C platt nypl wla may 11 2012 slides

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C platt nypl wla may 11 2012 slides

  1. 1. The E-Book Ecosystem: Where do Libraries Fit?
  2. 2. The Happy Reader EquationAuthor (Creator) Agent (Negotiator) Publisher (Editor, Marketer, Promoter, Producer) Wholesaler (Disseminator) (Recommendor) Retailer (Seller) Happy Reader
  3. 3. The Happy Reader EquationAuthor Agent Publisher Wholesaler Retailer $$ - ££ - €€
  4. 4. The E-Book Happy Reader EquationAuthor (Creator) (Editor, Marketer, Promoter, Producer) Agent (???) Publisher (Recommendor) Wholesaler (???) (Disseminator) (???) Retailer (?) (Negotiator) Happy Reader/$$
  5. 5. Consumer Change
  6. 6. Siege Mentality AuthorAgentPublisher Amazon Happy Reader/$$WholesalerBrick &MortarRetailer
  7. 7. Siege Mentality AuthorAgentPublisher Amazon Happy Reader/$$WholesalerBrick &MortarRetailer
  8. 8. Publisher, Reader. Reader, Publisher. Publisher This is a new, uncharted Happy Reader/$$ relationship Needs Promotion previously met via Discovery environment narrowing Social engagement retail channel: Data
  9. 9. Publisher, Reader. Reader, Publisher.
  10. 10. Breaking Through the Clutter Author AgentPublisher Happy Reader/$$Wholesaler Brick & Mortar Retailer
  11. 11. What do Libraries Offer? Engaged Relationship Happy Reader/$$ Curated Promotion Looks a lot Discovery environment like what publishers Social engagementneed, right? Data
  12. 12. Here’s What One Library Offers
  13. 13. NYPL’s experience
  14. 14. What we offer today:
  15. 15. Ebooks.nypl.org
  16. 16. Ebooks.nypl.org 2-Year Usage9000080000 Year 1: 365,315 Checkouts from 28,085 unique users Holiday Bump 201270000 Year 2: 602,766 Checkouts from 47,211 unique users60000 Kindle5000040000 Holiday Bump 2011300002000010000 0
  17. 17. Can you spot the controversy? Beyond library collectionAdverts Amazon friendly Retail
  18. 18. New Norms Ratings Social networking
  19. 19. Retail Affiliates
  20. 20. Retailer-agnostic
  21. 21. Adding Value to the EquationAuthor (Creator) Agent (Negotiator) Publisher (Editor, Marketer, Promoter, Producer) Wholesaler (Disseminator) (Recommendor) Retailer (Seller) Happy Reader
  22. 22. Cementing Our Spot in the Equation
  23. 23. Nypl.bibliocommons.com
  24. 24. Nypl.bibliocommons.com Patron to patron engagement Behavior checks Curatorial expertise exposed
  25. 25. User Contributions Welcome
  26. 26. User Contributions Welcome “didn’t love, love, love it.”“Love, love, love this book!”
  27. 27. General Principles for E-Content Strategic Vision Unavailable content E-Literacy •Control •Completeness DevicesSilo hopping thenew navigation? •Choice •Competition Are Marc Records in the Catalog enough?Customer support •Compatibility Local Content Epub, Apps, Streaming…. Is a remote platform that carries your local logo and color scheme enough to serve your strategic direction?
  28. 28. E-Literacy: How to open a book?This is instinctive This is not … (yet) Images: The New York Public Library
  29. 29. A fussy discovery tool
  30. 30. Access: How easy is it to find?In physical world, we bring together In the e-content world, there is as yet nomany items into a single access point: single shelf or type of access the shelf Images: The New York Public Library
  31. 31. Do the usual rules apply?A Twitter patron hasasked if they canrenew an e-book. Images: The New York Public Library
  32. 32. E-Literacy: How to use a book? Images: The New York Public Library
  33. 33. General Principles for E-Content Strategic Vision Local ContentE-Literacy fostered Discovery across silos All titles available •Control over our relationship with our users & where they go •Completeness of discovery environment •Choice to mix & match platform, content, device, & discovery environment—offer unbundled alternatives to turn-key’s •Competition should be encouraged, content contracts not exclusive •Compatibility of content – should be neutral of device or app & vice versa Epub, Apps, Streaming…. Cross-patron engagementConsistent customer Catalog is more than Marcsupport Records
  34. 34. This is Extremely Valuable Stuff
  35. 35. The Happy Reader Equation Author (Creator) Agent (Negotiator) Publisher (Editor, Marketer, Promoter, Producer) Wholesaler (Disseminator) (Discovery agent) (Curatorial Promoter)(Performance Measurer) Retailer (Seller) (Partner) (Intellectual Home) Happy Reader
  36. 36. Christopher PlattDirector, Collections and Circulation Operations christopherplatt@nypl.org

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