How can your research impact your target groups? Andes • Ganges • Limpopo • Mekong • Nile • Volta
Communication in Research 4 DevelopmentArea Conventional Research Comms Comms for R4dObjectives Contribute to bodies of Change perceptions and behavior, contribute knowledge to development processes Inform and provide informationTargets Researchers, scientists, academ Multiple actors (farmers, planner, policy ics makers, private sector, NGOs, etc)Methodology One way, mechanistic Two way, iterative process – multiple actors Passive involved, participatory Engaged and activeStrategies Publish in journals Strategic communication linked to changes in Attend scientific meetings KAS of targets Message focused Seen as part of the social sciences Hand over information to Use multiple channels, products media/Public Information Focused on use rather than productionWhen At end of research process Continuous process where communication is Andes • Ganges • Limpopo • Mekong • Nile • Volta seen as a process for deriving shared meaning
Target groups – based on project OLMsResearchers (incl. internal) Dam operators and investors/financersProject staff (MK1) (MK2) Dam developers and financers (MK1)Researchers and practitioners incl. NARS Dam operators (MK1)partners (MK2) Dam operators (power sector) (MK3)Mekong BDC teams (MK5) Investors/developers & WB, ADB, donorsMK5 staff (MK5) (MK3)BDC teams (MK5) Dam operators (MK4)Technical platform, i.e. Mekong BDC Dam Developers and Operators (MK5) (MK6)researchers + in our networks (MK5) (MK6)Government NGOs/Civil society/communitiesMinistries in charge of Energy in each Mekong Water stakeholders and Policy-makers atcountry (MK1) national levels (MK2)Policy makers (Ministries: energy, agriculture, Non-hydropower deciders / stakeholdersfisheries, forestry, environment) (MK3) (national and provincial levels) (MK2)Policy and planning officials in relevant state Members of riparian WSI communities (MK1)agencies (MK4) Local NGOs/activists/civil society/mediasLocal communities and their mediators (MK4) involved in the debate on hydropower (MK2)Catchment managers (RBOS, Dept. fisheries, Communities and their mediators (MK4)forestry, water resources, agricultural Civil Society and NGOs (MK5) Andes • Ganges • Limpopo • Mekong • Nile • Voltaextension protected areas) (MK3) Regional/International Organizations (MK5)Government (MK5) (MK6) (MK6)
Modes of communicationsIrrigation model One-way, decentralized Andes • Ganges • Limpopo • Mekong • Nile • Volta
Bank model Two-way, centralized Andes • Ganges • Limpopo • Mekong • Nile • Volta
Transport model Non-linear, decentralized Andes • Ganges • Limpopo • Mekong • Nile • Volta
How can we influence decision-making?• Evidence plays a relatively modest role in decision- making, which is dominated by political expediency.• Policy makers tend to use stories rather than ‘hard’ evidence as they are easy to understand and effective.• Change is a product of a participatory development process.• Personal interaction remains the most effective means of communicating with decision-makers.• Communication strategies should build on existing networks and communities of interest. Andes • Ganges • Limpopo • Mekong • Nile • Volta Source: http://www.healthlink.org.uk/we-do/comms_icd.html
When decision-making processes are notrational, then how can we influence them?• Different ways of looking at change of policy and practice, including: – Interactions between different groups with differing political interests – Actor-oriented approaches: such as policy communities and networks, MSPs,interfaces, actor-network, epistemic communities, entrepreneurs/saboteurs – Discourse, which is an ensemble of ideas communicated through practices via coalitions, narratives, or rhetoric – External drivers: economics, investment, climate variability Andes • Ganges • Limpopo • Mekong • Nile • Volta
Communicating your research discussion What is the role of the researchers? What is the role of MK5? In which ways do we best reach our target groups? Andes • Ganges • Limpopo • Mekong • Nile • Volta
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