato.gov.au/Business/GST/
  26. 26. • High quality original images • Specific product details and variables • Size, colour, length, type, gender, age, price, brand • Hand written descriptions • Customer feedback and reviews • Video content Inventory – photos, descriptions and content
  27. 27. Product Photography kit
  28. 28. Manual Shipping • E-Shipping • Shipping aggregator • Couriers • Same day shipping Shipping options
  29. 29. Hundreds of providers
  30. 30. Payment Gateways
  31. 31. eway www.eway.com.au
  32. 32. eway costs
  33. 33. Paypal fees
  34. 34. What you need: 1. A payment gateway provider 2. A SSL certificate for your site 3. A unique IP address on the hosting server 4. A online / credit card merchant account with a bank What your bank will want: 5. See the site 6. Terms and Conditions of Sale 7. Refund Policy 8. Privacy Policy Payment Gateways
  35. 35. SSL certificate - $10 > $800/year Security and safety
  36. 36. SSL certificate Security and safety www.cheapssls.com www.eway.com.au/cheap-ssl
  37. 37. Start your Marketing
  38. 38. • High quality original images • Specific product details and variables • Size, colour, length, type, gender, age, price, brand • Hand written descriptions • Customer feedback and reviews • Video content Inventory – photos, descriptions and content
  39. 39. Product Photography kit
  40. 40. 1.Email List 2.Google Adwords 3.Search SEO The big 3
  41. 41. Next steps: • Do your homework • Develop an Email list • Consider Google AdWords to increase your profile online • Choose a payment provider • Review your shipping • Start your Marketing
  42. 42. Workshops and Consultations Workshops • Series of 17 workshop topics over the next 12 months • Free sessions – subsidised by federal government – in Queanbeyan and across the region Digital Consultations • 4 hour digital business consultations • Develop and digital business plan • Identify 3 get started now actions • Help you start in the right digital direction
  43. 43. Workshop feedback https://forms.communications.gov.au/ enterprisegroupfeedback Verification word: training
  44. 44. Stay in touch Website: www.crde.com.au Call the office: 62970933 Stay on our email list Tell a friend!
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